5 Ways to Recession Proof
Help Grow Your Business

I know, bad title. Sorry.
-Jeph

1. My superpower is __________
. 2. I will build my tribe by__________ . 3. I will transform my industry by ______ . 4. I will get feedback by __________ . 5. I will change the world by _________ .

Why?

A campaign to try and
reduce drug use did the opposite. Don’t tell people what to do.

Who is it?

A game-changing company that reinvented
communication. It invented the spell checker, grammar checker, and laptop word-processor In 1989 they earned $500 million in revenue

“Many people believe that the
typewriter and word-processor business is a buggy-whip industry, which is far from true. There is still a strong market for our products in the United States and the world.”

In 2013 the the Chicago
Sun laid off all their photographers

In 2016 Finland will no
longer teach cursive handwriting in school

1. What’s your
superpower?

What’s your unfair advantage? Are
you faster, better, stronger, more trustworthy, happier, bigger, easier, funnier, wider, dryer, wetter, simpler, smellier, tastier, grumpier, brighter, open longer, cleaner, spicier, rarer, taller, smaller, saltier, sweeter, slimier, shinier, louder, prouder, or safer.

Just being “cheaper” isn’t a
sustainable competitive advantage.

“But Jeph I don’t don’t
have a superpower!”

Read more

Studied his
opponents more

Practiced
More

Wrote
more

The most successful people just
work harder at what they are trying to accomplish.

How will you be different?

Who are you willing to
say noto?

2. Who’s in your tribe?

You never get more out
of your online presence than you put into it.

3. Eat People how are
you transforming your industry?

Waste what’s abundant.

What’s your content
strategy?

Figure out ways to engage
online….just don’t be mean

4. How are you getting
feedback?

On a scale of 1
to 10, 1 being never 10 being absolutely, how likely would you be to recommend us to a friend or family member?

What are you experimenting on?

5. How are you changing
the world?

3

What will your legacy be?

1. My superpower is __________
. 2. I will build my tribe by__________ . 3. I will transform my industry by ______ . 4. I will get feedback by __________ . 5. I will change the world by _________ .

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