DART Introduction

1. Introducing Dynamic Always-Responsive Transformation – DART

2. DataSynapse Value Drivers Value Description Value Driver Define and enforce application service levels based on business metrics Standardize the configuration and packaging of application services Dynamically provision and activate applications in minutes Dynamically scale application services based on service level agreements Report on application service utilization and costs for metering and chargeback

4. Typical Business Value Hypothesis

5. Value Proposition – Time to Deploy & Utilization Time to Deploy Challenge: Provisioning and configuration of enterprise applications is complex, inconsistent and slow, typically taking anywhere from 1 to 30 days, Weeks Minutes Value Proposition: Integrated solution dynamically provisions and configures an integrated stack (apps, VM, infrastructure) in minutes with absolute consistency Infrastructure Utilization App Silos Clouds Challenge: Every application project requires its own resource pool, which wastes money, delays routine activities and stifles innovation Value Proposition: Integrated solution enables multiple application projects to share common resource pools of physical and virtual infrastructure

6. Value Proposition – Cost & Performance Challenge: Inefficient datacenter management and drastically over provisioned and under-utilized servers and infrastructure are spiraling IT costs out of control for many organizations Value Proposition: Integrated solution optimizes IT costs while simultaneously enhancing responsiveness and service levels and datacenter costs are reduced as a % of revenue (“do more with less”) IT Infrastructure Costs Costs Up Challenge: Ad-hoc approach to service management makes it very difficult to dynamically respond to changing demand and resource availability Value Proposition: Integrated solution actively manages the service level of the integrated stack to dynamically respond to changing demand and resource availability Cost Managed Performance / QOS Always Responsive Always Available

7. DART Expedites Customer Strategic Initiatives

11. Questions? www.datasynapse.com