Leveraging on Social Media to Boost Your Company's Profile
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Understanding the basics of Social Media and how it can help boost your company's profile.
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Leveraging on Social Media to Boost Your Company's Profile
- 1. LEVERAGING ON SOCIAL MEDIA TO BOOST YOUR COMPANY’S PROFILE
- 2. WHAT is Social Media? WHY use Social Media? HOW to use Social Media?
- 3. WHAT IS SOCIAL MEDIA? Social Media is any kind of medium, usually digital, that promotes interaction among people.
- 4. WHAT ARE THE TYPES OF SOCIAL MEDIA?
- 5. RELATIONSHIP NETWORKS Facebook, Linkedin, Twitter, Google+ MEDIA SHARING YouTube, Flickr, Vimeo, Instagram, Vine, SnapChat ONLINE REVIEWS Yelp DISCUSSION FORUMS Quora, Reddit, CozyCot
- 6. SOCIAL PUBLISHING Linkedin, Tumblr, Wordpress, Blogger, Twitter BOOKMARKING Flipboard, Pinterest, Feedly, StumbleUpon INTEREST-BASED Last.FM, Goodreads e-COMMERCE Etsy, Pinterest
- 8. WHY USE SOCIAL MEDIA?
- 9. COMMON MYTH “Using social media makes my company vulnerable.”
- 10. THE ROADBLOCK “We fail to understand that while going onto social media can make us vulnerable, not embracing it will also limit our company’s presence in this digital age.”
- 11. DID YOU KNOW? • If Facebook were to be a country, it will be the largest nation with over 2 billion citizens • Singapore - 5.47 million, Active Internet Users - 4.45 million. Active Social Media Accounts - 3.60 million • Over 1.4 million Facebook users, and 1.38 million Linkedin Users • Social Media is the source of news
- 12. DO WE REALLY NEED TO BE ON SOCIAL MEDIA?
- 13. “In an increasingly competitive business environment where investors are faced with multiple investment options, effective and timely communication is crucial to an organisation's reputation and valuation.” Harold Woo
- 14. • Content is King - You can become a thought-leader of your industry • Sharing is caring - The more you share about your industry, the more rights you have to promote your brand. • We recommend the 4:1 ERP model. Earn the Right to Promote • Social Media is the vehicle to drive web traffic
- 16. HOW DO WE START?
- 17. Who is your target audience? B2B or B2C Which platform should you be on? LinkedIn? Facebook? Twitter? Do I have relevant content? Writing about your industry
- 18. WHAT CONTENT DO YOU NEED? HOW DO YOU CREATE THEM?
- 19. THERE ARE 4 CATEGORIES OF CONTENT: Informational Provide information about your industry Educational Teach your something about your industry Promotional Talk about your company Inspiration Inspire your community
- 20. CONTENT TYPES - IMAGES
- 21. CONTENT TYPES - ARTICLES
- 22. CONTENT TYPES - VIDEOS
- 23. IDEAL LENGTH OF CONTENT Tweet - 100 characters Facebook post - Less than 40 characters Blog / Article Post - 7 mins, 1600 words Width of paragraph - 40-55 words
- 24. IN SUMMARY Social Media is a platform of sorts that can help reach the masses. Decide the correct target audience Sharing content makes you become a thought leader of your industry
- 25. THANK YOU