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Fundraising basics

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Fundraising basics

  1. 1. Private Equity Venture Capital Seed FFF / Accelerators More $$$
  2. 2.  Angels  VCs  Crowdsourcing  Other?
  3. 3.  GET AN INTRO. ALWAYS!  No NDAs  Elevator Pitch. Demo. Deck  Less Features. More Focus  What is the goal of the 1st meeting?
  4. 4.  Plan 1 year ahead  Add a 30% buffer  Fundraising will take 6-12 months  Is bigger always better?
  5. 5.  Pre-money and Post-money  It‟s an art. Try to turn it into a dog race  Stock option pool (10-20%)  Convertible debts (20% discount, caps)  Exit considerations  How much do investors expect to make?
  6. 6.  Don‟t waste much time negotiating  Seedsummit standard terms  Get to an “Yes” before you talk terms
  7. 7.  People give to people. Not to ideas, companies or strategies.  Fundraising is not about money. Money is the means to an end.  Traction matters.  Honesty is the best policy.  The mountain and Mohammed.
  8. 8.  Ask for money and you will get advice. Ask for advice and you will get money.  Raise money when you don‟t need it.  Investors‟ herd mentality is notorious.  Friend-making comes before fundraising. Build relationships.
  9. 9.  Be „15 minutes ahead‟.  Know your audience.  Know whom to ask, how much to ask for, and when.  Successful fundraising involves storytelling (with passion). Practice a lot  Watch Shark Tank.
  10. 10.  Show commitment  Keep us in the loop  Use the network  Collaborate  Build a board
  11. 11.  Didn‟t research the competition  The better mousetrap  Painkillers versus vitamins  The more features fallacy
  12. 12.  Things take longer than you expect  Didn‟t take the money  Chasing investors instead of befriending investees  Trying to win over everyone  Fundraising is not (exactly) selling. Don‟t oversell.
  13. 13.  Fundraising is hard  Listen to investors  Time is flying. Speed up  Traction > Execution > Ideas

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