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Social Media Cyber Bullying & Australia

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Social Media & Cyber Bullying
September 2013
Andy Cronin & Simon Small

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Create
Collaborate
Converse
Connect
Social media lets people…

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Video and image sharing
i.e. YouTube, Instagram
Messaging
i.e. Snapchat, What’s App,
Blendr, SMS
Crowd collaboration
i.e. ...

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Social Media Cyber Bullying & Australia

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Cyber Bullying amongst children, teens and young adolescents is a real problem in Australia:
-1 in 3 Aussie teenagers & young adolescents have experienced cyber bullying online
-1 in 5 Aussie teens have posted or sent sexually suggestive or nude pictures of themselves to others.

This slideshare (prepared by Visual Jazz Isobar's Executive Planning Director 'Simon Small' and Lead Community Manager 'Andy Cronin') examines:
-the current social media landscape and trends in Australia
-what is cyberbullying?
-what causes cyberbullying?
-the warning signs of cyberbullying
-how to deal with and prevent cyberbullying
-where to go for more information & help

Cyber Bullying amongst children, teens and young adolescents is a real problem in Australia:
-1 in 3 Aussie teenagers & young adolescents have experienced cyber bullying online
-1 in 5 Aussie teens have posted or sent sexually suggestive or nude pictures of themselves to others.

This slideshare (prepared by Visual Jazz Isobar's Executive Planning Director 'Simon Small' and Lead Community Manager 'Andy Cronin') examines:
-the current social media landscape and trends in Australia
-what is cyberbullying?
-what causes cyberbullying?
-the warning signs of cyberbullying
-how to deal with and prevent cyberbullying
-where to go for more information & help

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Social Media Cyber Bullying & Australia

  1. 1. Social Media & Cyber Bullying September 2013 Andy Cronin & Simon Small
  2. 2. Create Collaborate Converse Connect Social media lets people…
  3. 3. Video and image sharing i.e. YouTube, Instagram Messaging i.e. Snapchat, What’s App, Blendr, SMS Crowd collaboration i.e. Wikipedia Boards/forums i.e. 4chan, whirlpool Networking i.e. Facebook Review sites i.e. Yelp, Yellow Pages Types of social networks
  4. 4. Belong to a social network 13.8M Used video to make a decision 12.5M Posted a review online 8.1 M Connected with a brand 9.7M Uploaded a photo 14.3M Read a blog 11.1M Read product review/discussion 14.6 M “Liked” a brand 11.8 M Read a Wiki 7.6 M
  5. 5. We’re social… On average, Australians have 217 friends/followers on social media
  6. 6. 7 The distinction between online and offline is blurring and we’re inhabiting both We’re Multi-channel
  7. 7. Source: Time Magazine, Forbes Facebook 59 million Fans Twitter 40 million Followers YouTube Over a billion video views Lady Gaga’s Influence
  8. 8. Facebook a.k.a The Internet The beating heart of the internet tightens it’s control
  9. 9. Always on, always social Increased smartphone ownership is driving social media
  10. 10. Social search, search social Information discovery and the art of being found gets social
  11. 11. Cyber Bullying
  12. 12. What is Cyber Bullying?
  13. 13. Abusive texts and emails Excluding others online Hurtful messages, images or videos Nasty online gossip and chat Imitating others online to set them up What is Cyber Bullying?
  14. 14. 1 in 3 young people have experienced cyber threats online. About 1 in 5 teens have posted or sent sexually suggestive or nude pictures of themselves to others. 1 in 4 young people have been bullied through their mobile phones. Fewer than 1 in 5 cyber bullying incidents are reported to law enforcement. Over half of young people do not tell their parents when cyber bullying occurs. 2 in 3 teens who have witnessed online cruelty have also witnessed others joining. Stats – Who & How
  15. 15. Why do teens CyberBully? • To show off to friends (11%) • To be mean (14%) • To embarrass them (21%) • For fun or entertainment (28%) • They deserved it (58%) • To get back at someone (58%) • Something else (16%)
  16. 16. What about your children? Over half of adolescents and teens have been bullied online, and about the same number have engaged in it.
  17. 17. Traditional vs. Cyber Bullying Anytime Anywhere Anonymously
  18. 18. Preventing Cyber Bullying Limit your friend list— don’t 'friend' random people Don’t share personal details Don’t share your password and set your profile to private Be careful who you trust— a person can pretend to be someone they are not Would you want others to see what you upload? Think before you post, chat, upload or download
  19. 19. The Warning Signs Becomes sad, angry, or distressed during or after using the Internet or cell phone Withdraws from family, friends, and activities they previously enjoyed Appears anxious when receiving a text, IM, or email Suffers an unexplained drop in grades Avoids discussions or is secretive about computer or cell phone activities Refuses to go to school or to specific classes, or avoids group activities
  20. 20. Social Media Differences Facebook People are themselves Generally within friendship circles Twitter / YouTube Generally anonymous Can be complete strangers SnapChat / ChatRooms / Blendr Can arguably be considered largely an adult content platform if talking outside friends circles
  21. 21. Dealing with Cyber Bullying Talk to someone you trust straight away Report the abuse to the service and get others to as well Don’t retaliate or respond—they might use it against you Collect the evidence Block the bully and change your privacy settings Remember you didn’t ask for this
  22. 22. Case Study 1
  23. 23. http://www.youtube.com/watch?v=Xk5X1dTpVc8
  24. 24. Case Study 2
  25. 25. http://www.youtube.com/watch?v=fJq9-Dkiu8M
  26. 26. More Information StaySmartOnline.gov.au CyberSmart.gov.au ScamWatch.gov.au Helpguide.org wikiHow.com
  27. 27. Remember… 1. Social, mobile and digital are ubiquitous 2. Always on, always connected 3. Look out for the warning signs of bullying
  28. 28. WWW.VISUALJAZZ.COM.AU Thanks

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