Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Busting Five Rebranding Myths

71 Aufrufe

Veröffentlicht am

We dispel five common rebranding myths. www.rebrandingexperts.com

Veröffentlicht in: Marketing
  • Login to see the comments

  • Gehören Sie zu den Ersten, denen das gefällt!

Busting Five Rebranding Myths

  1. 1. FIVE REBRANDING MYTHS BUSTING
  2. 2. REBRANDING IS A MARKETING STRATEGY! MYTH #1
  3. 3. REBRANDING IS AN ENTERPRISE WIDE, ORGANIZATIONAL GROWTH ACCELERATION STRATEGY.
  4. 4. REBRANDING IS EASY! MYTH #2
  5. 5. REBRANDING DEMANDS TIME, RESOURCES, TALENT AND CHANGE. • TAKES 12-18 MONTHS • REQUIRES SIGNIFICANT INVESTMENT • FACES INTERNAL CHALLENGES FROM LACK OF LEADERSHIP SUPPORT, NO ALIGNMENT AND RESISTANCE. THE AVERAGE REBRANDING:
  6. 6. REBRANDING IS JUST A NEW LOGO MYTH #3
  7. 7. A NEW LOGO IS JUST A BRAND REFRESH. REBRANDING IS A COMPREHENSIVE CHANGE: NEW BRAND ESSENCE AND CUSTOMER PROMISE, NEW NAME, NEW GRAPHIC IDENTIFY AND NEW ON-BRAND BEHAVIORS.
  8. 8. NEW BRAND NAMES ARE EASY TO DETERMINE! MYTH #4
  9. 9. NEW BRAND NAMES NEED TO COMMUNICATE A PURPOSE, A CALLING AND DIFFERENTIATING POINT OF VIEW. AND BE TRADEMARKABLE!
  10. 10. REBRANDING TAKES EFFECT IMMEDIATELY MYTH #5
  11. 11. PEOPLE AREN’T EASY TO CHANGE. ANTICIPATE PROMOTING THE TRANSITION FOR A FULL YEAR TO INSTILL YOUR NEW BRAND. INFLUENCING YOUR STAKEHOLDERS TO UTILIZE A NEW BRAND NAME TAKES TIME AND PATIENCE.
  12. 12. PLAN EXPERTLY. ACHIEVE REBRANDING SUCCESS. IGNORE THE MYTHS.
  13. 13. Jim Heininger jim.heininger@dixon-james.com www.rebrandingxperts.com

×