1. PLATFORM FOR CREATIVE PRODUCTIONS
all content 2009 Booreiland

2. PHYSICAL PRODUCTS IN A DIGITAL WORLD

3. A BRIEF HISTORY

4. INDUSTRIAL REVOLUTION

5. THE PLASTIC ERA

6. SOFTWARE VS. HARDWARE

7. THE RISE OF THE WEB

8. THE SOCIAL WEB

9. SOCIAL CONTEXT

10. EXPERIENCE AGE

11. A WORLD OF NICHES

12. ATTENTION AND REPUTATION

13. HYPER LOCAL

14. THE MOBILE WEB

15. EMERGING
TECHNOLOGIES

16. 3D PRINTING E-INK QR CODES
RFID AUG REALITY OLED

17. THE PHYSICAL WEB

18. Meta architecture
PRODUCT INTERFACE
Web connected Online
PRODUCT HARDWARE INTERFACE
Of ine Web connected Online
INTERFACE PRODUCT
Online Web connected
PRODUCT SERVER PRODUCT
Web connected Online Web connected
PRODUCT INTERFACE
Of ine Online

19. Product-Web Life Cycles
DESIGN
PRODUCTION E USAGE
S AG
U US
AG
E
DISTRIBUTION PRO D
AG
E
U
US
C
U SA
TI
DESIGN
ON
PURCHASE
GE
AGE
M
US
USAGE
AI
NT
AG
US
ENA CE
N
E
U
REPAIRMENTS GE SA
SA U GE
USAGE
END OF LIFE

20. PROD
Design process
C
U
T
DEV
IMPLEMEN
STRATEGY CONCEPT
TATION
D EV
B
WE
Goals aligned Attributes connected Integrated solution

21. BUSINESS MODELS

22. 20th century products
• Selling the actual atoms
• Selling products on loan
• Selling subscriptions
• Giving away products for free (3-party market)

23. 21st century web
• Selling licences
• Selling subscriptions
• Giving away web services for free
• Advertising
• Merchandising
• Freemium
• Donations
• Offer the complete service for sale

24. Meta Products
• Selling the actual • Selling licences
atoms • Selling subscriptions
• Selling products on • Giving away web
loan services for free
• Selling subscriptions • Advertising
• Giving away products • Merchandising
for free (3-party
market) • Freemium
• Donations
• Offer the
complete service
for sale

25. CASES

26. NIKE+

27. FIAT ECO:DRIVE

28. OLINDA

29. NABAZTAG

30. POKEN

31. PLATFORM FOR CREATIVE PRODUCTIONS
www.booreiland.nl
www.booreiland.nl/blog
www.twitter.com/booreiland
www.facebook.com/booreilandcreativeproductions
all content 2009 Booreiland

32. Case URLs:
http://nikerunning.nike.com/nikeplus
http://www.fiat.com/ecodrive
http://berglondon.com/projects/olinda
http://www.nabaztag.com
http://www.poken.com
All photos taken from Flickr (except cases):
men reading newspaper by PakistanHousing.pk
rss feeds by purplelime
beautiful Detroit by 51e
plastic R2s by Don Solo
software code by *n3wjack's world in pixels
globe by wildcardpoet, s.j.pettersson
social media thumbs by luc legay
rollercoaster by D. Alan Harris Photography
private jet by szlea
attention by Stephen Poff
cans by martin.canchola
iPhone by Will Lion
3d printing by toxi
e-ink by just_mike
QR codes by add.me
RFID tag by enlively
augmented reality by Hill Holliday
oled by oledinfo
solar powered phone by Warehouse123
deLorean by Sevi_Lwa