交互设计的核心是了解和设计用户行为。作为交互设计师，在团队合作设计过程中，我们要锻炼自己观察用户行为的洞察力，并且与客户合作的能力。这个工作坊将着重于让学员了解：用户行为研究（包括与用户的交流和观察用户行为的洞察力）在交互设计过程中以及对于设计结果所发挥的作用。 主讲人将通过不同的案例与学员进行讲解： 1、对比现在人们的行为和未来人们的行为； 2、用户观念模式-人们的日常生活经验是怎样影响他们看待和使用我们设计的产品； 3、背景环境－人们是在怎样的环境和条件下使用我们的设计产品。 工作坊将通过视频、图片、视觉和文字等例子来阐述各种交流行为；介绍利用故事版和草图来帮助完成用户研究到视觉呈现的过程；并讨论怎样将其运用到设计项目中。 2010年首届中国交互设计体验日，是以“赢在互动”为主题的大型交互设计会议盛宴。大会包括交互设计演讲、论坛、展览及工作坊。通过互动、交流体验的方式，将“交互设计”的理念在中国设计产业中进行高层次、深度、广泛的推广与传播。 我们希望通过这次大会，聚集国内外交互设计先驱者；展示中国交互设计优秀成果；为交互设计教育与企业搭建一个交流的平台; 促进中国交互设计产业与国际设计前沿的同步发展。 Understanding and designing for human behaviour is core to interaction design. As interaction designers, it is important that we are able to communicate those behavioural insights during the design process to everyone on the team, including clients. This workshop will look at how to communicate behavior insights to influence the design process and as a integral artifact for the communication of the final design. I will showcase different visual approaches that will enable participants to communicate such things as: 1、The contrast of current behavior with future behavior 2、Customer mindsets - how people's experiences and life situations impact how they view and use what we design 3、 Context - what kind of situation are people in when they use what we design? We will begin the workshop by looking at video, photographic, visual and textual examples of communicating behaviour. We will then illustrate how to move from research insights to visuals, with the emphasis being on storyboarding and sketching. We will also discuss how to use these design artifacts within your projects. 2010年首届中国交互设计体验日，是以“赢在互动”为主题的大型交互设计会议盛宴。大会包括交互设计演讲、论坛、展览及工作坊。通过互动、交流体验的方式，将“交互设计”的理念在中国设计产业中进行高层次、深度、广泛的推广与传播。 我们希望通过这次大会，聚集国内外交互设计先驱者；展示中国交互设计优秀成果；为交互设计教育与企业搭建一个交流的平台; 促进中国交互设计产业与国际设计前沿的同步发展。

1. 中国交互设计体验日
2010
Communicating
behavioural insights
Steve Baty, Janna DeVylder & Iain Barker
@wearemeld
Monday, 13 December 2010

2. 中国交互设计体验日
2010
meld studios
‣ an interaction and service design studio based in
Sydney, Australia
‣ our approach is human centered, collaborative and
innovative.
‣ our team is interdisciplinary, including researchers,
planners, strategists and designers.
‣ our work creates meaningful interactions between
people and the products, services and systems they use
each day.
Monday, 13 December 2010

3. 中国交互设计体验日
2010
behaviour | biˈhāvyər |
noun
the way in which one acts or conducts oneself, esp. toward
others : good behavior | his insulting behavior toward me.
‣ the way in which an animal or person acts in response
to a particular situation or stimulus : the feeding
behavior of predators.
‣ the way in which a natural phenomenon or a machine
works or functions : the erratic behavior of the old car.
Monday, 13 December 2010

4. 中国交互设计体验日
2010
what techniques can we
use to communicate
behavioural insights?
Monday, 13 December 2010

5. 中国交互设计体验日
2010
today
‣ techniques for communicating about behaviour
‣ communicating current state behaviour
‣ future state behaviour
‣ transition state behaviour
Monday, 13 December 2010

6. 中国交互设计体验日
2010
radarstation - http://bit.ly/aXACr8
customer journeys
Monday, 13 December 2010

7. 中国交互设计体验日
2010
Xplane - http://bit.ly/1TaMqO
storyboards
Monday, 13 December 2010

8. 中国交互设计体验日
2010
frog design - http://bit.ly/1fSnd
touchpoints
Monday, 13 December 2010

9. 中国交互设计体验日
2010
thinkpublic - http://bit.ly/1TaMqO
comic strips
Monday, 13 December 2010

10. 中国交互设计体验日
2010
current state behaviour
Monday, 13 December 2010

11. 中国交互设计体验日
2010
Monday, 13 December 2010

12. 中国交互设计体验日
2010
Monday, 13 December 2010

13. 中国交互设计体验日
2010
activity 1:
use a visualisation technique to sketch the current
shopping behaviour using plastic, disposable shopping
bags
Monday, 13 December 2010

14. 中国交互设计体验日
2010
Weekly shopper Daily shopper Ad hoc shopper
Leaves from home Leaves from home No planning
Uses car No car Very small purchase
Large purchase Shops every day
Shops with two kids Small amounts
Shops alone
Monday, 13 December 2010

15. 中国交互设计体验日
2010
future state behaviour
the vision for how people will behave in the future
Monday, 13 December 2010

16. 中国交互设计体验日
2010
activity 2:
sketch the designed, future state behaviour for shopping
in which reusable, recyclable bags are used 100% of the
time
a) highlight emotional context
b) highlight alternative entry and exit points
Monday, 13 December 2010

17. 中国交互设计体验日
2010
Weekly shopper Daily shopper Ad hoc shopper
Leaves from home Leaves from home No planning
Uses car No car Very small purchase
Large purchase Shops every day
Shops with two kids Small amounts
Shops alone
Monday, 13 December 2010

18. 中国交互设计体验日
2010
transition state behaviour
the changes that are required to move from current state
to future state
Monday, 13 December 2010

19. 中国交互设计体验日
2010
activity 3:
sketch the transitional shopping experience for the
introduction of 'green' alternatives to plastic shopping
bags
a) highlight dependencies and necessary pre-conditions
b) highlight points of influence
Monday, 13 December 2010

20. 中国交互设计体验日
2010
Weekly shopper Daily shopper Ad hoc shopper
Leaves from home Leaves from home No planning
Uses car No car Very small purchase
Large purchase Shops every day
Shops with two kids Small amounts
Shops alone
Monday, 13 December 2010

21. 中国交互设计体验日
2010
thank you
Steve Baty Janna DeVylder Iain Barker
@docbaty @jdevylder @iain_barker
steve@meldstudios.com.au janna@meldstudios.com.au iain@meldstudios.com.au
www.meldstudios.com.au
@wearemeld
Monday, 13 December 2010