proposal

1. 1
Centre Name and Number:
York College 48357
Student Name and Unique Learner Number:
Faith Diane Fomekong Djodjo 7446926596
Project proposal title and date:
Promotional campaign for a musical artist 12/01/2021
Main area of activity:
Video - print
Rationale:
My research interest has ever been in the area of music as means of enhancing comfort and
wellbeing. My growing interest in Marketing influenced the choice of my project topic as I believe that
this project will be a perfect opportunity to have an experience in this field. Therefore, the primary
aim of my work is to create a product that will inspire and draw the attention of my target audience,
leading to purchase of the promoted product.
During the next few months, I will be exploring different Marketing and Advertising methods. I will
also cover some research methods such as: Audience research, Existing product research and
Production Research, enabling the development and realisation of my final design.
Project Concept:
For my project I will be creating a promotional campaign for a music artist’s new album.
I will make it seem as if my artist will be dropping a new album by producing an album teaser being
between 1min to 2min long and two posters; one for an advertising Billboard and another one will be
a promotional poster which will be advertised on social media.
As the musical artist will be a twelve-year-old female (my sister), the target audience will mainly
comprise of kids/teenagers aged 10-14. The selection of the most suitable platform for
kids/teenagers will be based on the results of a survey carried out with children within that age
group.
Besides audience research, I will be looking into the modern music style, specifically the genre pop
and R&B as this is what I will be going for and what my target audience will be mainly into.
This project will also require a lot of topic research as this is my first promotional campaign project. I
will be looking at different marketing tools as well as music branding and music marketing.
I will also be exploring production research to study the structure of the Album teaser and above-
mentioned posters, the different editing software’s and the various elements that will improve the
quality of my project. In addition, I will study the appropriate colour schemes to be applied mainly on
the promotional poster. Furthermore, I will also be thinking about allocating my budget.
How will the project be evaluated and reviewed:
After every task I will reflect on my work. This will help me evaluate myself and address potential
areas of improvement.

2. 2
Bibliography:
1. Daggers,L., 2021. 10 StepsFor A Successful MusicPromotionCampaign – AMW. [online]
AMW. Available at:<https://www.amworldgroup.com/blog/10-steps-for-a-successful-
music-promotion-campaign>[Accessed12January 2021].
2. Fomekong, Faith. (2019) Target Audience Research Survey (conducted on 13 January
2021)
3. Freeman,M.,2014. The Photographer'sEye: GraphicGuide. [online] Google Books.
[Accessed12 January2021].
4. Instagram.2021. Jora Frantzis. [Accessed12January 2021].
5. Interviewees, 12-year-old girls. (2019) Target Audience Interviews (conducted on 13
January 2021)
6. Gaille,B.,2021. 10 Pros and Consof BillboardAdvertising.[online] BrandonGaille.com.
Available at:<https://brandongaille.com/10-pros-and-cons-of-billboard-advertising/>
[Accessed5February2021].
7. Google Scholar.2021. Google Scholar.[online]Available at:<https://scholar.google.com/>
[Accessed6February2021].
8. Pinterest.2021. Pinterest.[online] Availableat:<https://www.pinterest.co.uk/>
[Accessed12 January2021]
9. Team,M., 2021. Promotional CampaignDefinition| MarketingDictionary | MBA Skool-
Study.Learn.Share..[online] MBA Skool-Study.Learn.Share.Available at:
<https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/11925-
promotional-campaign.html>[Accessed12January2021].
10. YouTube.2021. Gimp Tips and Tricks. [online] Available at:
<https://www.youtube.com/watch?v=bxrDIAtvQfc&t=128s>[Accessed5February2021].
For my final evaluation, I will be comparing my work with an existing product and my last year’s
final print product. I will also request a feedback from my target audience. The self-reflection and
evaluation will enable me to identify my improvements, mistakes and areas for future development.

3. 3
Week Tasks to be Completed: Specific Tasks
1 Writing my proposal.
Look into contextual research.
 Proposal and background research
2 Create a survey at the start of
the week and send to target
audience.
During the rest of the week
focus on topic and audience
research.
 Research- primary and secondary
3 Complete product and
production research
 Research- primary and secondary
4 look into problem solving then
start experiments
 Experiments
5 Continue with experiments  Experiments
6 Production planning: plan out
the layout and content of your
promotional poster and
billboard.
 Planning-Promotional poster and billboard
7 Plan out the content of your
video by creating a shot list and
writing down different potential
ideas.
 Planning-Video
8 Start by taking all the necessary
pictures for the promotional
poster and billboard then go out
and start shooting.
 Production-Shooting
9 Continue shooting and start
editing the first few shots in
college while editing the
promotional poster at home
 Production-Editing
10 Finish shooting and continue
editing the Album trailer and
slowly finish off the promotional
poster
 Production-editing
11 Finish editing the promotional
poster and start editing the
billboard
 Production
12 finish editing the billboard  Production- billboard
13 Look at your work and see what
could be improved.
 Production
14 look at the proposal, contextual
research and problem solving
 Evaluation
15 Evaluate all my work
Compare my work to an existing
product and start receiving peer
or general feedback.
 Evaluation
16 Look at different social
platforms, create a social media
page and put my work out on
the internet for it to be reviewed
 Presentation
17 Moderation 
18 Show Preparation 
19 Show 