The need for CMS and eCommerce working together in order to provide a great customer experience is dramaticaly increasing. This conference will detail the strategy of Jahia about eCommerce and reveal in live our all-in-one offer Commerce Factory, which integrates the latest technologies, nicely integrated with Jahia front-end capabilities.

1. © 2002 - 2015 Jahia Solutions Group SA
Going eCommerce with Jahia

2. © 2002 - 2015 Jahia Solutions Group SA
Chasing the holy grail
CMS + eCommerce is a mess
Good commerce engines with bad CMS features
Good CMS with limited commerce features
Mixing different technologies (java + php…) is
always complicated

3. © 2002 - 2015 Jahia Solutions Group SA
Architecture overview
Extend the entities (data model) by declaring
Groovy configuration files
Extend the services by declaring Groovy
configuration files
Add hooks (trigger) before / after reading the
database
Create or customize reusable components.
Extend products with local or external content.
Create composite products

4. © 2002 - 2015 Jahia Solutions Group SA
MogoBiz Commerce Engine
Built on Open Source technologies
Productivity tools (catalog management) use Groovy/Grails
Performance tools (runtime and real-time analytics) use Scala, Akka, Spark
JSON and REST are used everywhere
Scalable (Elastic Search)
Innovative (Machine Learning)
Adaptative (Add your own services)
State of the art architecture

5. © 2002 - 2015 Jahia Solutions Group SA
Digital Factory integration
Through the External Data Provider
Templating is done using standard Jahia components
Products are visible as JCR nodes
Products can be extended with local content to enrich them
Pictures
Texts
Additional features
Products can even be extended with external content

6. © 2002 - 2015 Jahia Solutions Group SA
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6 7 8 9
Products
Catalog
Pricing policy Search and
browse
Merchandising Advanced
merchandising
Cart Purchase funnel Profile Administration
10
Orders
management

7. © 2002 - 2015 Jahia Solutions Group SA
Catalog
Physical products
Digital products
Reservable products (online courses, tickets…)
Organized by
Brands
Product categories
Product types
Product features
Scheduled display of products

8. © 2002 - 2015 Jahia Solutions Group SA
Catalog
Multi-stores
Multi-languages
Multi-catalogs
Multi-currencies
Tested with 10 millions products for

9. © 2002 - 2015 Jahia Solutions Group SA
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6 7 8 9
Products
Catalog
Pricing policy Search and
browse
Merchandising Advanced
merchandising
Cart Purchase funnel Profile Administration
10
Orders
management

10. © 2002 - 2015 Jahia Solutions Group SA
Pricing
Standard prices
Sale prices
Promotional prices
Adaptative prices based on quantity ordered
Coupon codes
Whole catalog
Limited editions
For a customer profile

11. © 2002 - 2015 Jahia Solutions Group SA
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6 7 8 9
Products
Catalog
Pricing policy Search and
browse
Merchandising Advanced
merchandising
Cart Purchase funnel Profile Administration
10
Orders
management

12. © 2002 - 2015 Jahia Solutions Group SA
Shop structure / browsing
Standard Jahia pages / templates
Organized as a normal websites with
automated product retrieving
Hand made page building
Mix of both
Product details use content templates

13. © 2002 - 2015 Jahia Solutions Group SA
Searchandizing
Keywords search
Products attributes search
Refined searches based on any attribute (color, size, price…)
Results preview on searches
Facets

14. © 2002 - 2015 Jahia Solutions Group SA
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6 7 8 9
Products
Catalog
Pricing policy Search and
browse
Merchandising Recommendations
Cart Purchase funnel Profile Administration
10
Orders
management

15. © 2002 - 2015 Jahia Solutions Group SA
Shop animation components
Featured products
New products
Updated products
Promotions (golf category -50%)
Promotional campaigns (from date to date. Programmable)
Recently viewed products
Compare products (up to 5 products)
Best sales

16. © 2002 - 2015 Jahia Solutions Group SA
Advanced merchandising
Related products / accessories
Cross-selling
Up-selling
Bundles (product often bought together)
Users comments and ratings
Google shop export
Wishlist (multiple)

17. © 2002 - 2015 Jahia Solutions Group SA
1 2 3 4 5
6 7 8 9
Products
Catalog
Pricing policy Search and
browse
Merchandising Recommendations
Cart Purchase funnel Profile Administration
10
Orders
management

18. © 2002 - 2015 Jahia Solutions Group SA
Recommendation
Collaborative filtering : reco based on items seen by other people
Collaborative filtering: reco based on items bought by other people
Recommendations based on specified Machine Learning algorithms
La Poste currently implementing Machine Learning engine
Go live in septembre

19. © 2002 - 2015 Jahia Solutions Group SA
1 2 3 4 5
6 7 8 9
Products
Catalog
Pricing policy Search and
browse
Merchandising Recommendations
Cart Purchase funnel Profile Administration
10
Orders
management

20. © 2002 - 2015 Jahia Solutions Group SA
Cart
Persistent cart
For anonymous or registered users
Non purchased cart can be saved
Saved cart can be merged with a current one
User registration needed for buying

21. © 2002 - 2015 Jahia Solutions Group SA
1 2 3 4 5
6 7 8 9
Products
Catalog
Pricing policy Search and
browse
Merchandising Recommendations
Cart Purchase funnel Customer
Profile
Administration
10
Orders
management

22. © 2002 - 2015 Jahia Solutions Group SA
Check Out
Tax calculation
Multiple payment methods
Multiple shipping methods
Recurring billing
Order confirmation
Online
Email
Mobile phone

23. © 2002 - 2015 Jahia Solutions Group SA
Payment
European payment systems
Ogone
SIPS ATOS
Paybox
Payline
SystemPay
US and international
Paypal
Apple Pay
Authorize.net

24. © 2002 - 2015 Jahia Solutions Group SA
Shipping
Easypost
3 to 5 cts per
shipping
whatever the
product value

25. © 2002 - 2015 Jahia Solutions Group SA
1 2 3 4 5
6 7 8 9
Products
Catalog
Pricing policy Search and
browse
Merchandising Recommendations
Cart Purchase funnel Customer
Profile
Administration
10
Orders
management

26. © 2002 - 2015 Jahia Solutions Group SA
Customer profiling
Manage account details
Shipping details
Payment details
Preferences
Wishlist
Orders history
Coupons / Gift cards

27. © 2002 - 2015 Jahia Solutions Group SA
1 2 3 4 5
6 7 8 9
Products
Catalog
Pricing policy Search and
browse
Merchandising Recommendations
Cart Purchase funnel Customer
Profile
Administration
10
Orders
management

28. © 2002 - 2015 Jahia Solutions Group SA
1 2 3 4 5
6 7 8 9
Products
Catalog
Pricing policy Search and
browse
Merchandising Recommendations
Cart Purchase funnel Customer
Profile
Administration
10
Orders
management

29. © 2002 - 2015 Jahia Solutions Group SA
Order management
Customers can
Modify orders
Cancel orders
Split the order shipment (delivery to multiple adresses)
View the orders history
Ask for refund
Return and exchange

30. © 2002 - 2015 Jahia Solutions Group SA
Current status: freeze code of commerce engine
Some display components to be added
June - July - August : tests, tests, tests
Objective: RC in August – available for integrators
Documentation, documentation, documentation
Objective Finale Release: september