1.
1 H E A D L E S S E C O M M E R C E
The headless eCommerce involves the use of eCommerce
platforms that needn’t require a pre-designed storefront. Hence,
this is known as headless eCommerce. The data can be restored
from the backend through an API (Application Program Interface)
and
is distinct from the frontend. Headless eCommerce will provide the
retailers with complete authority over the storefronts that are
placed across varied channels (mobile, social media, desktop, so
on).
2 I N F L U E N C E R M A R K E T I N G
Influencer marketing is one of the beneficial ways to create
awareness about your eCommerce business amid the target audience. The
customers tend to get product suggestions and recommendations from
the influencers. A study reveals that a good majority of online
customers prefer to take the opinion of influencers while making a
purchasing decision. The concept of influencer marketing has made
huge waves on Instagram’s shopping strategy.
3 V I S U A L S E A R C H
The process of visual search is all about using an image to
search for the related or identically framed visual assets. Visual
search will be emerging as a new trend amid the eCommerce
businesses in 2020. Visual search in eCommerce can convert the
followers into buyers through the top-trend social media platforms
such as Instagram. Visual search is considered to be the best
cross-selling tool.
4 M O B I L E S H O P P I N G
With the rise in smartphones, there has been a huge growth in the
number of mobile shopping customers. Studies have revealed that more
than 50% of buyers prefer mobile shopping mode. Shopping through
mobile devices will turn out to be a prominent trend in 2020.
Generally, the eCommerce business firms tend to optimize their apps
for making their website mobile-friendly. It will offer the best
mobile experience for all the customers.
5 U S E O F C H A T B O T S
Chatbots is one of the new and effective ways of communicating with
your customers and this has a wide impact on the eCommerce business
users. Chatbots will turn out to be the biggest eCommerce trend in
2020. Integrating the chatbots will minimize the bounce rate and will
expand the customer-experience.
According to John Muller, a senior webmaster trend analyst at Google,
states that eCommerce will be one of the biggest things to have
happened in 2020 with the latest trends.
by Isabella Dawson
A R T I F I C I A L I N T E L L I G E N C E
A N D M A C H I N E L E A R N I N G
The concept of AI and machine learning has been expanding
consistently every day. It is one of the trending and burning concept
in the field of eCommerce. This will boost the automated and
customized shopping experience, bringing about a huge satisfaction
level among customers. In recent times, the technique of machine
learning has accomplished huge importance.
5 G
This 5th generation in the mobile technology is all set to
create a positive impact on the eCommerce business in 2020. 5G is
believed to change the scenario of present eCommerce business by
bringing more revenue and customers. It will also enable the growing
brands to make the finest use of VR and AR techniques. The feature of
online payment method will be made simplified by going beyond the
present trend of 2-step authentication.
6
7
ECOMMERCE
PREDICTIONS
AND TRENDS
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