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GoTap - An Android App Can Manage Sneaky Data Usage

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GoTap is an Android app which saves users’ cost on mobile data usage through restricting apps that drain data without users’ consent.

During a user research in India, we interviewed around 40 people and observed that they switched the mobile data connection on and off frequently to prevent unnecessary data waste. This behavior leads to a problem: those popular IM apps like WhatsApp and FB messenger are no longer instant while mobile connection is off. This is why we designed GoTap to resolve the problem.

Users can set up only selected apps stay connected to the internet through the 3G/4G network and restrict the connection of other apps through GoTap. This character helps users to enjoy the instancy of apps like WhatsApp and FB messenger. On the other hand, users still can allow restricted apps to connect to 3G/4G by one easy tap until the operating screen turn off. Furthermore, GoTap calculates the frequency of attempt to connect internet from restricted apps. This function tells the users which apps waste mobile data most. What makes the app even better is that the APK size is only 800KB, a very compatible size for the majority of low performance Android phones in India.

Click-through-video: https://youtu.be/T-RNgDPXbaw

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GoTap - An Android App Can Manage Sneaky Data Usage

  1. 1. An Android app can manage sneaky data usage
  2. 2. Delhi India Bangalore What We Found From Real Users We visited Delhi and Bangalore for 8 user interviews, 2 focus groups and more than 10 times street interviews in February 2016. Totally we met around 40 Android users to find out how they use the internet through smartphone. The most valuable finding was that they controlled the mobile data usage very carefully. The advanced users would disable the pre-installed apps to avoid unnecessary data consumption.  This behavior caused they cannot really enjoy the convenience of the mobile internet and killed the real evolvement that mobile internet brought to our generation. People switched on and off the mobile data connection frequently. Celluar data An Android app can manage sneaky data usage 1
  3. 3. The Problem We Want to Resolve We mainly started our interview with WhatsApp, the most popular IM app in Indian. But accidentally found out that they still used phone calls and SMS a lot, which meant WhatsApp was not their main communication tool, even with its popularity. This is a really odd situation. Finally we found the answer after user interview. They only reply message when the mobile data was switched on or when there was a WiFi connection. Since the public WiFi was not common in India and they did not stayed connected through 3G/4G network all the time. This is why they still used phone calls and SMS to communicate with each other. Thus WhatsApp was not instant for them and they often replied message late. An Android app can manage sneaky data usage 2
  4. 4. German India Then our research narrowed down to why they need to switch mobile data on and off frequently? We surveyed some data reports after user research. There are more than 100 million smart phone users in India. The per capita GDP of an Indian is US $1,500 which is relatively low compare to that of an German, US $45,000. Moreover, 1GB mobile data plan costs an Indian 0.2% of GDP whereas it costs a German only 0.02% of GDP. This fact indicates that Indians have a very strong demand in saving mobile data. The ratio of mobile data expense to income for an Indian is ten times to the ratio for a German. Key Value is Saving Money 1GB data package costs US$3.5! That’s 5 days lunch expense for me. Too expensive. Pranjal GDP US $45,000 GDP US $1,500 An Android app can manage sneaky data usage 3
  5. 5. The Goal of GoTap Our design purpose is very specific. We wanna help Indian to control mobile data consumption while still enjoying the convince of mobile internet. They can set up only selected apps stay connected to the internet through the 3G/4G network and restrict the connection of other apps through GoTap. 12:30 Apps drained mobile data behind your back Control mobile data usage Approv when needed 12:30 TURN ON Approved Restricted 12:30 Successful You could change the settings later LET’S GO Restricted And 48 other apps And 2 other apps Approved Connected to cellular network. Approved apps can access internet. Tap the bubble for more settings 12:30 OOBE (Out of box experience) Tutorial page 1 OOBE - Tutorial page 2 OOBE - Setup result page OOBE - Connecting instruction An Android app can manage sneaky data usage 4
  6. 6. Enjoy The Truly Instant and Worry-Free of Data Consumptions The instant message apps like WhatsApp and Facebook messenger can truly be instant. People are able to communicate through mobile internet freely without worrying unexpected mobile data waste. On the other hand, users still can allow restricted apps to connect to 3G/4G by one easy tap until the operating screen turn off. 12:30 12:30 Chrome Restricted to consume mobile data APPROVE UNTIL SCREEN OFF 12:30 WhatsApp keeps on line with green light One tap to approve restricted app for connecting to the internet The light turns to green until screen off An Android app can manage sneaky data usage 5
  7. 7. Furthermore GoTap calculates the frequency of attempt to connect internet from restricted apps. This function tells the users which apps waste mobile data most. What makes the app even better is that the APK size is only 910KB, a very compatible size for the majority of low performance Android phones in India. 12:30 SHAREit Tinder Online Chatting Video Stream Player Approved Apps allowed to use mobile data Restricted Apps managed to use mobile data Whatsapp 168Draining attempts blocked Top 3 drainers Snapchat The frequency of attempt to connect internet from restricted apps will be calculated 910KB Only An Android app can manage sneaky data usage 6
  8. 8. Try it now GoTap! is available on GooglePlay An Android app can manage sneaky data usage

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