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What is going on?




• IE still the most dominant browser in market with 42%
• However, IE has lost 17% share in last 2 y...

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Browser Population




• IE and Firefox being abandoned globally & within Australia
• Globally, Chrome grew almost 600% wi...

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The Death of Internet Explorer?
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VJ Browser Wars

  1. 1. What is going on? • IE still the most dominant browser in market with 42% • However, IE has lost 17% share in last 2 years • Chrome gained 20% in same time period • Chrome expected to become 2nd most popular browser by beginning of 2012 • Australia approximately 8 months behind global benchmarks (Chrome adoption)
  2. 2. Browser Population • IE and Firefox being abandoned globally & within Australia • Globally, Chrome grew almost 600% within 2 years • Chrome & Safari = two browsers growing market share in Australia Source = StatCounter – August 2009 – August 2011
  3. 3. The Death of Internet Explorer? 60 50 40 IE 9.0 30 IE 6.0 20 IE 7.0 10 IE 8.0 0 2009-08 2009-10 2009-12 2010-02 2010-04 2010-06 2010-08 2010-10 2010-12 2011-02 2011-04 2011-06 2011-08 • Globally, IE has lost 17% share over last 2 years • IE8 still the most popular version • IE9 is growing fast – a possible fight back? Source = StatCounter – August 2009 – August 2011
  4. 4. The Global Rise of Chrome… 100% 80% Safari 60% Chrome Firefox 40% IE 20% 0% • Chrome growth from 0 > 20% share in 2 years • Expected to overtake Firefox as 2nd most popular by end of 2011 • IE & Firefox both loosing share to Chrome Worldwide Browser Population – August 2009 > August 2011
  5. 5. Browsers in Australia 100% 80% Safari 60% Chrome Firefox 40% IE 20% 0% • Australian adoption of Chrome is 8 months behind (market share & overtaking Safari) • Safari more prevalent against the global standard Source – StatCounter – Australia ONLY Browsers – August 2009 > August 2011
  6. 6. Browsers By Device % Visits to Sites 81% 14% 4% • Windows dominant player for internet connectivity • Mobile only 4% within Australia but is growing fast • iOS accounts for 80% of connected devices Source – Visual Jazz August 2011
  7. 7. What this mean? • Critical to understand browser breakdown to promote web technologies being adopted globally • Tech reliance on browsers determine potential reach for clients • Continued strength of Chrome should force other browsers to adopt same standards • VJ will exist at forefront of creative design & technology • Ultimately, WIN for digital customer experience

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