Is FourSquare Your Retention Answer: one key to the retention challenge is creating fun, rewarding and acknowledging efforts from your members & clients. There are now free on-line programs that will have a positive outcome for your retention numbers.

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Is Foursquare your answer to
retention?

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Consumer Wants What clubs deliver
Instant gratification When people remember
To win Don't know the score
Connection Isolated
Automation Manual

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From the Foursquare website it is “a cross between a friend-finder,
a social city-guide and a game that rewards for you doing things.”

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Foursquare offers users:
• A gaming experience that allows the user
to become the ‘mayor’ of a location, earn
badges related to their interests, and a points
system.
• A way to leave tips for their friends in
regards to a location and to see where their
friends are at that moment.
• A way to detect what businesses are nearby
and if they are offering any cool discounts
for being a customer.
Facebook Places offers users:
• A map and direction features.
• A way to see where their friends are and to
check them in if they are together.
• A way to share their location with all their
Facebook friends.

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On the business side, Foursquare offers
brands a way to share special offers, reward
loyal customers, leave valuable tips, and to
customise their venue pages.
On the business side, Places offers brands a
way to integrate their fan page with their
place (as long as they only have one
location), to share special offers, and
advertise their place to a database of over
500 million people.

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Foursquare allows users to:
• Share their check-ins with all their
Foursquare friends, Facebook friends, and
Twitter followers which helps promote the
business across multiple platforms.
Foursquare allows businesses to:
• Promote nearby special offers through
mobile devices, which is a great way to drive
traffic into a location.
Facebook Places allows users to:
• Share their check-ins with all their
Facebook friends which helps promote the
business.
• Check in their friends at locations with
them, which helps businesses reach a new
set of eyes.
Places allows businesses to
• Promote their location through targeted
Facebook advertising.

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Foursquare allows businesses to:
• Authenticate multiple locations in one
sweep through a bulk form. This form also
allows businesses to organise mass special
offers and promotions. You still must set up
and edit each location separately.
Facebook Places requires businesses to:
• Not only set up and edit each place
separately BUT to verify that the actual
business manager is the one who is claiming
the Place, Facebook must call the listed
number then and give a 4-digit PIN to enter
after receiving the call. The business must
then provide a proof of ownership to
confirm the process – making it difficult for
businesses that have multiple locations to
manage their location.

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The new Deals function means businesses will be
able to offer bargains and discounts with
Facebook Places as well.
The 500 million plus Facebook users will now
have an incentive to check-in on Facebook Places
while on the go, and businesses have more of a
vested interest than ever to establish a Facebook
presence and claim their Facebook Place.
Deals gives businesses a way to offer bargains
and discounts to drive traffic and build customer
loyalty.

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You can create one of four different kinds of deals--Independent, Friend, Loyalty, and
Charity.
• Individual deals reward customers with a simple discount or other incentive for checking-in
on Facebook Places at your business.
• The Friend deal promotes more traffic by providing incentive for friends to visit your
business together. The Friend deal provides similar rewards as the Individual deal, but only if
enough Facebook users check-in together.
• The Loyalty deal drives repeat business by offering a reward or discount after a specified
number of Facebook Places check-ins somewhere between two and twenty visits.
• The Charity deal gives businesses a way to market and promote while also contributing to a
good cause. With the Charity deal, your business pledges to donate to a given charity in
exchange for users checking in at your location.

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Consumer Wants What clubs deliver
Instant gratification When people remember
To win Don't know the score
Connection Isolated
Automation Manual

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Justin Tamsett
B.Ed (Phys & Health Education)
Feel free to contact JT: jt@activemgmt.com.au or 0438 015 677
Follow JT on Twitter: @JTActiveMgmt
To read JT’s blog: www.JustinTamsett.com
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And for more information on Active Management helping your business go to: www.activemgmt.com.au
"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
Pericles