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Jaclyn
Tobias
(508) 282-1918
jaclynmtobias@gmail.com
27 Indian Woods Way
Canton, MA
SUMMARY
Digital marketing professional experienced in sales, marketing and social
media account management. Knowledgeable about e-commerce, social
media and creative digital design. Well educated in SEO and other
advertising techniques. Creative and innovative S.I Newhouse graduate
student with strong interpersonal skills.
HIGHLIGHTS
-Social media management
-Digital marketing campaigns
-Mobile Marketing
-Excellent written and verbal skills
-Mobile advertising platforms
-Digital advertising
-Media relations
-Cross-functional team leadership
EXPERIENCE
Marketing, Advertising, and Media Intern
West Palm Beach, FL
ESPN/ Jan 2016 to May 2016
Identified, developed and evaluated marketing strategies based on
knowledge of company objectives and market trends.
Developed multiple marketing strategies and campaigns for partners.
Collaborated with advertising and promotion managers to promote
airtime and advertising.
Marketing and Media Intern
Boca Raton, FL
FAU Athletics/ Jan 2015 to Aug 2015
Managed the in-house advertising program consisting of print and
media collateral pieces.
Managed all social media programs, including Internet forums, blogs,
social networking applications and message boards.
Managed new product and content releases.
Media Intern
Brighton, MA
WZLX/ June 2014 to Aug 2014
Contributed to relevant blogs, conferences and events both off-line and
online to increase brand awareness.
Analyzed ratings and programming features of competitors to evaluate
the effectiveness of marketing strategies.
Designed templates for the content management system to promote SEO
and conversion best practices and the efficient use of HTML tags.
EDUCATION
Master of Science: Advertising and Public Relations
S.I. Newhouse at Syracuse University 2017
Syracuse, NY
Attending online at most prestigious educational institution for media
studies.
Bachelor of Arts: Duel Degree in Multi-media Studies and
Sociology
Florida Atlantic University 2016
Boca Raton, FL

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  • 1. Jaclyn Tobias (508) 282-1918 jaclynmtobias@gmail.com 27 Indian Woods Way Canton, MA SUMMARY Digital marketing professional experienced in sales, marketing and social media account management. Knowledgeable about e-commerce, social media and creative digital design. Well educated in SEO and other advertising techniques. Creative and innovative S.I Newhouse graduate student with strong interpersonal skills. HIGHLIGHTS -Social media management -Digital marketing campaigns -Mobile Marketing -Excellent written and verbal skills -Mobile advertising platforms -Digital advertising -Media relations -Cross-functional team leadership EXPERIENCE Marketing, Advertising, and Media Intern West Palm Beach, FL ESPN/ Jan 2016 to May 2016 Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Developed multiple marketing strategies and campaigns for partners. Collaborated with advertising and promotion managers to promote airtime and advertising. Marketing and Media Intern Boca Raton, FL FAU Athletics/ Jan 2015 to Aug 2015 Managed the in-house advertising program consisting of print and media collateral pieces. Managed all social media programs, including Internet forums, blogs, social networking applications and message boards. Managed new product and content releases. Media Intern Brighton, MA WZLX/ June 2014 to Aug 2014 Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness. Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies. Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags. EDUCATION Master of Science: Advertising and Public Relations S.I. Newhouse at Syracuse University 2017 Syracuse, NY Attending online at most prestigious educational institution for media studies. Bachelor of Arts: Duel Degree in Multi-media Studies and Sociology Florida Atlantic University 2016 Boca Raton, FL