Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Sport MR Sports Event Spotlight

There have been problems uploading our slide deck on the Sport MR Company page via a smartphone. Am trying again this time using Slideshare. Hope it works. Sport MR is pleased to announce the launch of Sports Event Spotlight. Throughout the course of the year Sport MR will be monitoring the level of interest in key sports events as they happen. Sports Event Spotlight is a time critical and sensitive measure of how much traction major sports events have in a given week. If you like what we are doing and want more details please contact us on enquiries@sportmr.co.uk

  • Loggen Sie sich ein, um Kommentare anzuzeigen.

  • Gehören Sie zu den Ersten, denen das gefällt!

Sport MR Sports Event Spotlight

  1. 1. Insight for the Sport Industry SPORTS EVENT SPOTLIGHT
  2. 2. Insight for the Sport Industry SPORTS EVENT SPOTLIGHT We are collecting further details on sports and events by different subgroups so if you are looking for more information please contact Jack Murray or Michael Stone Jack@sportmr.co.uk Michael@sportmr.co.uk Throughout the course of the year Sport MR will be monitoring the level of interest in key sports events as they happen. Sports Event Spotlight is a time critical and sensitive measure of how much traction major sports events have in a given week Topline findings will be published on https://www.linkedin.com/company/sport-mr @sportmrinsight © SPORT MR The survey was conducted amongst a nationally representative sample of 2,000 adults by our partner, Populus Data Solutions
  3. 3. Insight for the Sport Industry INTEREST IN FOLLOWING SPORT 46% 35% 29% 29% 23% Football Tennis Motorsport Rugby Cricket Q2 How interested are you in following the sports - % Net Interested 39% of the population do not follow sport regularly 55% 22% © SPORT MR
  4. 4. Insight for the Sport Industry EVENTS FANS WILL FOLLOW THIS WEEK AND PREFERRED EVENT TO FOLLOW 1% 2% 6% 7% 9% 12% 15% 10% 37% 4% 7% 13% 18% 16% 15% 18% 24% 5% 9% 19% 25% 25% 27% 33% 34% None of these Guinness Pro 12 (Rugby) Aviva Premiership (Rugby) England v Sri Lanka Football League Play Offs French Open Tennis Monaco Grand Prix UEFA Champions League Final International Football Preferred Event to Follow This Week Will Follow This Week *By follow, we mean watch live or highlights coverage and / or listen to/read about frequently and / or talk about frequently. Champions League and Monaco GP are the most preferred © SPORT MR
  5. 5. Insight for the Sport Industry KEY FINDINGS Digging a bit deeper into why… The most cited reason for preferring F1 this weekend was the fact that the Grand Prix is being hosted in Monaco. Specifically, the tradition, the prestige, the tight circuit and the uniqueness of the venue all contribute to the pull of the Monaco Grand Prix. Love of tennis is the main reason for preferring the French Open though Andy Murray’s continued involvement adds significantly to the preference for many. The football internationals this week will attract the largest following, but the Champions League Final and the F1 Grand Prix attract a stronger preference. Though 39% of the population do not follow any sport regularly, one in seven of these people will follow one of the key sporting events this weekend. Their most chosen event is the Grand Prix. © SPORT MR
  6. 6. Insight for the Sport Industry OR GIVE US FEEDBACK TAKE THE PLUNGE AND E MAIL US ON THE ADDRESSES ABOVE Enquiries@sportmr.co.uk Jack@sportmr.co.uk Michael@sportmr.co.uk WANT MORE INFORMATION ? © SPORT MR

×