Augmented Reality & Sport + Wearables

AUGMENTED REALITY
& SPORT + WEARABLES
AUGMENTED REALITY BARCELONA - MEETUP-09
2014-June-25
MOBILE WORLD CENTRE
09 ISIDRO NAVARRO
AR & VR - Architect

INTRODUCTION
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
Augmented Reality & SPORT + WEARABLES
By ISIDRO NAVARRO
#ARBCN_SPORT
ÍNDEX
– INTRODUCTION
– RESEARCH
– DEVELOPMENT
– APPLICATIONS
– WEARABLES
– RELATED TECHNOLOGY
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INTRODUCTION
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
GLOBAL MARKETS FOR WEARABLE DEVICES
The market research firm International Data Corporation, the wearable market back
in April. Worldwide shipments of wearable devices are expected to increase three
times to cross 19 million units in 2014. The company had said that the growth will
continue in the next few years at a compound annual rate of 78.4 % and will reach
around 112 million units in 2018.
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WEB

INTRODUCTION
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
Hype Cycle for Emerging Technologies, 2013
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GARTNER WEB© 2013 Gartner, Inc. and/or its Affiliates

RESEARCH
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
Motion Capture + Inertial Sensors
Developed by Takashi Yoshinaga, motion capture system combined with
inertial sensors to explore how to improve athletes in several sports using
Augemnted Reality.
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VIDEO1 VIDEO2

RESEARCH
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
EUROLEAGUE
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WEB VIDEO
Developed by La Salle and Euroleague. "New technologies are providing
sports organizations with new opportunities and new ways to communicate
with the fans," Alex Ferrer Kristjansson, Euroleague Basketball's Brand &
Communication Director

RESEARCH
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
UCAM - MEDIACOACH
Developed by UCAM, LFP and MEDIAPRO, coaches have access to a number
of selected statistics on a game in real time, without losing sight of the game
in no time.
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WEB VIDEO

RESEARCH
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
INDI2 – ENGAGE MOBILE
Rahal Letterman Lanigan Racing worked with Engage Mobile, to capture the
video by having Graham Rahal wear Google Glass inside of his helmet during
a lap of the new road course at the Indianapolis Motor Speedway.
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WEB VIDEO

DEVELOPMENT
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
CrowdOptic
CrowdOptic technology senses where multiple smartphones and wearable
devices are aimed in real time and enables instant, live applications based on
where people are looking, including augmented reality, advertising and
broadcasting. Jon Fisher, CEO, SF
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WEB VIDEO

DEVELOPMENT
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
SportVU Player Tracking - NBA
SportVU software tracks the movements of every player on the court and the
basketball 25 times per second. The data collected provides a plethora of innovative
statistics based around speed, distance, player separation and ball possession. Some
examples include: how fast a player moves, how far he traveled during a game, how
many touches of the ball he had, how many passes he threw, how many rebounding
chances he had and much more.
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WEB

DEVELOPMENT
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
CLEARSKY - CATAPULT
Pinpoint wireless local positioning system.
Not needing satellite reception like GPS-based monitors, ClearSky uses multilateration
with portable satellites, called nodes, inside a stadium. Developed in conjunction with
the Commonwealth Scientific and Industrial Research Organisation (CSIRO).
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WEB VIDEO

APPLICATIONS
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
LYNXFIT for Google Glass
LynxFit, an evolution of fitness software that allows you to subscribe to a collection of
fitness activities, schedule when you want to get active and share your progress.
Noble Ackerson, Cecilia Abadie and Mauro Canziani
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WEB VIDEO

APPLICATIONS
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
McDonald’s GOL!
Download now and use the app's cutting-edge technology to score goals using
unbelievable rebounds, bounces and bends off real and digital objects.
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WEB VIDEO

APPLICATIONS
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
Coke Mini bottles AR
Application for Fan engagement using Augmented Reality Technology,
Social network (Facebook) and smartphones.
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VIDEO

By ISIDRO NAVARRO
WEARABLES
@AR_BCN
#ARBCN_SPORT
SAMSUNG GEAR2
PERSONALIZED FITNESS MANAGER - Samsung Gear 2 Neo provides personalized real-
time information on the progress and results of your workout by deploying the
device’s optical heart rate sensor. Personalized and adaptive next workout
recommendation will help you to exercise according to your individual needs.
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WEB

By ISIDRO NAVARRO
WEARABLES
@AR_BCN
#ARBCN_SPORT
SCREENEYE X - O_SYNCE
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The Screeneye X is a practical training companion. Besides protections against
different weather conditions it offers various opportunities off data recording and
training management, but doesn’t replace a sports watch completely. Advantage: The
good legible display and the choice of two headband sizes.
WEB VIDEO

By ISIDRO NAVARRO
WEARABLES
@AR_BCN
#ARBCN_SPORT
FIRST V1SION
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First V1sion is being developed for use during the top sports fixtures around the
world. It is fully integrated within their competition shirts. First V1sion is a high
definition video system with a pulsometer and an accelerometer.
WEB VIDEO

By ISIDRO NAVARRO
WEARABLES
@AR_BCN
#ARBCN_SPORT
3D Swing Analysis For Tennis - ZEPP
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The Zepp Tennis app also measures important serve metrics like racket speed, ball
speed potential, spin, backswing time and impact time, which offer more scientific
ways to evaluate performance on the court.
WEB VIDEO

By ISIDRO NAVARRO
WEARABLES
@AR_BCN
#ARBCN_SPORT
SKULLY HELMET
Skully provides you with an advanced situational awareness system, showing
navigation and blind spot data, allowing you to stay focused on the most
important part of your ride - the road
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VIDEO WEB

RELATED TECHNOLOGY
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
94Fifty Smart sensor Basketball
GET OBJECTIVE DATA & FEEDBACK TO IMPROVE YOUR GAME
It’s fast – about 100 millisecond speed from action to visual display. The ball measures
any forces applied to it, spin, acceleration and angles.
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VIDEOWEB

RELATED TECHNOLOGY
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
micoach Smart Ball - ADIDAS
Use the Smart Ball app to challenge yourself with set pieces. Aim to kick the ball
within a certain speed, kick around a virtual wall and into the goal or try to replicate
kicks of the pros. Challenge your friends or teammates, then share your results online.
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VIDEO
WEB

RELATED TECHNOLOGY
@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
MVN BIOMECH - XSENS
Full-body and half-body measurement system based on inertial
sensors, biomechanical models and sensor fusion algorithms.
Easy to use, short setup time and instant data output.
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WEB VIDEO

@AR_BCN
By ISIDRO NAVARRO
#ARBCN_SPORT
Isidro Navarro
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@inavarrod

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