Weitere ähnliche Inhalte Kürzlich hochgeladen (20) Way of the Whiteboard4. We can solve our problems with pictures. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 5. We’re going to need rules. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved “ If you take off one of the legs of that stool, the stool falls down. That's not the answer. The answer for our party and for our country is to continue to fight for all three legs of that stool.” Governor Mitt Romney, July 26, 2007 "We're not going to come to a conclusion on a three-legged stool here, missing the fourth leg." Senator Chris Dodd, Sept. 26, 2008 There are three legs to the stool of American foreign policy: Diplomacy, development and military power. We are two of those legs. Secretary of State Hillary Clinton, January 22, 2009 "The recovery package that we're passing is only going to be one leg in, at least, a three-legged stool." President Barack Obama, January 23, 2009 7. It needs to be a strong stool. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 9. Visual thinking unwritten rule #1 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Whoever best describes the problem… 10. Visual thinking unwritten rule #1 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Whoever best describes the problem… is the one most likely to solve it. 11. Visual thinking unwritten rule #1 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved (Whoever draws the best picture gets the funding.) Whoever best describes the problem… is the one most likely to solve it. 12. Let’s go to Washington. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 14. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES 15. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES 16. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES 17. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES 18. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES 19. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES 20. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES 22. In 1974 Laffer drew this picture: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 23. In 1974 Laffer drew this picture: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 24. In 1974 Laffer drew this picture: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 25. In 1974 Laffer drew this picture: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 26. Which he showed to these two guys… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 27. … who are, of course, these two guys: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 28. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved OK, NEXT... 29. 2008 © Dan Roam SOLVING PROBLEMS WITH PICTURES 30. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 31. For example, what does a stimulus look like? 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved * American Recovery and Reinvestment Act, signed into law Feb. 17, 2009 32. Hey folks, where is the picture? 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 33. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved The big picture is in here, right? 34. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Somewhere? 35. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Anywhere? 36. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Help. 37. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved That’s it? 38. Exercise 1: the Who is ‘We’ self-assessment 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 39. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 40. The “napkin sketch” is the future: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 41. Let’s create a problem-solving napkin… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved On your napkin, draw a circle and give it a name… 42. Let’s create a problem-solving napkin… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved On your napkin, draw a circle and give it a name… 43. Next leg. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 48. Another story of a few business guys sitting around talking… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 49. Another story of a few business guys sitting around talking… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 50. Another story of a few business guys sitting around talking… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 51. “ Why can’t Wal-Mart be the company every day that we were during those days of Katrina?” 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved - H. Lee Scott, Address to Wal-Mart employees, July 13, 2006 52. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 54. I suggested a simple set of pictures. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 55. What would happen if we drew out how Wal-Mart works? 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 56. That’s what we did. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 57. Then we could break that model into separate layers… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 58. So people could finally “get it”. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved In 2005, all Wal-Mart stores combined output 20,783,368 cubic tons of CO2. 59. But this is the picture that mattered… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 60. Last leg. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 61. Visual thinking unwritten rule #3 The more “human” your picture, the more human the response. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 62. Visual thinking unwritten rule #3 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved The more “human” your picture, the more human the response. (The mind likes to look at things that match the way we see .) 63. Let’s look at how we see: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 64. Let’s look at how we see: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 65. Let’s look at how we see: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 66. Let’s look at how we see: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 67. The 6 ways we see: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 68. Back to our napkin… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Now cut our problem into 6 slices… 69. The 6 ways we see: Who & What 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 70. The 6 ways we see: How much 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 71. The 6 ways we see: Where 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 72. The 6 ways we see: When 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 73. The 6 ways we see: How 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 74. The 6 ways we see: Why 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 75. The 6 ways we see: Why 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 76. Back to our napkin… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Now cut our problem into 6 slices… 77. The 6x6 rule 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 78. Back to our napkin… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Now cut our problem into 6 slices… 79. A portrait shows who & what … your members, for example: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 80. A portrait shows how to distinguish one thing from another: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 82. A chart shows how much : 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 83. A chart shows how much : 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 85. A map shows where to put everything: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 86. And shows where pieces are missing: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 87. Or where business perfection resides: 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 89. When? 1969! 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 90. When?? Better draw a timeline… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 91. (If you want lots of discussion, try a looping timeline)… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 93. A flowchart adds up what + where + when to show how … 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 95. Last, a “multi-variable chart” shows why things are… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 96. Last, a “multi-variable chart” shows why things are… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 97. Your visual thinking stool. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved Drawing wins. Keep it human. Use bite-sized pieces. 98. A last lesson… 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 99. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 101. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 102. Who is who? 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 107. Why? 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved 108. 2008 © Dan Roam THE BACK OF THE NAPKIN all rights reserved (It was a $17.2 Billion Dollar Chart)