Personal Information
Unternehmen/Arbeitsplatz
Greater Philadelphia Area United States
Beruf
Global Digital Director, Global Commercial Strategies & Platforms
Branche
Advertising / Marketing / PR
Info
I've spent the past 15+ years focused on delivering high-quality digital experiences to HCPs and patients within the pharmaceutical industry. I have a passion for business strategy in digital/MCM, including pure digital strategy, user experience, web & mobile design, content strategy, and analytics. My strengths lie in developing a customer-centric digital strategy, and then driving large-scale and complex digital transformation programs from vision to launch to produce measurable results.
I'm currently leading global web/mobile strategy and platform development within GlaxoSmithKline's Global Multi-Channel Marketing team. I am the business lead for our GSK Healthcare Professional p...
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Mobile-First SEO - The Marketers Edition #3XEDigital
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Content Marketing - a digital framework
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Digital Strategy for dummies
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Digital Marketing Strategy Guide
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Importance of a digital strategy
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100 Day Plan to Transform your Digital Marketing Strategy
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Digital Pharma East: HCP Experience Mapping
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Life Jim: Pharma and Digital Marketing in Emerging Markets
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Transforming Teva’s external digital landscape #pharmaconf
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The Annual Planning Process & Social/Digital Media
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AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
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Culture
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The role of Design Thinking
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SXSW 2018 - Top Trends
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Agile Marketing: Managing Marketing in a World of Constant Change
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Introducing DevOps
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Next-Level Collaboration: the Future of Content and Design | GIANT CONF 2015
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How to Run a Post-Mortem (With Humans, Not Robots), Velocity 2013
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