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PRODUCT &
SERVICE
DEVELOPMENT
COLOR
Additive
Mixing
Model
Subtractive
Mixing
Model
Product Design Development - Color Theory.ppt
Product Design Development - Color Theory.ppt
COLOR
WHEEL
P
P
P
S
S
S
WARM
COLOR
COLD
COLOR
HUE. SHADE. TINT. TONE
COLOR SCHEME
COLOR SCHEME
COLOR SCHEME
COLOR SCHEME
COLOR SCHEME
COLOR SCHEME
COLOR SCHEME
NEUTRAL COLOR
Feeling
Feeling
evoke feelings of happiness, optimism and energy
attention grabbing effect and signal danger or make you take action
Feeling
usually calming and soothing but can also express sadness
purple is often used to help spark creativity as it’s a mixture of blue
(calm) and red (intense)
Feeling
Feeling
Feeling
Feeling
Feeling
Feel
RED
ORANGE
YELLOW
GREEN
BLUE
PURPLE
PINK
BROWN
BLACK
WHITE
GRAY
Red makes you feel passionate and energized.
Orange makes you feel energized and enthusiastic.
Yellow makes you feel happy and spontaneous.
Green makes you feel optimistic and refreshed.
Blue makes you feel safe and relaxed.
Purple makes you feel creative.
Pink makes you feel playful and romantic.
Brown makes you feel down to earth.
Black feels sophisticated, classic and serious.
White means minimalism and simplicity.
Gray feels serious and professional.

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Product Design Development - Color Theory.ppt