1.
Growth Hacking

2.
@AlexJubien
Mobile Strategist
ThinkMobile.fr
Pioneer of mobile
13 years ago
Apps & Mobile Startups
expert
Previously Head
of Mobile at Viadeo
Previously Head
of Mobile at Deezer
Mobile Strategist, Speaker, Lecturer, Trainer, Startups Coach & Advisor

3.
And also, in 2005/2006,
I screwed up my startup

4.
But since, a lot of
theory appeared…

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Growth Hacking?

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& PSYCHOLOGY
Growth Hacking

7.
& PSYCHOLOGY
Growth Hacking
Marketing that rely more on tech
and psychology than budget.

8.
Hotmail
• Founded in 1996 by Sabeer Bhatia & Jack Smith,
immediate Product / Market fit
• Raised 300 K$, spending in billboard & radio ads
• Was growing slowly (10K users)
• Investor Timothy Draper came with an idea…

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PS: I love you

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6 months => 1 million users

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Warning: it does not last forever
Most Growth Hacks ‘Expire’ Over Time
mainly due to
overuse / abuse

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But expired growth hacks still can be
used creatively
Warning: it does not last forever

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• Supply side hack: used Craigslist to source
listings and emailed the home owners
/

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• Demand side hack = button
« also publish on Craigslist »
• Links on Craigslist were pointing
back to Airbnb
/

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• Users LOVE it - Product / Market fit
• 0 to 100K users in 2 years
• To acquire 1 user by paid channels, it
costs 200$ to 400$

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Yourself, how did you discover
Dropbox?

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/ referral
• 100K users to 4 million in
15 months

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#FrenchTech

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PR = Press Relation

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PR = Page Rank
6
(went up to 8!)

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PRs + SEO
Artists, albums,
playlists, tracks, …

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PRs + SEO
Artists, albums,
playlists, tracks, …

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Download
Deezer
Launch
App
Social2App
App Store
App
acquisition
retention

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Viral Loop
App Store
App
acquisition
retention
Get your users advertising for you

25.
?
• 2 billions searches on Google per day
• Hot topics for young people - it’s always on
• What if you could predict the trend and
create content on the fly to match it?

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• Page Rank 6

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So, how did you discover
LeBonCoin?

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AARRR

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Rallying cry
AAR R R III...

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AARRR
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Startup Metrics For Pirates

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AARRR
ACQUISITION
ACTIVATION
RETENTION
REVENUE
How do users find us?
Do users have a great 1st
experience?
Do users come back?
How do we make money?
Do users tell
others?
REFERRAL

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ACQUISITION
ACTIVATION
RETENTION
REVENUE
Love
Growth
Money
REFERRAL
Without Love, There’s No Hope

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1 Example

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Stop Begging
For Ratings & Reviews

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The right way to ask users to review your app
ASO: Hack Ratings

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ASO: Hack Ratings
The right way to ask users to review your app

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LeKiosk use case
!!!

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And Sharings!
25% 75%

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Ask people that are likely to
recommend you to effectively do it!
(rating, sharing, testimonial,
referral…)

40.
Slides ?
(with resources etc…)
www.Slideshare.net/AlexJubien/
@AlexJubien