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How to leverage digital currency for
user acquisition, retention &
monetization challenges
Ariel Shahar & Shay Ziv | Kin
Conceived in 2008, Bitcoin was the
first ever cryptocurrency and still the
most used one
What is the problem we are solving?
We are changing how value is distributed
online and making it fair.
User acquisition
Y...
User acquisition
+40
application
+30
M
Users
Apps using Kin
benefit from
free user traffic
within the
ecosystem
The ecosys...
Retention
Kin has value, therefore it
enhances any user experience
when it is integrated in the app
Monetization
The more you engage users
with Kin in your app, the higher
reward you earn through KRE
(Kin Reward Engine)
$6...
Case Study
Let’s Talk
about
Nearby
Nearby is a popular app for meeting new
people, with over 5 million downloads on
Google Play, and ...
The Product and
Business Challenges
Engagement &
Retention
Monetization
Continuous struggle to
keep users active and
engag...
Nearby used Kin to incentivize in-app
user behaviour to increase engagement
by giving users the opportunity to
earn Kin fo...
The
Results
Increased engagement and
additional source of revenue
P2P Appreciation
Experience
The adoption of the new appreciation
experience by the users was immediate
and increased drama...
New Revenue Stream
Nearby is awarded with more than $20K
worth of Kin for creating engaging
experiences for their users to...
“Kin quickly became a meaningful source of
additional revenue for us. Best of all, unlike
other sources of revenue, such a...
Want to know more?
Thank you
Come visit our booth
(or our website)
KIN.ORG
Leveraging digital currency to overcome acquisition, rentention and monetization challenges - Kin
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Leveraging digital currency to overcome acquisition, rentention and monetization challenges - Kin

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As presented in the Israel Mobile Summit 2019
http://www.israelmobilesummit.com

Veröffentlicht in: Technologie
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Leveraging digital currency to overcome acquisition, rentention and monetization challenges - Kin

  1. 1. How to leverage digital currency for user acquisition, retention & monetization challenges Ariel Shahar & Shay Ziv | Kin
  2. 2. Conceived in 2008, Bitcoin was the first ever cryptocurrency and still the most used one
  3. 3. What is the problem we are solving? We are changing how value is distributed online and making it fair. User acquisition Your app is one amongst many, thus cost per user is higher than ever. Retention Without returning active users, high download rates mean nothing. Monetization The threshold to advertising cash-out grew to the “billion” users mark.
  4. 4. User acquisition +40 application +30 M Users Apps using Kin benefit from free user traffic within the ecosystem The ecosystem effect allows KIN users to enjoy the network effect, using KIN not only within the app, but also across apps
  5. 5. Retention Kin has value, therefore it enhances any user experience when it is integrated in the app
  6. 6. Monetization The more you engage users with Kin in your app, the higher reward you earn through KRE (Kin Reward Engine) $60K During May, 2019 Awesome Experience KRE Generated Revenue Better User Engagement & Retention Increased Usage
  7. 7. Case Study
  8. 8. Let’s Talk about Nearby Nearby is a popular app for meeting new people, with over 5 million downloads on Google Play, and more than 50 billion messages sent on the platform, to date.
  9. 9. The Product and Business Challenges Engagement & Retention Monetization Continuous struggle to keep users active and engaged with each other Insufficient ad based monetization solution
  10. 10. Nearby used Kin to incentivize in-app user behaviour to increase engagement by giving users the opportunity to earn Kin for messaging a new user and spend Kin by appreciating their peers for great content. The Strategy
  11. 11. The Results Increased engagement and additional source of revenue
  12. 12. P2P Appreciation Experience The adoption of the new appreciation experience by the users was immediate and increased dramatically the number of P2P transactions.. 8% increase in engagement
  13. 13. New Revenue Stream Nearby is awarded with more than $20K worth of Kin for creating engaging experiences for their users to earn and spend Kin. P2P Experience Kin Generated Revenue Increased User Engagement & Retention Increased Usage The Kin Reward Engine Mechanism * Kin Price: 0.00005 (last 30 days) March April 238,856,049 KIN 233,901,697 KIN $ 11,942 $ 11,695
  14. 14. “Kin quickly became a meaningful source of additional revenue for us. Best of all, unlike other sources of revenue, such as advertising, our users actually enjoy the new experiences we’ve built using Kin and they have resulted in greater engagement with our app.” Brian Hamachek, CEO at Nearby
  15. 15. Want to know more? Thank you Come visit our booth (or our website) KIN.ORG

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