3. Test to show how other metrics increase
with TV and Outdoor
TV & OOH TV Solus
983 GRPs
739 GRPs
597 TVRs
412 PRPs
4. Central Region sees highest uplift in
spontaneous brand awareness
Any Mention
62%
53% 53%
50%
+17% +6%
10%
9%
8%
7% 7% 7%
Pre
Post
Q1. In the space below, please write down the names of all the retailers you know of where you can buy
kitchens from?
5. Central region saw higher advertising recall
29%
25% 25%
22%
+16% +14%
10%
9%
8%
7% 7% 7%
Pre
Post
And which, if any, of these retailers that sell kitchens have you seen or heard advertising for in the past
two weeks?
6. The billboard region (Central) saw a shift in
positive perceptions pre to post
+9% +35% +42% +12%+23% -10% +14% +9% +10%
49%
45%
38%
35%
31%
28% 29%
25% 26%
23% 24% 23%
21% 21%
17% 16%
12% 13%
10%
e
l
d
m
ity
t
e
ul
ige
na
en
lu
bl
ou
iu
sf
9%
al
tio
Va
na
t
id
es
Pr
em
es
Qu
nf
io
di
cc
8%
Pr
Pr
Co
sh
a
Su
Tr
7% 7% Fa 7%
Pre
Post
Q8. On a scale of 0 to 10, where 0 is ‘doesn’t describe the brand at all’ and 10 is ‘describes the brand
very accurately’, how do the following words describe Wickes? – Central Region – all those who scored
7+
7. The shifts in positive perceptions were greater
in Central than Granada
+10%+17% +20% +8% +23% +17%+6% +19% +23%
49%
42%
38%
31% 31%
28%
26% 26%
24% 24% 24% 23%
20% 21%
16% 17% 16%
13% 49%
42%
38%
e
l
d
m
ity
t
e
ul
ige
na
en
lu
bl
ou
iu
sf
al
tio
Va
na
t
id
es
Pr
em
es
Qu
nf
io
di
cc
Pr
Pr
Co
sh
31% 31%
a
Su
Tr
28% Fa Granada
26% 26%
24% 24% 24% 23% Central
20% 21%
16%17% 16%
13%
Q8. On a scale of 0 to 10, where 0 is ‘doesn’t describe the brand at all’ and 10 is ‘describes the brand
very accurately’, how do the following words describe Wickes? – Central Region – all those who scored
7+
