1. Social Media Response Chart
Does the post contain any words or phrases that
have the potential to negatively influence Nars’s
brand image?
Is this post from an influencer (5K+Twitter
followers/ leading news sites/ 10K+blog
readers)?
Is the post a
personal opinion?
Mark as yellow flagged and
send the post to the
customer service team
Does the post mention a product fact
or an actual experience that have
the potential to drive negative
perceptions toward Nars?
Mark as a red flagged.
Send the post to the PR
team as well as the legal
department
Mark as yellow
flagged, but no
response. Keep
monitoring the
impact of the
post
Is the post a
personal
opinion?
No response
Does the post
mention a product
fact or an actual
experience that have
the potential to drive
negative perceptions
toward Nars?
Mark as
yellowed
flagged and
send the post to
the customer
service team
Does the post
contain any
wording/ phrase
that shows brand
advocacy?
Is this post from an
influencer (5K+Twitter
followers/ leading news
sites/ 10K+blog readers)?
Mark as green
flagged. Send to the
marketing team for
future outreach
Does this post
have the
potential to
drive
conversation
trends?
Mark as a notable green flagged post,
but no response. Keep monitoring the
trend closely and report the trend to
the marketing team if necessary
Mark as a notable post to share with the
marketing team, but no response.
YES
NO
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
YES
YES
YES
YES