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10 Sustainable Packaging Trends

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10 Sustainable Packaging Trends

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The 1980s marked the beginning of what would become a daunting trend: disposability. As single-use, plastic packaging grew in popularity, so did its consequences in the environment. With issues such as climate change, ocean plastics and more, here’s how brands are playing their part and approaching sustainability, based on a survey sponsored by Jabil:

The 1980s marked the beginning of what would become a daunting trend: disposability. As single-use, plastic packaging grew in popularity, so did its consequences in the environment. With issues such as climate change, ocean plastics and more, here’s how brands are playing their part and approaching sustainability, based on a survey sponsored by Jabil:

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10 Sustainable Packaging Trends

  1. 1. OVER HALF HAVE MADE PROGRESS ON SUSTAINABLE PACKAGING  MOST PRODUCT INITIATIVES FOCUS ON MODIFYING EXISTING PACKAGING  TWO THIRDS HAVE MADE PUBLIC SUSTAINABILITY STATEMENTS  THERE ARE THREE DRIVERS FOR SUSTAINABILITY ONLY HALF HAVE SET MEASURABLE SUSTAINABLE PACKAGING TARGETS 39% 6 OUT OF 10 01 03 07 SURVEY DEMOGRAPHICS  09 05 02 04 06 08 10 Have a mature program 23% Made good progress but have work to do 34% Have pilots or small projects 21% Haven’t begun executing on their plan 7% Have no plan for sustainable packaging 15% 0% 5% 10% 15% 20% 25% 30% 35% While genuine concern for the environment is a factor in companies’ drive to offer sustainable packaging solutions, the move toward environmentally friendly options is also a strategic business decision.  53% have clearly defined goals with measurable targets, but only a 36% are fully confident they can meet their goals  Overall, companies are more interested in adjusting and improving their current packaging options than starting from scratch to create new ones.  of them have made bold statements with clear commitments to sustainability. • Brand Reputation • Consumer Demand • Genuine Environmental Concerns companies are increasing the recyclability of their current packaging portfolio 47% 53% REGULATION AND COMPLIANCE IS THE MOST DIFFICULT TO MANAGE  MOST WON’T SACRIFICE PRODUCT PROTECTION FOR SUSTAINABILITY   ONLY A QUARTER OF COMPANIES CONSISTENTLY CALCULATE THE CARBON IMPACT OF THEIR PACKAGING. WHAT ARE COMPANIES DOING TO ADDRESS SUSTAINABLE PACKAGING NEEDS?  COMPANY SIZE – ANNUAL REVENUE JOB LEVEL COMPANY TYPE – BY GOODS MANUFACTURED PACKAGING EXPERTS BELIEVE BIODEGRADABLE WILL BE KEY  Most companies are facing challenges in delivering sustainable packaging. The most difficult ones to address are:  In their approach to sustainable packaging:  How often do companies calculate carbon impact when evaluating packaging options? Nearly half of the respondents say biodegradable packaging will be the ultimate solution to sustainability.  say any option must include equal or greater product protection as non-sustainable options say they would consider a slightly lower level of product protection to gain sustainability advantages Regulations and compliance   The infrastructure needed to achieve progress in circular economy goals   Consumer unwillingness to pay for solutions Finding external partners with expertise   Investing in in-house innovation centers  Training existing staff to develop skills  19% 81% 81%19% ALWAYS SOMETIMES NEVER 24% 48% 28% More than $20 Billion Individual Contributor Executive Food and Beverage CPG Personal Care Health and Hygiene Household Cleansers Industrials Team Manager 23% 31%46% $50 - $200 Million$200 Million - $20 Billion © Jabil. 2019. All Rights Reserved. www.jabil.com/blog 10SUSTAINABLE PACKAGING TRENDS The 1980s marked the beginning of what would become a daunting trend: disposability. As single-use, plastic packaging grew in popularity, so did its consequences in the environment. With issues such as climate change, ocean plastics and more, here’s how brands are playing their part and approaching sustainability, based on a survey sponsored by Jabil: 54%42% 4% 35% 17% 34% 30% 22% 18%

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