This document contains research and planning by Jacob Schuster for the development of a digital childhood education product or service called DigitalEd. It includes links to research articles on integrating digital media into childhood education. It also includes sketches of the brand character and persona for DigitalEd, describing it as limitless, dreaming, building, learning quicker, curious, understanding, hopeful, confident and knowledgeable. There is research on logos using the word "confident" from the brand character diagram. The document outlines the naming process and selects "DigitalEd" as the final name for the service which aims to introduce new media and technologies into childhood education curriculum through digital means.