The Dynamic of Addressable TV Ads

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The Advertising Research Foundation

Tracking Today's Consumer

Marketing

@The_ARF #ARFAM2014
Tracking Today’s Consumer
• We challenge key assumptions for addressable TV
advertising, highlighting solutions going forward

@The_ARF #ARFAM2014
Speakers:
Steve Bellman – Murdoch University
Duane Varan - MediaScience

@The_ARF #ARFAM2014
Learn the results and takeaways from this
study
Find out how to drive business impact through new and shifting
consumer behavior. Be privy to the latest and greatest cross-
platform and modeling research.
June 8-10, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)

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