Marketing has changed. In this past year marketing has turned from something most forget about to the reason we follow who we follow online. Your traditional approach needs an update. Caring about your people. Caring about your reputation. Caring about what your brand stands for. Your future marketing strategy is centred around out-caring the competition.

1. Branding only
works on cattleMarketing strategy in 2020 and beyond.

2. Strat
Lab

3. Marketing is dead, long live marketing
1
Traditional marketing is dead
2
You create the culture you want to work in
3
Reputation matters A LOT
4
Online Strategy matters A LOT
5
Become an expert at something

6. Traditional
marketing is
dead
01
Future Implications:
People may buy from you without ever meeting with you face
to face. Get used to it. Embrace it, heck celebrate it!
QUICK TI
Try right clicking on a photo and
using "Replace Image" to show
your own photo.

7. Traditionally you could “control”
your message in the market.
Today your customer controls
your message.

8. Pull > Push

9. The Hippocratic
Marketing Oath:
Thou shalt not recommend any strategy that you wouldn’t want to see your own company doing.

12. No one is window
shopping
“Instead of trying to get people to work
harder, make their job easier.”
QUICK TI
Try right clicking on a photo and
using "Replace Image" to show
your own photo.

14. Things they’ll tell you you can’t do
1
You can’t operate without contracts!
2
You can’t operate without a structure!
3
You can’t operate without set hours!
4
You can’t operate without a physical address!
5
You can’t operate without a traditional business model!

16. Create
the
culture
you want
to work in
02

17. Branding only
works on cattle
You can’t change your “brand”, it’s what others say about you. But everyday you can make your culture
better, you can give people positive reasons to talk about you.

18. Create
the
culture
you want
to work in
02

19. Create
the
culture
you want
to work in
02

20. “You can either fit in
or stand out but you
can’t do both.”
-Seth Godin

21. Feeling powerless actually makes you dumber.
Givers, Matchers, and Takers.
About Positive Self-Talk.
There’s a science to luck.
Experimenting and Strategic quitting.
Why self-compassion is better than
confidence.

22. Be optimistic.

23. ''While you may think that the key to being a good
salesperson is people skills or being extroverted, research
shows that salespeople can be hired based on optimism
alone. Researchers found that ‘agents who scored in the
top 10 percent [of optimism] sold 88 percent more than the
most pessimistic tenth.’ ''
-Eric Barker, Barking Up The Wrong Tree

24. Version 1.0
Show Gratitude.

25. Version 1.0
''What’s the most important thing
that makes people want to stay
friends with you over the long haul?
A little thing called gratitude.'
-Eric Barker, Barking Up The Wrong Tree

26. Smile more.

27. We want to be around happy people more. Even if you aren’t
happy, try smiling at yourself in a mirror. You probably can’t
keep a straight face.
Smiling, laughing, being happy are very important for the
soul.

29. Reputation
matters A LOT
03
Future Implications:
Understand how people are buying from you. Getting people
who buy from you to tell their friends has never been more
valuable.

30. Actions
speak
louder than
words.

35. Version 1.0

36. Version 1.0
''Revel in being discarded, or having
all your energies exhausted in vain;
only those who have endured
hardship will be of use. Samurai who
have never erred before will never
have what it takes.”
—Hagakure

37. Online strategy
matters A LOT
04
Almost all innovation happens by making connections
between fields that other people don’t realize.

39. Destruction leads to creativity.
The Black Plague, the London fires, Hurricane
Katrina—all eventually spawned progressive change,
from the Renaissance to modern London to major
environmental initiatives to save our planet.
-Jeremy Gutsche, Better and Faster

43. Become an
expert at
something
05

44. Version 1.0
Doing hard things
you don’t like is
good for you.

46. Version 1.0
A superpower of the 21st
century is being
indistractable.

47. A study published in the International Journal of
Information Management found office workers took
an average of sixty-four seconds after checking
email to reorient themselves and get back to work.
-Nir Eyal, Indistractable

48. Version 1.0
“Work hard and
go home.”
-Slack Corporate Headquarters

49. Now is the time to plan,
dream, strategize on your
next 10 years.

52. Version 1.0
What will you
become an
expert at?

53. 10,000 hours

54. Version 1.0
What will you become an expert at?
If you practice something one hour a day,
that’s 27.4 years to reach ten thousand hour
mark of expertise. But what if you quit a few
less important things and made it four hours
a day? Now it’s 6.8 years.

55. It’s almost over...
There’s no such things “business as usual”.
Take care of your people. Take care of your own
mental health.
The world has changed,
how will you make it better?

56. Thank you.
Strategylab.ca
@jephmaystruck
@stratlab