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Finding

your

mustache
by jephmaystruck
let’s start a
business
we don’t need to go
to a bank for

financing
we
don’t
need
expensive credit

terminal

an

card
you don’t need to hire

people
you don’t need a
building or pay for an

entire

office
now lets celebrate!
we don’t need a taxi
we don’t need to

stay at a hotel
we don’t have to go to
a

restaurant
our world has

changed
“research by Goleman and The Hay
Group found that within organizations,

the most effective
leaders
were
funny. these leaders had their
employees laughing three times more
often
than
their
counterparts.”
-dan pink,
a whole new mind
what happened?
we’re getting

smarter
the flynn effect
what happened to the

media?
do you believe
everything see on

tv?
what is the most
powerful form of

marketing?
word of mouth is still the most
powerful form of marketing.

it’s just
easier now.
what’s your

mustache?
In 2003 – 30 people in
Australia
In 2011 – Canada was the
largest contributing nation
In 2012 – 1.1 million
mustaches & $146 million
raised
people only go on the
internet for two reasons, to either

solve a
problem or to be
entertained.
nothing else.
strategylab.ca
@jephmaystruck
jephmaystruck@gmail.co
m

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Finding Your Mustache: How To Standout In a Clean Shaven Marketing World

Editor's Notes

  1. RSS = Rich Site Summary
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  3. From 2007-2012, has tripled the amount of money raised for prostate Cancer worldwide to an impressive $146 million in 2012 from 1.1 million mutaches
  4. http://finance.fortune.cnn.com/2010/09/15/vernon-hill-is-the-best-damn-banker-alive-just-ask-him/Started in 1973 grew it at 23% for 30 years rivaled Berkshire HathawayWhen they open new stores they have a block party. They reimburse atm fees,
  5. RSS = Rich Site Summary