2. MAIN SOCIAL MEDIA CHANNELSm
FACEBOOK01
02
03
04
05
TWITTER
INSTAGRAM
LINKEDIN
PINTREST
06 SNAPCHAT
3. SOCIAL MEDIA PENETRATION GLOBALLY
59 %
11%
37 %
48%
40%
45%
48%
50%
26%
45%
11%
6%
NORTH
AMERICA
SOUTH
AMERICA
EAST
ASIA
CENTRAL
AMERICA
WEST
EUROPE
EAST
EUROPE
SOUTHEAST
ASIA
AUSTRALIA
5. 1.Real- Time Engagement:
Social media thrives on real-time engagement, but
each year the window for response becomes
smaller and smaller.
6.
7.
8. 2. Live-Streaming Videos:
Live streaming video is considered to be the next big
thing in social media marketing thanks to apps like
Periscope and Meerkat, which took the Internet by
storm in 2015.
9.
10. 3. Social Commerce:
The more engaged your customers are, the better
your sales. Over the last couple of years, we’ve
seen social media play a crucial role in this area
11.
12. 4. SEO
Content is still king. The mediums might be
changing—in 2015 we saw a massive shift from
text to media—but the competition for visibility
has never been stronger
13.
14.
15. 5. Mobile First
Content is still king. The mediums might be
changing—in 2015 we saw a massive shift from
text to media—but the competition for visibility
has never been stronger
16.
17.
18.
19. 6. Data-Driven Decisions
Data is already a big part of how you measure social media
success, but it’ll play an even bigger role in your 2016
strategy. This data can help you personalize your message
and focus on building stronger loyalty and long-term
engagement—rather than short-term acquisitions and
individual sales.
20.
21.
22. For more Digital Gyaan:
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http://ittisa.com
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