Jawad Butt has experience as a Google Adwords Certified and Google Analytics Certified specialist, as well as expertise in SEO, web content, and IT training. He provides information on SEO, including that it is the process of optimizing a website to increase its organic ranking in search engines. Keywords are important for SEO success, as demonstrated by a leather jacket company ranking for terms like "Leather Jackets for Men" and "Buy Biker Leather Jacket", generating over 20,000 searches and potential sales. AdWords allows advertisers to bid on keywords to display ads in search results.

1. Jawad Butt
Google Adwords Certified
Google Analytics Certified
Web Content Specialist
SEO Expert ( Theta Solutions)
IT Trainer ( SKANS )

2. SEO

3. SEO is the act of modifying a
website to increase its ranking in
organic listings of Search Engines

4. Search Engines Market Shares
Search Engine Market Share
Google 78%
Bing 8%
Yahoo 7%
Baidu 7%
Recorded on December 2016 by netmarketshare.com

5. Keywords

6. Examples of Keywords..
• Buy Leather Jacket for Men
• Pizza in Sialkot

7. SEO Success..
A leather jacket company has worked and they
have get ranked some useful keywords like..
• Leather Jackets for Men ( 12,500 Searches )
• Buy Biker Leather Jacket ( 7800 Searches )
12500+7800 = 20,300 Searches
30% = 6090 Sales !

8. Adwords

9. AdWords is an advertising system in
which advertisers bid on certain
keywords in order for their clickable
ads to appear in search results

10. Examples of Adwords

11. SEO Advantages
• Results are Low Cost
• Traffic Increase
• Brand Credibility , People Trust Google
• Take Your Business to the Next Level
• Results are Permanent