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Halal fashion

Islamic Fashion and Design Council (IFDC) Research booklet on Halal Fashion.

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Halal fashion

  1. 1. DUBAI EXPORTS . ,,nl'ug. ::-&__x: l_n_1§. lld1_4.A1.LJbJ_I: c1_luu§n,5:_': l Arl€qdtiU%urImto1%I: Irvl: Dll¢pvlUI-GoIIrvvIunalIx& HALAL SECTOR CAPABILITY REPORTS HALAL FASHION EUROMONITOR fl INTERNATIONAL mm IILAMICFAIHIJN @@OflIKll.
  2. 2. The global halal market is eslimllled to be worth more than US 2,300 billion and the value of lnlal food sector is reaching USS 700 billion amlually The non-food sector is much bigger. and includes ch: -rnicals. hcaltlicarc, ooslnctics. personal care and phurrnaoeuticals. Given llr: growing demand (bolll regionally and globally) for Halal compliance of items even in the non- food sector, Dubai Exports has been working closely with various govcnlmcnlal and non-govcmmcnlal cnlilics like Ermratcs Aulhcnty for Standardisation and Mctrology (ESMA), Dubai Islamic Economy Development Centre (DIEDC), Islamic Fashion Design Council (IFDC), among others to ensure that products Erom the UAE and Dubai are in corrlpliance with both local and irlternaiioml requirements. ESMA, ll Strategic Partner of Dubai Exports Ins also recently confimled that a number ofconrpanies are looking for halal mark and certifimtion for their products and ESMA will provide the opportunity to them in order to emure tint their products are Slmriah-complinrlt and compatible for exports. DIEDC. who we work closely with, is rmndatcd to establish the inliaslrnclun: and ii comprehensive l‘r~anlcwork to oversee the impll. -mcnlalion ofirlitiauvcs llnl help acllicv: the tenets of an enabling Islamic economy The Islamic fashion and design industry is currently fragmented and in need ofstructurc and dcvcloprncrll. IFDC is la world- class fashion and design plalfmm that supports the needs of tho iFash“‘ and eventually iDcz“' indtmry players as well as the conslmlers. IFDC seeks to surpass all standards of showcasing, blsiness practice, and aesthetic excellence through their wsion to provide products and services designed lo help the Islamic fashion and Design induslry develop. Dubai Expons is working closely with both these entities to help them achieve tluir goals. We are thankful to all our above partners as well as Eummunitot lrltermrional fct working closely with is on the launch of our ir1ilr'alive to promote the Halal Design, Beauty and Fashion sectors Ihatwill showcase Dd>ai‘s vision to become the global capital of the Islamic economy. Engr. Saed Al Awadl CEO, Dubai Exports
  3. 3. The Dubai lslamic Economy Development Centre (DIEDC) was established in 20l3 by Dubai Law l3 of 2013 andunder the supervisionot‘ His llighnes Sheikh lvlamdan bin Mohammad bin RashidAl Maktoum, Crown Prince of Dubai, to develop and promote Dubai as the global capital of Islamic economy. The Dubai Islamic Economy Development Centre (DIEDC) is founded on the seven pillars of fimnce. the ‘hnlal‘ industry, tourism. digital infmstmcnxe. an. laiowleclge and Islamic standards‘ The organization is mandated to establish a sound infmstructure and a comprehensive framework to oversee the implernentation of initiatives tlnit help achieve the tenets of an enabling Islamic economy. Through carefully planned strategies and initiatives. DIEDC is committed to engaging with stakeholders to foster a generation of qualified professionals with the required to dnvc growth across the seven constituent pillars. while creating a dynamic and competitive environment that fuels growth within the sector. The UAE in general and Dubai in particular are privileged with a diversified, open. and flexible economy capable of acconimodinting intcmational and regional changes, in adcition to having advancod technical and logistic inl'rasu1.| ctirres, which provide the foundation that qmlifies Dubai to develop the Islamic economy sector along with other vibrant ecomrnic sectors in the UAE Abdulln Mohammed Al Awar CEO Dulnl Islamic Economy Development Cenn-e . ,._. .., . . _,. . -no-u-. --u-an
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  5. 5. The Halal industry around the World Inc been gaining interest from the rising awareness ofoonsurners and is providing commercial oppomrruties for industries to access a significant Muslim market segment. Halal is an Arabic word meanng lawful or permuted and is connected to all aspects of food. travel. cosmetrcs, pharmaceuticals. banking and fashron products. The key clnvers for growth of Halal are the nsmg Mtslim demograplnc. economrc development of Muslim nation; and the increasmg awarcrtcss of Mmlim consumers around the world‘ Market rescamh analysts. Natalia Gurzuwsld and Karen Van Dlcscn liom Eurornonitur lntcmational and the team at Dubai Exports. have teamed up to ptrt together an overview ofthe Halal oppormrritics covering the Beauty and Personal Care, Design and Fashion sectors. Hussein Doughan Country Manager EUROMONI1-OR Eummonltor lntematlonal m1-EgNg11oN‘L
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  7. 7. Bislnilhhlr Ralurnnlr Rnbeem. As-ahmo'Alalkun; At Islamic Fashion and Design Council (IFDC) we appreciate the way Islamic fashion, design (art, nrcltitectme, interiors, etc. ). and lifestyle is artistically developing through societies across the world. This interesting jormtey speaksto the range ot'Muslirns and Islamic design fans we have globally. In fashion, we are seeing a new generation of Mislim fashionistas and stylists combining nmnstream fashion choices within the Islamic guidelines, which takes this to a ditferent level from the traditional way. There is no doubt that Islamic fashion will flmrrish to an exciting scale econornicnlly. yet what makes this so special is the consumers resolve to remain true to their Islamic faith and values. not contproinisirig this at any cost. As for Islamic design. this too is appreciated for its diversity as it can be integrated into arcliitecture. pottery and all an It is differentiated from other art forms by syrnbolizing the transcerirlerit and rndivisible nature of the Creator. deeming this a most special fomi of expression When the Islamic attire is aesthetically appealing it becomes obviois that Muslims are celebrating their corrrrriitment to Allah. After all, Allah is beautiful and He loves beauty! Fashion that is both stylish and appropriate can empower Muslirns across the globe to represent Islam with confidence. This will dramatically have a positive impact on their personal image as well as their public image of being ambassadors of Islam propagating it by simply looking impeccable. As Islamic design expanded and spread throughotit the world it encountered other cultures that positively influenced it to grow. flourish and evolve. Muslim artists were able to iritegrnte and demomtrate the rapid scientific development that flourished during the Islamic expansion by utilizirg the geometric designs to depict the infinite nature of the Creator Fashion too became a form of an and was enriched by incorporating patterns that were used in mosques and homes into embroidery and cloth printing. Islamic design represents vibrant colors that are in celebration of nature. which is it blessing from Allah. The level of beauty we are surrounded by on a daily basis becomes an exqirisrtr: Remembrance. Islariuc fashion and design continues to undergo a renaissance as many Muslim artists have been exposed to Westcm art and style or trained in desigri and want to reclaim and incorporate some oftlietr own nch hentage uito their work. There is a lot of fusion of cast and west and this influences all areas offasluort and design. We welcome you to join its on this exciting joiuriey that celebrates countless blessirigs; we look forward to seeing you at Islamic Fashion and Design Councilt Alla Khan Founder and Chairwoman. IFDC my vmw. lsIamkFastrbnDedgnComu: llorg i
  8. 8. THE (; l.()B, l, l7;SlllU’ l, 'lf)lfS'l’Il’ - According to Eurornonitor lntemational. the total value of the global fashion rmrket registered at US$177? billion in 10l3. - The largest fashion Imrkets globally are USA. Chum, Russia. Japan andGem1any, Billion US 400
  9. 9. T! I I-3 (}l. ()l£. ~l. FASII ION IN l)lJS'l‘l{’ The um»! important categories witlun the global fashion mdusuy m 2013 Global Value Sales Split in 2013 flwomnnwear [Menswear [Footwear jchlldtemwcar
  10. 10. THE GLOBAL FASHION INDUSTRY I The global fasluon indmtry registered three percent In value growth rate and ll IS -zwcted to grow to 2 0% over the forecast period 2014 to ZOIX 10 ll 12 13 14 15 16 17 18 - liuromorutor lmarnational forecasts a slowdown In the global fashlon market over the forecast period 2013 10 Ml 8. To mruntzun profitable. fashmn companies need to target consumers wnrldmde with new and Innm/ alive stmtegles.
  11. 11. THE GLOBAL FASHION INDUSTRY - OPPORTUNITIES Growth opportunltles for the laslllon Industry Ile In: I l)<: v»: lu; xng countn: > Th: popuhmun l> )’1ltl;2. lltS[)U. ‘al! l:. ‘ rncum-:5 are rllutcanstrtg and cxpumlmg product ]tUtllLIll. Y$ arr: cr: utrng a'. ar: n:: s~ for chtléncnt pmalucl Scjilllttlllo 7' Nicltv: Itlark; -ts Cater >pcv: tlicull} In rcgimul or | ‘:. 'llfl]Ulb 'aluz: s_ clutnanrl. -s and trarlnlrum. which ollcn luau: ll slmng Inllllx. "ll‘L' un huyrng LlL‘t‘l$l0ll‘6ll)(lUUIls| lIl1])ll. l111'Jitll2lT1.V. thus ullbnng '. ‘u1'uus U]JpU'll| nlllc5 fur new product LlC’L‘lV| 'J| '[lCllh tn tuchc scgrncnts
  12. 12. TH E t, 'L(lB, L l’~Slll(), ‘ ll'[)L‘S'l‘ll’ - ()l’I’(_)l’. 'I‘L', ‘ lTlI£. ‘ The fastest growing regions wotldwnde are in the developing wodd: The two listen growing regions. Alia-Pacific and Middle East and Alfion. together represem 80% of the Muslims wuldwide Middle East andAfrlca “ Latin America Noflh America 1 20]-O — '. '.0l8 Eastern Europe ‘9 - mu
  13. 13. - There are approximately two billion Mmlims living on planet earth. accounting for 2/8% of tire worldwide population - 80°» of Muslims live in developing countries in the Middle East. Africa andAsi: t-Pruzific. Muslims also form important minurtty groups in countries such as Russia. L‘ltt'nn. lndta and the Untted States. Muslim ‘ other This share of the general population is set to grow as the number of Mmlims is growing, at a pace of l . -1% vs. 0.‘. ’‘' a globally.
  14. 14. AS DOES l’l‘S SHARE ()| *‘ THE GLOBAI. FASHION MARKET TIE: populutmn oflh. -3 5'7 member states ofthe Organization of Islamic Cooperation (OICJ spent $132.9 billion USD on fashion producis in 2013. thereby accounting for -‘.5°a ofthe glotml expenditure in this segment. ' . -’s the gmunng demand for fashion products in OIL‘ counlrics is oulpacmg Ihe global me, the key Muslim colmlrics represented under this umlsrella, are set to accmzm for um: percent nfwnrldwid-: sales In 2018 - Mus‘lin~; . therchy, represent :1 key cmmuner group Wlfll huge growth potcminl witlun the frwlnnn Inarkm glolu-ally 9.1% 8.4% 8.1% 3” 7.996 2013 2014 2015 2016 2017 2013
  15. 15. —-_. Th: maiurity of . ‘luslims wurldwrdu View Islam as‘ . t path to In’: all aspects oflifc and (lt: Stl’c to urfltsrc to Islam. There 15 no defiruuve list of lslitlmc values, however there are common values across Mushm geographtes. such as; honesty. stncerity. respect, kindness. punry. cleanltness. charity. responitbtlrty. transparency. modesty, mod: rat1on_ community. Islamic ht‘: values Impact the Mushm consumer‘; needs’ and d2Sl| 'ES for all products and Se| '“lL‘rZ'S they use daily An lslzuntc. hdltll hmnd provt<l: .-s rs; tssttr.1nc»: for the Xlnalun cumtuttcr that he or she IS mmtuutng . t sat‘-: product wtthtn the pllhllll of lslruntc mines
  16. 16. - Halal is an Arabic word mezmin. g lawful or pemritted In reference to food, ll is the dietary standard. as pre. ~cn'bed In the Qur‘. m The nppnsue nflmlal is | mmnL which means unlawful or prolubited Halal and hnrnm are uruversal terms that apply to all facets oflife. - These terms are: commonly used in relation to food producls. rnear products. cosnreum, personal care products, plmrrrmcemxcals. food mgredaents. and food contact rmtcrials
  17. 17. I*l; 'I‘J; ‘L_BR; l$l) ()I’I’(, )IlTUlVITlES PRESETVI‘ ; (lR()SS . R; l‘GE OF ' Th: most established platform for lnlal products is Food Other categones are not yet properly served with brands that uphold Muslim values‘ - Developing areas for halal products are banking. travel, beauty and personal care and fasluon. * Buty and penonal Care * Fashion In its early Stages Developed iutltstry - Halal fnsluon rs in its very early stages of growth. however. it has amazing porcntnal to develop as a key pomt ol'ditl': :rent1ut1or1 ufbrunds and dcsrgncrs across the globe.
  18. 18. FASHION DOLLARS ARE SPENT SLIGHTLY DIFFERENTLY IN MUSLIM COUNTRIES - ln Oltj‘ wuntncs. lltc sale» spltt is less >l; <:'t: <.l low-arcl. ~ Wutttclbwcal . -cC<: »0nc: on the uthcr lr. m(l. lruvc .1 far smullm sltarc oftlrrcc pcrccnl V: night p<: rc>; :n| globally IOC Countries Value Sales Split Global Value Sales Split in 2013 in 2013 I Womcnlwur I Menswear I Footwear I childrcmwear I Acocssoimcs
  19. 19. THE OPPORTUNITY FOR THE FASHION INDUSTRY Anew opportttnity for the Iiisluurt indtslry is auisutg as Muslim consutncts xlcsirc to bc fti: .luunalul_v up» ttvdute wlule stayuuz true to their lslatnic values. Then: is no longer .1 clash between tiutlt and Etshion - In fact. modem Muslun consuxmtts sec fashion precisely as an e. 13rcsstori of their faith, - This is. supported by the trend anincreased number of Muslim fashion shows taking place in Eumpz. the Middle East and South East Asia.
  20. 20. lliiliil Fiishioii Prmliictinii ': iliu-x [rigi'i. -dicrils‘, maniifiictunng proves; supply chain and liniiriciul scniccs . idlicrc to standards based on lsliirnic viilucs. For cxiiiriplc. Restriction on the use of leather [rom livestock not slaughtered dhabibah; Restriction ofthe use ofsilkj. Fair treatment of all production workers; There is no global authority on halal certification. While some goverrinients have their own certification boards, others do not, Thus, consumers are left to decide and determine according to their own guiding principles llzilzil Fiisliiuii Di-sign 'ailui-s Driven by the lll'l(l€fl)/ Illg Islamic value to preserve rnrxlesiy, The way in which this tmditioii is exercised differs across regions and cultural groups‘. the variation is in the local colour and hentrige. Good quality clotliiiig iis to celebrate the blessing bestowed upon them
  21. 21. ll, l. ;I. l": SIll(), ’ l. .I7Ir). '('l; l’l§ . _VI() 3l)| ~|« ' The halal fashim industry rermins in its early stages of development - Progress in halal fasluhn is driven by local designers and small start-up initiatives that have created a special segment of modest Islamic fashion, such as Shukr in Jordan. Rabia Z in the U. -E and Ilijub in Indonesia. - The first established brand to follow the trend was DKN Y. which Ia unched its Ramadan summer colleciion in July 20 I J1 - However. there as no pure Muslnn clothing brand that IS global - At present, lop Westmn fashim brands have strong presence m many Muslim markets. showing strong opportumues to latmch specxfic halal brands or Imlal clothing lincs - According to E ummonuur International. lh: list below shows lhc curmnl lcadirg fashion bramk In three key Muslim Saudi Arabia & bah‘/ Sh. ’ sh Turkey Lcwam K0-"non pneracto ''‘‘‘'°''‘’‘‘‘‘‘ 1 A R A flata V 2 ‘figs.
  22. 22. INTERNET RETAILING IS THE PRINCIPAL CHANNEL FOR HALAL FAS 110 lntcmci rsiailiniz was the lcailiiig chiiiiriul for liiilul tiishiunuimo 201 4. illlUV'IIl}. ! 1mKliiv. :is to expand lllL'l| ’ gi: ugr. ipliicul iczicli in ii ri: luti'i: ly Iuwui‘ cost Acmrtliri, ~z Io Eiimniumlor Inlcrmtiumli inlcmul mailing currently aucuimts for livi: pcrccnt ofthc total rut-uil >€ll; ‘§. Tlic cliiinricl is Ibrccustcd to much eight percent ofihi: luml rutiiil sales wurldmdi: by 1018 Channel growth “'1” havs ii positive effect on halal fasliiim sales Constant y«oii-y growth till 2018
  23. 23. Large and growirg consumer base globally with currently uriderscrved needs and rising spending power. Changing rnintkets towards uniting Mislim values and modem clothirg design Room for new imtiatives with Halal integnty, from individual designers to startups to new brand concepts from mtiltinntional compames Collaboration between Halal banks and Halal fashion SME’s. Developnient of an industry standard for Halal tiishion to emurc iritegrity of Miulinivalucs. No organized effort in terms of production, rctailirg : tc. , making it tillicult to reach eoonornies of scale. Low av/ arenas ammg consumers as there are no lnlal clothing lines in-store. Limited lnlal financing options for startnps. Diflicult to reach economies of scale as long as halal fasliiori reinaim mche. Concerts regarding safeguarding of Muslim values in production One-size-fits-all approach is clitficult to execute globally". varying interpretations of modesty exist in the Muslim world, thus high need for tailm-ing to tit needs to local culturu.
  24. 24. Lu‘ uI'1uu. tt4~ .0-u | In- wk-Ilnl llnlllir m Htv lint a -1: : )llJi'~ In "I-— >>: l-—H, «1:wutIMm. ‘ ‘I'- nu. hr’ * I V. vu~«r. _ H | rn- av ‘l >‘i>I. .m 5 u . v u f —-. .—i-. an _. —. -_. . . u---u —m --i . 'n hum = -v-. —o. .-pan hnvu l E i| 'ill. 'HlH l ti «mi ">5 . It ‘on ~—- m . . : -x. .- .1-~. ;--. ..— ax ~. .« .4. win mun.
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  44. 44. i:4fl. nld. |.oii. |g¢nd. I.m. |.fi. o DUBAI EXPORTS y| I'lIO-3=-‘-+i—¢I—“l| t|—b-UJ-l' ’ ~; —|= ' I-T S4 Daidlunjinuitdkuuntnuu . n-undi P. O.Box H3336. Dubm. UAE Tel: +97l 4 4455333 Fax +971 4 4455355 Einiiil: iii. t"o@dcdc. goiv www. dcdc. gov. ac

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