Because you know that there is something beyond the social-networks. Because we are on the gates to a new marketing world and the way we used to communicate one each other has changed, has evolved into what we know today as Social Media. Because traditional advertising methods are no longer valid as they were before. Because we live in a overly communicated world, and we need to innovate and be remarkable and yes,you guessed, with Social Media, we can do it! Basically, because we are going to move from thinking to doing. You will learn how to draw and integrate some powerful Social Media concepts ( from social media business strategy to social media personal branding, to name a few…) Social Media is a topic in which everybody has an opinion or let’s say, something to say, but scarcely does any body put a solution on the table. Well, I will not tell you how to make a million $, but I will tell you how to use Social Media to keep on track and don’t lose insight. To those who want to start moving their marketing into alignment with this new world. Go Social with us and discover what it truly means. Let’s speak the language of the people, let’s speak Social Media

1. GO SOCIAL
Step Into a New World of
Opportunities!

2. What the f*** are we going to talk
about?

3. #gosocial
@Israel_Garcia @Beamena @circulorojo

4. Let’s Go Social!

5. What the Hell is
Social Media?
Good enough has stopped being good
enough a while ago, now we have the
opportunity to be great, why don’t we
take it?

6. Social
Media
is…(Let me Google it...)

7. Noise is dead!

8. There’s a 2 way-street…

9. Their voice is what
matters!

10. LISTENING (truly)

11. Content is…

12. Sharing and giving
Feedback!

13. At the end…

14. So… Relevant
Content
Community
2 way-street
“Permission
“Be Social”
Marketing”
Engagement Feedback
Tools,
channels and “Them”
platforms
People’s
language

15. OK! But…

16. Who are we?

18. We are…
“We don’t know who we are,
until we see what we can do”
- Martha Grimes

19. We are…
“Heretics are the new leaders.
The ones who challenge the
status quo, who get out in
front of their tribes, who
create movements”
- Seth Godin

20. We are…
“The question isn’t, who is going to
let you, but who is going to stop
you”
- Ayn Rand

21. We are…
“Do whatever it takes”
- Richard Branson

22. We are…

23. We are…
“Passion is the single most important
competitive advantage an
organization can have”
- Richard Branson

24. We are…
“Dream is daring to look forward the
dreams we long”
- Paulo Coelho

25. Above all…
Do you believe in what you do? Every day? It
turns that belief happens to be a brilliant
strategy”
- Seth Godin

26. Remember…
“We should’t use the word –
opportunity - There’s no an
opportunity, it’s an obligation”
- Flynn Berry

27. We are…
“Internet it’s just a tool, an easy way
to enable some tactics. The real
power of Communities, has nothing
to do with the Internet and
everything to do with people”
- Seth Godin

28. The adventure
starts here!!

29. Why SM in your company?

30. Resonance
Atunement

31. Evangelize
The World!

32. Build Loyalty!

33. One like them

34. Now, we can!

35. You’ll find them!

36. You’ll be trendy (Again)

37. Spread the
message!

38. I’m crazy about you!

39. Get More…

41. …and of Course!!

42. More for less…

43. It works!!!

44. Are You Sure?

45. …and is hot!!!

47. HOW TO
DEVELOP AND
IMPLEMENT A
SOCIAL MEDIA
STRATEGY

48. But first…

49. TEAM UP!

50. Everybody on Board!

51. Not overnight success

52. Find it!

53. Think

54. Social Media means…

55. We’re ready!

56. How does it change?

57. Not Everyone!

60. Social Media
Workflow

61. Social Media
for personal
BRANDING

62. Be authentic!

63. Stick with it!

64. SHARE!

65. It’s Not About you, nor
about me, neither
about us…

66. Be friendly!

67. Start local…

68. Practice…

69. Realign yourself

70. You are the same!

71. Never quit!...Really??

72. Best Marketing ever!!!

73. …Is everything!

74. NO…

76. You’d better take a
seat…

77. Focus on…

79. Coolhunter
Trendsetter

80. Be Careful…

81. If it’s not public why do
you publish it?

82. Keep It CONSISTENT!

83. YOU are!!!

84. ALWAYS

85. Remember…

86. It’s Serious!

88. Don’t be afraid of Being
Human!

90. GIVE!

91. Take care of
YOURSELF!

93. What you Do + how you
do it = REPUTATION

94. You Are NOT

95. Meet them!!

96. Guess…

97. 3, 2,
1,…Expectations!
!!

104. Hang Out!

105. Be a…

106. SCREW IT,
Let’s DO It!!!

107. Manage Your SM time!

108. 2/4 Reading
Listening!

109. ¼ Comenting

110. ¼ Creating

111. He’s your best friend!

112. Create interest!

113. Identify them!!

114. To the TEAM!

115. What they
want?

116. Cheer UP!

117. Reward them!

119. You can choose!
Can you?

120. Learn to say…

121. CONNECT!

122. Network

123. Breakeven
point

124. Be ready for
everything!

125. Always IN…

128. Use it!

129. Attitude!

130. Use your Social
Media kit!!

131. And here it
comes Twitter…

133. What not to…
DO!!

134. Don’t just be
because it’s
cool…

135. Have a plan!

136. Don’t fight
alone…

137. United WE
stand!

138. Don’t be an
expert…

139. It’s OK to be a
learner!!

140. Assume
nothing...

141. Question
everything!!

142. Don’t copy…

143. Build your
path!!

144. Don’t use your
glasses…

145. Use “theirs”!!

146. Don’t believe
it’s only about
your
business…

147. It’s also about
Community!!

148. Don’t worry
about
competition…

149. Worry about
your public!!

150. Don’t think
Community
and Social
Media are the
same…

151. Because it’s
NOT!!

152. Don’t be a
robot…

153. Think your
way!!

154. Don’t think it’s
too late…

155. The show
starts NOW!!

156. Don’t give a f***
about what I’m
saying…

157. It’s TRUE!!

158. SM
Myths

159. Should you?

160. You Gotta
Work!

162. Not always!

163. Looking for
promotion?

164. Less talk
and more
Action!!

165. Why?

166. What’s new?
Health Innovation
Tech Tourism
Trends Education
Music Gastronomy
Sports Envirnoment
La Dipu
Culture en la Well-fare
Red

167. How it Works?

168. The strategy

169. The outcome
Facebook: 1.250
positive comments –
6.700 “I like”
Twitter: 760 RT –
810 @
Tuenti: 5.000 views –
Account full
Youtube: 250
Subscriptions – 2.100
views
Flickr: 180 Taggings

170. Our
Community
Facebook
Twitter
Tuenti + 8.000 “partners”
Blog
Flickr
Youtube

171. Beyond
Check-In

172. Is buzzing!!!

173. More than…
3 million
users!!

174. How is changing the
game?

175. New currency
Making Social a game
Redefining regular
Pioneering connections
Focus on learning

176. Some are playing
already!

177. Future is

178. Social Media
isn’t a trend,
it’s a FACT!

180. Let’s speak
the language
of the
PEOPLE!

181. http://twitter.com/Israel_Garcia
http://es.linkedin.com/in/isragarcia/en
http://israelgarcia.wordpress.com
http://isragarcia.posterous.com
http://youtube.com/user/chocobo23
http://israelgr.wordpress.com
http://delicious.com/Isragr
http://www.stumbleupon.com/stumbler
Social Media /isragarcia
Human Business
Community Connector
“My job isn’t making waves, but riding them!”

182. FollowFridayLive!
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