1. WEB BASED BUSINESS
APPLICATION
By:-
By Wienclaw, Ruth A.
Source:-
Research starters Business 2008
PRESENTED BY
JYOTI
IIBM PATNA

2. One of the greatest contributors to the global market in the 21st
century.
Business have a larger market in which to sell their product &
services.
It is a set of interconnected internet sites that use the HTTP.
Electronic pages on the www can be viewed & retrieved using
the internet.
APPLICATIONS
Opportunities for advertising & marketing goods & services.
Conducting e-commerce over the internet.
Jyoti, IIBM Patna

3. Capabilities of the web includes:-
Use of web sites
Business to customer e-commerce application
Business to business e-commerce application
Web sites
Home pages
First page that one see when visiting company’s web site.
This is used by a business to identify the site & provide the user
with information about the content of the other electronics
documents that are a part of the site.
Company’s web site is accessed through their web
address(URL)
J
yoti, IIBM Patna

4. Hyperlink
Interrelated electronics document
It is a words or symbol on the web sites that allows user to
automatically link with each other.
www
page Hyperlink
between pages

5. ADVANTAGE
Offers companies an opportunity to potentially reach greater no
of customer more easily.
Provide answers to frequently asked question.
Provides technical data about products on the web.
Gives customers continual access to technical help.
Reduce costs for the organization by enabling the customer to
answer the easy questions for him / herself.
Business-to-Customer E-Business Applications
Online Retailing & Electronic Storefronts
Electronic markets
Electronics banking
Electronic bill paying
Jyoti, IIBM Patna

6. Business-to-Business E-Business Applications
E-Procurement Systems
• Electronic procurement systems give employees access to the
electronic equivalent of catalogs from multiple suppliers.
• Organization can reduce purchasing costs, provide employee
self-service, and increase their leverage with suppliers.
Sellers
Sellers
Buyers
Sellers
Sellers
Jyoti, IIBM Patna

7. Electronics Exchange
 Also known as electronic markets or B2B hubs.
 Sites on the World Wide Web where buyers and sellers can
come together to exchange information and buy and sell
products and services.
 Electronic Exchange Structures
 Public exchange
 Consortia backed exchange
 Private exchange
Jyoti, IIBM Patna

8. Public exchange (Independent exchange)
Buyers Sellers
Consortia backed exchange
Consortia
Buyers Sellers
Jyoti, IIBM Patna

9. Private exchange
Buyer Seller
Owners
Seller Buyer
Trader
Buyer Seller
Web 2.0
Web 2.0 offer companies additional ways to keep in touch with their customer
base and market their services and products through such tools as RSS feeds, wikis,
podcasts, and blogs.
Web 2.0 depends on many factors-
• Image the business is trying to convey,
• who the business is trying to attract, and
• what the business is trying to achieve through its interactions with its customers.
Jyoti, IIBM Patna

10. • The Web is a set of interconnected Internet sites that use the
hypertext transfer protocol (HTTP).
• It offers business users a wide range of opportunities for
advertising and marketing their goods and services as well as
for conducting e-commerce over the Internet.
• Some of the more commonly used capabilities of the Web
include the use of Web sites, business-to-customer e-business
applications, and business-to-business e-business applications.
• As advances in information technology continue, businesses
find new and innovative ways to use the Web to reach
customers and partners alike.
Jyoti, IIBM Patna