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From content strategy to page design

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Jacqueline Conrad

I created this document for the strategy and creative teams at Axis41. It illustrates our process for determining the content hierarchy on webpages.

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CONTENT STRATEGY TO DESIGN ➔ CONTENT PRIORITIZATION ➔ PAGE USER SCENARIOS ➔ PAGE OBJECTIVES ➔ PAGE DESCRIPTION DIAGRAM ➔ WIREFRAME AND PAGE DESIGN
CONTENT PRIORITIZATION 2
PAGE USER SCENARIOS 3
PAGE OBJECTIVES 4
PAGE DESCRIPTION DIAGRAM 5
PAGE DESIGN 6

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