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Social Media and Cyberbullying

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Social Media & Cyber Bullying
September 2013
Andy Cronin & Simon Small
Visual Jazz Isobar

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Create
Collaborate
Converse
Connect
Social media lets people…

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Video and image sharing
i.e. YouTube, Instagram
Messaging
i.e. Snapchat, What’s
App, Blendr, SMS
Crowd collaboration
i.e. ...

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Social Media and Cyberbullying

  1. 1. Social Media & Cyber Bullying September 2013 Andy Cronin & Simon Small Visual Jazz Isobar
  2. 2. Create Collaborate Converse Connect Social media lets people…
  3. 3. Video and image sharing i.e. YouTube, Instagram Messaging i.e. Snapchat, What’s App, Blendr, SMS Crowd collaboration i.e. Wikipedia Boards/forums i.e. 4chan, whirlpool Networking i.e. Facebook Review sites i.e. Yelp, Yellow Pages Types of social networks
  4. 4. Belong to a social network 13.8M Used video to make a decision 12.5M Posted a review online 8.1 M Connected with a brand 9.7M Uploaded a photo 14.3M Read a blog 11.1M Read product review/discussion 14.6 M “Liked” a brand 11.8 M Read a Wiki 7.6 M
  5. 5. We’re social… On average, Australians have 217 friends/followers on social media
  6. 6. 7 The distinction between online and offline is blurring and we’re inhabiting both We’re Multi-channel
  7. 7. Source: Time Magazine, Forbes Facebook 59 million Fans Twitter 40 million Followers YouTube Over a billion video views Lady Gaga’s Influence
  8. 8. Facebook a.k.a The Internet The beating heart of the internet tightens it’s control
  9. 9. Always on, always social Increased smartphone ownership is driving social media
  10. 10. Social search, search social Information discovery and the art of being found gets social
  11. 11. Cyber Bullying
  12. 12. What is Cyber Bullying?
  13. 13. Abusive texts and emails Excluding others online Hurtful messages, images or videos Nasty online gossip and chat Imitating others online to set them up What is Cyber Bullying?
  14. 14. 1 in 3 young people have experienced cyber threats online. About 1 in 5 teens have posted or sent sexually suggestive or nude pictures of themselves to others. 1 in 4 young people have been bullied through their mobile phones. Fewer than 1 in 5 cyber bullying incidents are reported to law enforcement. Over half of young people do not tell their parents when cyber bullying occurs. 2 in 3 teens who have witnessed online cruelty have also witnessed others joining. Stats – Who & How
  15. 15. Why do teens CyberBully? • To show off to friends (11%) • To be mean (14%) • To embarrass them (21%) • For fun or entertainment (28%) • They deserved it (58%) • To get back at someone (58%) • Something else (16%)
  16. 16. What about your children? Over half of adolescents and teens have been bullied online, and about the same number have engaged in it.
  17. 17. Traditional vs. Cyber Bullying Anytime Anywhere Anonymously
  18. 18. Preventing Cyber Bullying Limit your friend list— don’t 'friend' random people Don’t share personal details Don’t share your password and set your profile to private Be careful who you trust— a person can pretend to be someone they are not Would you want others to see what you upload? Think before you post, chat, upload or download
  19. 19. The Warning Signs Becomes sad, angry, or distressed during or after using the Internet or cell phone Withdraws from family, friends, and activities they previously enjoyed Appears anxious when receiving a text, IM, or email Suffers an unexplained drop in grades Avoids discussions or is secretive about computer or cell phone activities Refuses to go to school or to specific classes, or avoids group activities
  20. 20. Social Media Differences Facebook People are themselves Generally within friendship circles Twitter / YouTube Generally anonymous Can be complete strangers SnapChat / ChatRooms / Blendr Can arguably be considered largely an adult content platform if talking outside friends circles
  21. 21. Dealing with Cyber Bullying Talk to someone you trust straight away Report the abuse to the service and get others to as well Don’t retaliate or respond—they might use it against you Collect the evidence Block the bully and change your privacy settings Remember you didn’t ask for this
  22. 22. Case Study 1
  23. 23. http://www.youtube.com/watch?v=Xk5X1dTpVc8
  24. 24. Case Study 2
  25. 25. http://www.youtube.com/watch?v=fJq9-Dkiu8M
  26. 26. More Information StaySmartOnline.gov.au CyberSmart.gov.au ScamWatch.gov.au Helpguide.org wikiHow.com
  27. 27. Remember… 1. Social, mobile and digital are ubiquitous 2. Always on, always connected 3. Look out for the warning signs of bullying
  28. 28. WWW.VISUALJAZZ.COM.AU Thanks

Hinweis der Redaktion

  • Stats on who is being bullied and how
  • Stats on who is being bullied and how
  • DefinitionsAuthorsCreators of Content like blogs, websites CommentatorsComments on blogs and content, discuss issues on groups/forumsConnectorsSharers of content, users of social networksSpectatorsWatchers of online TV/Streamers of videos watchers of user created video, blog readersInactivesDo none of the above
  • Facebook average friends- 190
  • Facebook is not the next googleFacebook generally has a lower clickthrough rate (CTR) for advertisements than most major Web sites. According to BusinessWeek.com, banner advertisements on Facebook have generally received one-fifth the number of clicks compared to those on the Web as a whole,[33]although specific comparisons can reveal a much larger disparity. For example, while Google users click on the first advertisement for search results an average of 8% of the time (80,000 clicks for every one million searches),[34] Facebook's users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).[35]Facebook's low CTR is because Facebook users are more technologically savvy and therefore use ad blockingsoftware to hide advertisements, users are younger and therefore better at ignoring advertising messages, users spend their time communicating with friends and therefore have their attention diverted away from advertisements.[37]On pages for brands and products, however, some companies have reported CTR as high as 6.49% for Wall posts.[38] A study found that, for video advertisements on Facebook, over 40% of users who viewed the videos viewed the entire video, while the industry average was 25% for in-banner video ads.[39]Facebook is the next facebook11.38 go on fb a monthGoogle has 13.73. We almost fb as much as we search.Maturing-IPO900 million- more than ½ use on mobile
  • Social Local Mobile64% of Australians own smartphone54% social networked on their mobileFacebookYouTubeWikipediaTwitterWhat devicesiPhone-40%Android-32%Symbian-4%RIM- 4%Windows Phone-4%Other- 16%Source: Nielsen Australian Online Landscape Review Feb 2012WHAT we do will be- social, local and mobile
  • “Your annual bonus will be directly tied to the success or failure of Google’s social strategy” Larry Page, Google CEO, 2011This trend has been largely driven by Google, whose determination to integrate social into all of their properties, particularly search, is consistently having SEO implications with the most controversial being their use of ‘+1’ as a ranking metric. Facebook search- now you recommending to friendIn 2012, the methods in which content and information is discovered online will be driven primarily via social. Referral traffic from social networks, inclusive of niche discovery engines such as StumbleUpon, is becoming increasingly important. With relevance a key trait in delivering accurate search results, data from social networks is increasingly being utilised to deliver relevance on a personalised level. Need to add in about Facebook as a search engine Brands will need to start approaching SEO from a social network perspective and the lack of social presence might negatively affect a brands ranking.Google will continue to push ‘+1’ down our throats, forcing both support by brands and uptake of ‘Google +’ pages and search results will become dependent on ‘what your friends like’ to provide more relevant data.
  • Definition of what cyber bullying is
  • Difference in YouTube bullies vs. Facebook bullies vee Twitter bullies etc…
  • Stats on who is being bullied and how
  • Who and how it affects kids, teenagers, young adults, etc…
  • A one liner about the size of bullying, which in turns mean some kids of parents in the room could be the ones cyber bullying, even if just minor.
  • Difference between cyber bullying vs. traditional bullying
  • .....Shows changes in mood, behavior, sleep, appetite, or shows signs of depression or anxiety.
  • Difference in YouTube bullies vs. Facebook bullies vee Twitter bullies etc…
  • How to deal with cyber bullying – reactive (not proactive)
  • Cast studies and examples
  • Cast studies and examples
  • Cast studies and examples
  • Cast studies and examples
  • For more info.
  • Final summary and reminder – key take outs.

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