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Branding Only Works on Cattle: marketing in 2020

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Branding Only Works on Cattle: marketing in 2020

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Marketing has changed. In this past year marketing has turned from something most forget about to the reason we follow who we follow online. Your traditional approach needs an update.
Caring about your people.
Caring about your reputation.
Caring about what your brand stands for.
Your future marketing strategy is centred around out-caring the competition.

Marketing has changed. In this past year marketing has turned from something most forget about to the reason we follow who we follow online. Your traditional approach needs an update.
Caring about your people.
Caring about your reputation.
Caring about what your brand stands for.
Your future marketing strategy is centred around out-caring the competition.

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Branding Only Works on Cattle: marketing in 2020

  1. 1. Branding only works on cattleMarketing strategy in 2020 and beyond.
  2. 2. Strat Lab
  3. 3. Marketing is dead, long live marketing 1 Traditional marketing is dead 2 You create the culture you want to work in 3 Reputation matters A LOT 4 Online Strategy matters A LOT 5 Become an expert at something
  4. 4. Traditional marketing is dead 01 Future Implications: People may buy from you without ever meeting with you face to face. Get used to it. Embrace it, heck celebrate it! QUICK TI Try right clicking on a photo and using "Replace Image" to show your own photo.
  5. 5. Traditionally you could “control” your message in the market. Today your customer controls your message.
  6. 6. Pull > Push
  7. 7. The Hippocratic Marketing Oath: Thou shalt not recommend any strategy that you wouldn’t want to see your own company doing.
  8. 8. No one is window shopping “Instead of trying to get people to work harder, make their job easier.” QUICK TI Try right clicking on a photo and using "Replace Image" to show your own photo.
  9. 9. Things they’ll tell you you can’t do 1 You can’t operate without contracts! 2 You can’t operate without a structure! 3 You can’t operate without set hours! 4 You can’t operate without a physical address! 5 You can’t operate without a traditional business model!
  10. 10. Create the culture you want to work in 02
  11. 11. Branding only works on cattle You can’t change your “brand”, it’s what others say about you. But everyday you can make your culture better, you can give people positive reasons to talk about you.
  12. 12. Create the culture you want to work in 02
  13. 13. Create the culture you want to work in 02
  14. 14. “You can either fit in or stand out but you can’t do both.” -Seth Godin
  15. 15. Feeling powerless actually makes you dumber. Givers, Matchers, and Takers. About Positive Self-Talk. There’s a science to luck. Experimenting and Strategic quitting. Why self-compassion is better than confidence.
  16. 16. Be optimistic.
  17. 17. ''While you may think that the key to being a good salesperson is people skills or being extroverted, research shows that salespeople can be hired based on optimism alone. Researchers found that ‘agents who scored in the top 10 percent [of optimism] sold 88 percent more than the most pessimistic tenth.’ '' -Eric Barker, Barking Up The Wrong Tree
  18. 18. Version 1.0 Show Gratitude.
  19. 19. Version 1.0 ''What’s the most important thing that makes people want to stay friends with you over the long haul? A little thing called gratitude.' -Eric Barker, Barking Up The Wrong Tree
  20. 20. Smile more.
  21. 21. We want to be around happy people more. Even if you aren’t happy, try smiling at yourself in a mirror. You probably can’t keep a straight face. Smiling, laughing, being happy are very important for the soul.
  22. 22. Reputation matters A LOT 03 Future Implications: Understand how people are buying from you. Getting people who buy from you to tell their friends has never been more valuable.
  23. 23. Actions speak louder than words.
  24. 24. Version 1.0
  25. 25. Version 1.0 ''Revel in being discarded, or having all your energies exhausted in vain; only those who have endured hardship will be of use. Samurai who have never erred before will never have what it takes.” —Hagakure
  26. 26. Online strategy matters A LOT 04 Almost all innovation happens by making connections between fields that other people don’t realize.
  27. 27. Destruction leads to creativity. The Black Plague, the London fires, Hurricane Katrina—all eventually spawned progressive change, from the Renaissance to modern London to major environmental initiatives to save our planet. -Jeremy Gutsche, Better and Faster
  28. 28. Become an expert at something 05
  29. 29. Version 1.0 Doing hard things you don’t like is good for you.
  30. 30. Version 1.0 A superpower of the 21st century is being indistractable.
  31. 31. A study published in the International Journal of Information Management found office workers took an average of sixty-four seconds after checking email to reorient themselves and get back to work. -Nir Eyal, Indistractable
  32. 32. Version 1.0 “Work hard and go home.” -Slack Corporate Headquarters
  33. 33. Now is the time to plan, dream, strategize on your next 10 years.
  34. 34. Version 1.0 What will you become an expert at?
  35. 35. 10,000 hours
  36. 36. Version 1.0 What will you become an expert at? If you practice something one hour a day, that’s 27.4 years to reach ten thousand hour mark of expertise. But what if you quit a few less important things and made it four hours a day? Now it’s 6.8 years.
  37. 37. It’s almost over... There’s no such things “business as usual”. Take care of your people. Take care of your own mental health. The world has changed, how will you make it better?
  38. 38. Thank you. Strategylab.ca @jephmaystruck @stratlab

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