What if you would be Victor Muller walking through the Saab Factory wondering whether buying this company would be a good option. Well, of course we know now that things did not turn out to be succesful. But what real infuence did Victor have on the company? Let's find out.....
This presentation is an piece of a larger presentation on innovation portfolio management. It was an experiment for using mentimeter as well.
17. Therefore timing of the innovation process and
development is crucial for a company’s performance
Innovation matrix for a specific technology
A
unproven
F
research problem
B
Uncertainty of
technology
proven
Future
G C
D
understood
E
Well
Missed Current projects
opportunity
5 - 10 year 3 - 5 year 1 - 2 year
Required time to implement
technology
18. Victor Muller could
not influence the ongoing sales of the at
that time current models
Probably not influence the innovation
process of the upcoming Saab models for
probably the next year(s)
but he could speed up current innovation
processes while adding future technologies
to gain mid term advantage while lasting
through the current hard time
19. To develop the Saab 9-3 Phoenix …
19
www.saabsunited.com/2013/02/the-story-of-the-9-3-phoenix.html
20. Innovations with a
long lead time (>3 years) need to be based on
state of art technologies available that time.
21. If you base your future products on today’s
technology you will loose your competitive advantage