Social Media can put small firms and solo on the same paying field as large firms. Today, there is much opportunity for innovative lawyers to claim a niche space in which they can create a reputation as an expert to thereby drive business to themselves and their firms. Few big law firms "get" social media" and they are slow to develop a significant and substantive online presence, but that is likely to change soon, so small firms and solos need to get busy before the "sleeping giants" wake up.

1. Size Doesn’t Matter How Innovative Small Firms and Solos Can Use Social Media Marketing to Gain Clients on a Shoestring Budget Atlanta Bar Association SPSF Section August 20, 2009 Jackie Hutter, MS, JD Chief IP Strategist The Hutter Group LLC & Patent Matchmaker Website: www.JackieHutter.com Blog: www.ipAssetMaximizerBlog.com Follow me on Twitter: @ipStrategist Blip.fm DJ JackieHutter

2. About Me

3. Social Media Marketing Will Change Your Legal Practice (If you will let it)

4. Why is Social Media Marketing a Great Idea for Lawyers?

5. Traditional Lawyer Marketing Model

7. Basic Problems with Traditional Lawyer Marketing Model

8. Why Social Media Marketing is Critical for Lawyers

9. SM Lawyer Marketing Model

10. Response to Common Objections to Social Media from Lawyers

11. Why Innovative Small Firms/Solos Have Unique Opportunity TODAY

12. The Basics of Social Media Marketing for Lawyers It’s all about you, Baby!

14. 1 st Step to Any SM Marketing Program

15. 2 nd Step to Any SM Marketing Program

16. 3rd Step to Any SM Marketing Program

18. Blogs

19. Blogs

20. Blog Comments

21. LinkedIn

23. Twitter

24. Twitter

25. Twitter

27. Facebook

28. Content Marketing

29. Content Marketing: Just for Lawyers

30. Content Marketing: More General

31. Other Emerging SM Marketing Sources for Lawyers and Others

32. Parting Thoughts