Silent
Gen
• 1928-
1945
• The
Greatest
Generation
• The
Depressio
n,World
War II
Boome
rs
• 1946
-1965
• Political
instability
-Vietnam
War, Cold
War, Civil
Rights
• Affluence
Gen X
• 1965-
1976
• Latchkey
gen.
• 1980s
recession
• Ambivalen
t
politically,
cautious
Millenni
als
• 1977-
1995
• First
global
generation
• The Great
Recession
• Less
stability
• High
expectatio
ns
Gen Z
Zoome
rs
• 1996
-2005
• Post 9/11
• Digital
natives
• Most
diverse
generation
• Ease of
access to
informatio
n
• Values-
driven
According to MerriamWebster
Dictionary, Generation is a group of
people born and living during the
same time;
the people in a family born and living
during the same time;
the average length of time between
the birth of parents and the birth of
their children.
Also Generational cohort—people
born in the same general time span
who share key life experiences and
develop shared values, attitudes and
expectations.
(Generations atWork, 2000, Zemke, Raines and Filipczak)
Furthermore, in addition to
coincidence of birth year grouping, a
generation is also defined by
common tastes, attitudes, and
experience….Those times
encompass a myriad of
circumstances – economic, social,
sociological, and, of course,
demographic.
(Zemke, R. Raines, C., & Filipczak, B. (2010) Generations at work: Managing the clash of
Veterans, Boomers, Xers, and Nexters in your workplace. NewYork:Amacon).
Generations are divided into the following;
1.Traditionalists/Silent Generation/Matures
1928 – 1945
2. Baby Boomers
1946 – 1964
3. Generation X/Baby Busters/
13th Generation
1965 – 1980
they….
Grew up as latchkey or day
care children
Turbulent economic times –
downturn in 80s, upswing in
90s
“Work to Live!”
Friends with their child, want to
spend quantity time
Expect their career to keep
moving forward or they will leave
Prefer electronic
communications
Change from job security to
career security
Gen X is the generation who watched
their parents work incredibly hard and
long, often remaining loyal to one
company, only to be miserable and
unsatisfied at the end.This motivates
Gen Xs to seek a healthy compromise,
whereby work and lifestyle is flexible
and balanced, satisfying their financial,
family and personal needs.
The term Generation X
first appeared in the
1991 novel
Generation X: Tales for
an Accelerated Culture by
Douglas Copeland.
We shouldn’t pigeonhole, label or
stereotype any demographic or
generation, but having a better
understanding of the backstories and
perceptions that surround a particular
group of people – a generation, helps us
appreciate their differing attitudes,
viewpoints and motivations.This in turn
enables us to more effectively lead and
engage them.
Generation X is described or
referred to as the:
Grunge Generation
Mtv Generation
Options Generation
Baby Busters
Latchkey Generation
Sandwich Generation
Work Hard Play Hard Generation
Gen Xs are beginning to fill
the leadership roles as baby
boomers retire.Where
boomers have the
experience, Gen Xs also
have the qualifications, so
they're talent well worth
keeping in the business.
The ‘latchkey’ children of baby boomer
parents who often both worked, they
are portrayed as the neglected ‘middle
child’, squeezed between the older baby
boomers and the younger millennials.
Not only have they grown up in a largely
‘hands-off’ culture without much adult
presence, their parents are also the most
divorced generation in our history.
They are the first generation to use
computers in their homes and schools.
Brought up in an era of technological and
social change, they’re tech-savvy and open
to change.They thrive on diversity,
challenge, responsibility, honesty, and
having creative input. As an adaptable and
fiercely independent generation, Gex Xs
are more peer-oriented than previous
generations striving hard for a balanced
work and family life.
Gen Xs currently fall into the age
range of roughly 40 to mid-50s
and are entering either the
‘opportunity decade’ or a mid-life
crisis.Whichever it is, many are
soul searching, seeking greater
meaning in their lives and
considering significant changes
to their career direction and
lifestyle.
Big spenders and possess
purchasing power when it comes
to the higher-end purchases.
More diverse than any previous
generation as a result of
immigration and a growing
female workforce.
Tech-savvy, having built the bridge
from analogue to digital.They’ve
developed some of today’s most
influential websites, which have
revolutionised how the world
operates and where we source
information, for exampleYouTube,
Amazon, Wikipedia, and Google.
In the prime of their working lives
and highly invested in their jobs.
Gen X grew up against an international
background of the ColdWar,Watergate,
corporate greed, AIDS epidemic, Live
Aid, the Dot Com Boom and Bust of the
'90s, nuclear disasters, Space Shuttle
Challenger disaster, fall of the Berlin
Wall, the Global Financial Crisis and wars
including Bosnia, Afghanistan, and Iraq.
Some have known war firsthand, while
others protested those wars.
Watched the rise of the word ‘alternative’ –
applied to everything from people, music,
clothes and more, the anti-drug campaign
‘Just Say No’, microwaves and the explosion
of fast-food chains, aerobics and the fitness
movement, cableTV and satellite.
Created innovative startups with the explicit
aim of making the world a better place, for
example, Elon Musk (Tesla Motors, SpaceX
and SolarCity).
Lived during a floating dollar, financial deregulation, globalisation and contributed
to relative economic prosperity and high living standards. However, the great
property boom of the late 1990s and early 2000s has pushed many Gen X
homebuyers deep into debt and the financial exposure of Gen X is more
pronounced than previous generations.
Experienced being laid off, restructured, outsourced, reorganised and relocated
possibly more than any other generation, acquiring many necessary skill sets for
adaptability.
Self-sufficient, results-oriented and
hard-working with a tendency to be
quiet achievers
Entrepreneurial, educated and
independent thinkers
Value diversity, challenges, and
responsibility
Enjoy creative input and resourceful
Embrace technology and social
media
Adaptable and readily accept change
in the workplace
Place a strong emphasis on family
time and work-life balance – gen x
work to live rather than live to work
Value constructive feedback
May appear sceptical but offer the pros
and the cons to even the best of ideas
Dislike being micromanaged, prefer
hands-off management style
More willing to change jobs to get ahead
than previous generations
Ambitious and eager to learn new skills
Strive to accomplish things on
their own terms
Thrive in casual, friendly, fun work
environments and are accepting
and inclusive of others
Master of Self-Deprecation.
Xers work to live rather than live to
work.
Jobs are viewed within the context
of a contract.
Xers view the world pragmatically.
They are noted for being self-
reliant.
Xers are attracted to the
“edge”.
Xers approach to authority is
casual.
To them, versatility of skills
and experience ensures
employability.
Always remember – not everyone in this
generation will fall tidily into these traits
as there are different types of
Generation X amongst the larger group
and everyone is an individual. However,
this information can be used to
acknowledge what’s gone before, learn
from it, and resolve to shape the future
into something better.
(businessaustralia.com)
Each one of us is unique.We are created to
fulfill different purpose. If you are a Xers and
you do not exhibit these characteristics, do
not worry.You are who you are.You are not
defined by your generation and by the year
you were born.You are God’s masterpiece
and you are beautiful.
“Each one of us is a unique event in the
Universe” – Juan Mascaro
ASSESSMENT
Evaluation
What are the differences
between generations?
What do you most wish the
other generations could
appreciate about your
generation?