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Question 2: effective links between soap trailer and 2
ancillaries
Date                           Strap


                                                                         Website
     Masthead
                                                                      Clear pictures

                                                               Button
                                                                        Cover star eyes
                                                                        looking into
       Barcode
                                                                        the camera to
                                                                        engage reader
        Price
                                                                   Other stories
 Soap star called
 by first name
                                                               Largest and boldest title
Bright house
colours to                                                    Question to include the
grab reader                                                   reader
attention

                    House font and colour to create brand identity
Existing billboard                                  Several character
Several narratives                                  present




       ITV logo

  Time and day


                                                 Strap line
                     Large clear photo


                                         Main characters represented
My billboard


                                               Mise en scene of a
                                               familiar place to the
                                               soap
 ITV logo



                                                Strap line

    Large clear photo

                        Main characters represented
Brand identity




We chose to use a font similar to the ITV font as this was the
channel we intended our soap to be shown on, how ever for our
soap logo we tried to use a street sign similar to coronation street.
Brand identity

    Facial expression/ body
    language very similar
    throughout the product




        The brand is identifiable across
        the products due to the mise en
        scene, characters costumes and
        facial expressions.
Genre     • Gritty
          • Low saturation images
          • Adult audience
        The genre of my products
        are easily recognisable as
        through the mise en
        scene, actors body
        language, the language
        used and the narratives of
        the trailer. The time of
        programme also suggest to
        the genre as it is a common
        time for soaps to be aired.
        This is because it is when
        the family's have got home
        from work, eaten there tea
        and sat down to relax
        watching television, this
        maximizes viewing
        potential.
Bill board
             The branding of our bill board is fairly
             low key with only the ITV logo on
             there and then just in an ITV font
             George Street and a strap line
             however this is the convention of an
             ITV advertisement as you can see on
             the bottom left with the only the
             name strapline and logo on the page
             apart from the picture.
TRAILER
I researched into the conventions of ITV advertisement’ and I found
that they rarely use an actual branding of the soap they just put the
soaps name in there font on a plain title card. As you can see below
Audience/ institution
• From past audience research I tried to ensure that the same audience was being
  addressed through all the media products I created
• I used the same fonts in the trailer and on the bill board to help create a strong ITV
  branding however I used a different house font on the TV magazine but I did use the
  house colours of ITV for the magazine, black yellow and white.
• The 3 of the main characters were consistent throughout each of the products
• Through using the house styles i addressed the same ITV.
Institution- ITV
• My soap is perfect for ITV as
  it follows many of the story
  lines they use in there soaps.




                                   Cheating



           Blackmail
Representing a region
I used a street name for my trailer to
create a regional representation and to
conform with the genre coronation
street’s audience’s know the location of
this soap- Manchester similarly they
know Eastenders is set in London. The
audience use this prior knowledge to
guess the location of my soap.
                                           Here you can see the street
                                           sign we used in our trailer
                                           along with the phone box we
                                           used. The area we used had
                                           similar look to coronation
                                           street which we felt
                                           represented Manchester
                                           correctly. With the pub and
                                           terraced houses representing
                                           working class inner city
                                           Manchester.

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Question 2- 4499

  • 1. Question 2: effective links between soap trailer and 2 ancillaries
  • 2. Date Strap Website Masthead Clear pictures Button Cover star eyes looking into Barcode the camera to engage reader Price Other stories Soap star called by first name Largest and boldest title Bright house colours to Question to include the grab reader reader attention House font and colour to create brand identity
  • 3. Existing billboard Several character Several narratives present ITV logo Time and day Strap line Large clear photo Main characters represented
  • 4. My billboard Mise en scene of a familiar place to the soap ITV logo Strap line Large clear photo Main characters represented
  • 5. Brand identity We chose to use a font similar to the ITV font as this was the channel we intended our soap to be shown on, how ever for our soap logo we tried to use a street sign similar to coronation street.
  • 6. Brand identity Facial expression/ body language very similar throughout the product The brand is identifiable across the products due to the mise en scene, characters costumes and facial expressions.
  • 7. Genre • Gritty • Low saturation images • Adult audience The genre of my products are easily recognisable as through the mise en scene, actors body language, the language used and the narratives of the trailer. The time of programme also suggest to the genre as it is a common time for soaps to be aired. This is because it is when the family's have got home from work, eaten there tea and sat down to relax watching television, this maximizes viewing potential.
  • 8. Bill board The branding of our bill board is fairly low key with only the ITV logo on there and then just in an ITV font George Street and a strap line however this is the convention of an ITV advertisement as you can see on the bottom left with the only the name strapline and logo on the page apart from the picture.
  • 9. TRAILER I researched into the conventions of ITV advertisement’ and I found that they rarely use an actual branding of the soap they just put the soaps name in there font on a plain title card. As you can see below
  • 10. Audience/ institution • From past audience research I tried to ensure that the same audience was being addressed through all the media products I created • I used the same fonts in the trailer and on the bill board to help create a strong ITV branding however I used a different house font on the TV magazine but I did use the house colours of ITV for the magazine, black yellow and white. • The 3 of the main characters were consistent throughout each of the products • Through using the house styles i addressed the same ITV.
  • 11. Institution- ITV • My soap is perfect for ITV as it follows many of the story lines they use in there soaps. Cheating Blackmail
  • 12. Representing a region I used a street name for my trailer to create a regional representation and to conform with the genre coronation street’s audience’s know the location of this soap- Manchester similarly they know Eastenders is set in London. The audience use this prior knowledge to guess the location of my soap. Here you can see the street sign we used in our trailer along with the phone box we used. The area we used had similar look to coronation street which we felt represented Manchester correctly. With the pub and terraced houses representing working class inner city Manchester.