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E-BOOKS
THE NEW BUSINESS OF
WRITING FOR E-READING
By: Jack Hayward
The E-Book Industry
U.S. E-Book industry revenues were $7.59
Billion in 2016; growing at 50% annually since
they were $270...
The E-Book Revolution
E-book revenues are
growing at the
expense of print…
Source: PwC
...however, E-book revenue
growth h...
E-BOOKS NOW REPRESENT
¼ OF WORLDWIDE BOOK
SALES
Source: Statista
¾ E-BOOKS ARE PURCHASED
FROM AMAZON.COM
Source: Author Earnings
Kindle owners buy four times
more books than they did before
they owned the devices
“Media use begets media use”
– SEM
Sou...
THE BENEFITS OF E-BOOKS
E-Books save paper,
making them more
eco-friendly
Web-connected e-
readers allow users
to download new
content instantly
O...
THE COSTS OF E-BOOKS
Source: News-Medical.net
E-Readers are
susceptible to being
hacked
Source: Panda Security
Studies show
that young kids
recall less content
from e-books
Source: FILM 240 Lecture
Source: NYBooks, ProQuest
Publishers Are
Watching You
What are you reading?
How long are you
reading it for?
How far are you getting
in the book?
1
...
Kobo revealed that the British are
most likely to finish a
romance novel (62%),
followed by crime and thrillers (61%),
and...
Kobo will be sharing its
data insights with
publishers, hoping to
help them write content
that more effectively
engages re...
How Will This
Affect Writers?
Will authors be
incentivized to write
books that are read to
the end?
Will certain genres be...
Amazon is beginning to
pay authors per page read
Source: The Atlantic
This system will reward
cliffhangers and
mysteries – anything that
keeps the reader hooked
Source: The Atlantic
This begs the question:
Is this a system that
writers can game?
Source: The Atlantic
"The thing about a book is that it can be eccentric, it can be the length it needs to
be, and that is something the reader...
Source: The Atlantic
The rise of data available to publishers will drive content that is more targeted to
attracting reade...
Works Cited
Alter, Alexandra. "Your E-Book Is Reading You." Wall Street Journal 29 June
2012.
Author Earnings. "Apple, B&N...
Image Citations
1) Canva
2) Pixabay
3) Pixabay
4) Canva
5) Wikimedia Commons
6) Canva
7) Canva
8) Canva
9) Canva
10) Unspl...
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E-Books: The New Business of Writing for E-Reading

  1. 1. E-BOOKS THE NEW BUSINESS OF WRITING FOR E-READING By: Jack Hayward
  2. 2. The E-Book Industry U.S. E-Book industry revenues were $7.59 Billion in 2016; growing at 50% annually since they were $270 million in 2008 Source: Statista, PwC
  3. 3. The E-Book Revolution E-book revenues are growing at the expense of print… Source: PwC ...however, E-book revenue growth has completely offset declines in the print segment
  4. 4. E-BOOKS NOW REPRESENT ¼ OF WORLDWIDE BOOK SALES Source: Statista
  5. 5. ¾ E-BOOKS ARE PURCHASED FROM AMAZON.COM Source: Author Earnings
  6. 6. Kindle owners buy four times more books than they did before they owned the devices “Media use begets media use” – SEM Source: FILM 240 Lecture
  7. 7. THE BENEFITS OF E-BOOKS
  8. 8. E-Books save paper, making them more eco-friendly Web-connected e- readers allow users to download new content instantly One e-reader can hold hundreds of books, making reading material more portable E-books can be interactive and feature audio, video and web links Source: SuccessConsciousness.com
  9. 9. THE COSTS OF E-BOOKS
  10. 10. Source: News-Medical.net
  11. 11. E-Readers are susceptible to being hacked Source: Panda Security
  12. 12. Studies show that young kids recall less content from e-books Source: FILM 240 Lecture
  13. 13. Source: NYBooks, ProQuest
  14. 14. Publishers Are Watching You What are you reading? How long are you reading it for? How far are you getting in the book? 1 2 3 Source: NYBooks, ProQuest
  15. 15. Kobo revealed that the British are most likely to finish a romance novel (62%), followed by crime and thrillers (61%), and fantasy (60%) Source: NYBooks
  16. 16. Kobo will be sharing its data insights with publishers, hoping to help them write content that more effectively engages readers Source: NYBooks
  17. 17. How Will This Affect Writers? Will authors be incentivized to write books that are read to the end? Will certain genres be preferred? Will books be written shorter? Source: NYBooks
  18. 18. Amazon is beginning to pay authors per page read Source: The Atlantic
  19. 19. This system will reward cliffhangers and mysteries – anything that keeps the reader hooked Source: The Atlantic
  20. 20. This begs the question: Is this a system that writers can game? Source: The Atlantic
  21. 21. "The thing about a book is that it can be eccentric, it can be the length it needs to be, and that is something the reader shouldn't have anything to do with. We're not going to shorten 'War and Peace' because someone didn't finish it." Source: ProQuest
  22. 22. Source: The Atlantic The rise of data available to publishers will drive content that is more targeted to attracting readers and maintaining their attention, but the question remains: Will this come at the cost of literary creativity?
  23. 23. Works Cited Alter, Alexandra. "Your E-Book Is Reading You." Wall Street Journal 29 June 2012. Author Earnings. "Apple, B&N, Kobo, and Google: a look at the rest of the ebook market." Author Earnings 28 February 2017. Cashin-Garbutt, April. "Does looking at a computer damage your eyes?" News- Medical.net 28 June 2012. Hoffelder, Nate. "Now That They Exceed Print Sales, eBooks Sales Will Continue to Grow Slowly." The Digital Reader 9 June 2016. Matrix, Sidneyeve. "Module 3 Lecture 1." FILM 240. Kingston, January 2017. Panda Security. "Did you know your eReader can be hacked?" 23 December 2016. Prose, Francine. "They're Watching You Read." The New York Review of Books 13 January 2015. PwC. "Turning the Page: The Future of eBooks." 2010. Sasson, Remez. "The Benefits and Advantages of eBooks." Success Consciousness n.d. Statista. E-book sales as a percentage of total book sales worldwide in 2013 and 2018. 28 February 2017. —. "Revenue from e-book sales in the United States from 2008 to 2018 (in billion U.S. dollars)." 28 February 2017. Statista. Wayner, Peter. "What If Authors Were Paid Every Time Someone Turned a Page?" The Atlantic 20 June 2015.
  24. 24. Image Citations 1) Canva 2) Pixabay 3) Pixabay 4) Canva 5) Wikimedia Commons 6) Canva 7) Canva 8) Canva 9) Canva 10) Unsplash 11) Flikr 12) Pexels 13) Unsplash 14) Wikimedia Commons 15) Wikimedia Commons 16) Flickr 17) Pixabay 18) Wikimedia Commons 19) Wikimedia Commons 20) Pexels 21) Wikimedia Commons 22) Pexels 23) Pexels Note: All images labeled for reuse with modification

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