2. RESEARCH IN MOTION
Software technology established in early 80s
RIM’s most notable product-
Contented with being a strictly business and professional
product
5. RIM 900 Inter@ctive Pager launched in
1996.
RIM 950 Wireless Handheld was really
the first BlackBerry.
Soon became a favored choice in the
market.
Was used by people with high social
statues
7. The real success started from
the famous terrorist attack in
2001
Gained its fame in mobile
market
In 2006, got 7 million users &
market value of 42 billion
dollars
11. Key Factors To The Success
Using unique approach in marketing.
A tool for business.
Pioneer of providing instant high-tech
services-
• Email
• Internet browsing
• Location based services
• Social Networking
• Instant Messaging service
13. In 2007, iPhone released-a new era
The RIM underestimated this competition
In 2007, BlackBerry mobile won the market but lost the future
to iPhone mobile.
14. Android launched towards the end of
2008.
and RIM's first touchscreen device, the
BlackBerry Storm.
It was up against the iPhone, the HTC
Dream, and the Palm Pre
2008: A Storm begins to brew
16. BlackBerry not only witnesses the
invasion of iPhone
mobiles and Android mobiles..
Sees a drastic drop in market share!
Because ….
BlackBerry still stuck to its old and
outdated system.
19. 1. Fix the PlayBook
2. Deliver a great QNX Bold
3. Repair, or abandon, App World
4. Perform data cap judo
5. Ally with Google
RIM's Five Steps Back to BlackBerry Success
20. The evolution
The birth
The Success : 2001-2007
2006: The CrackBerry craze
2007: The world at its feet
The Fall : 2008-2012
Future prospects
RECAP