1. RESUME SECRETS ONLINE
(561) 600-0398  irma@resumesecretsonline.com  123 Street Name  Sometown, FL 12345
CEO  VICE PRESIDENT—BOARD MEMBER
Growth Catalyst ‖ Turnaround & Revitalizations ‖ Technology Improvement
Visionary, sought-after C-level Executive who leads companies through change
and challenge to profitable growth with a career-long record of promotion and
stakeholder satisfaction. Open to relocation.
Driver of turnarounds, restructuring, acquisition, and growth strategies that
delivered rapid results for public and private technology companies in Australia,
New Zealand, and Asia. Directed up to $450M P&L and up to 300 employees for
underperforming, and in-crisis corporations with sales from $100M to $500M.
Equal blend of business strategist and hands-on operations leader with
expertise working with Board of Directors and executive team to identify, evaluate,
and execute growth strategies to drive unprecedented growth and profitability.
Collaborative leader who builds strong, dedicated teams and instills high-
performance culture companywide. Record of extraordinary results achieved
through technology innovation and team inspiration with experience in offshore
outsourcing to India, Malaysia, China, and Europe.
KEY AREAS OF EXPERTISE
Revenue & Profit Growth
P&L Performance Improvement
Global Contract Negotiations
Developing & Implementing
Strategy
Advising & Collaborating
With C-Suite
Managing Key Business
Relationships
Leading Organizational
Reengineering
Acquisition Integration & Direction
Delivering Shareholder Value
EXECUTIVE LEADERSHIP HIGHLIGHTS INCLUDE:
 Created 300% profit growth plus 12% annual cost reduction through restructuring and cost-reduction strategies,
addressing competition, deploying Sales and Marketing Systems implementation (MySAP), and outsourcing to India,
Malaysia, and China as CEO/MD at Lenovo Australia and New Zealand.
 Handpicked by Chairman as VP & CEO to revitalize struggling operations in the United Kingdom for Lenovo.
Created and drove turnaround strategy in challenging market, delivering a 10% increase in sales; sharpened focus on
lean structure, outsourcing non-core roles to Eastern Europe.
 Achieved aggressive revenue growth goals—from $20M to more than $100—placing region among top corporate
performers over four years through direct on-line strategy, as Director of IBM.com, IBM Australia and New Zealand.
 Honored with numerous awards in recognition of extraordinary success in innovation and excellence in leadership
including Lenovo Global Leadership Team member (2011-2013), IBM Marketing Excellence Award (1999), IBM Asia
Pacific Top Contributor Award (1998), IBM Chairman’s Global Team Award (1997) to name a few.
LEADERSHIP HISTORY & PERFORMANCE
Lenovo Australia & New Zealand | Sydney | 2005—Present
High-profile executive career transforming sales and marketing into a well-respected, value-added business partner to all
core Lenovo products across two countries and multiple market segments including large enterprise businesses in both the
public and private sectors for this global Fortune 500 technology company with more than 26,000 employees, in more than 160
countries, generating 21B in annual revenue.
Drove forward critical strategic expansion and tactical initiatives to clearly identify and optimize the total value of the corporation,
its brand, products and market position. Led turnaround, restructuring, and growth strategies that currently deliver record market
share in competitive market, with outstanding success in attracting, developing and retaining top talent.
CEO-VICE PRESIDENT & MANAGING DIRECTOR, Lenovo Australia and New Zealand (2009-2013)
Brought in to turn around flagging region of New Zealand and Australia; created and drove turnaround strategy for $400M
corporation. Assumed P&L management of $350M with responsibility for 240+ employees based in Australia, New Zealand,
China, and India. Report directly to the Senior Vice President, with 8 direct reports and 140 dotted-line reports.

2. RESUME SECRETS ONLINE Page 2  Phone: (561) 600-0398  irma@resumesecretsonline.com
CEO-VICE PRESIDENT & MANAGING DIRECTOR, Continued…
 Turnaround & Revitalization: Delivered 300% profit increase in 1 year by spearheading people, process, operational,
and financial initiatives that drove the most dramatic turnaround in company’s history—delivering rapid improvements in
revenue, profit, share value, and customer satisfaction in a competitive IT environment.
 Resolved conflicting internal relations, breaking down barriers and encouraging collaborative efforts.
 Added millions to the bottom line by correcting inefficiencies in establishing systems, repeatedly growing sales
despite right-sizing.
 Corporate Direction & Growth: Created and led marketing and sales strategies following five unprofitable quarters,
turning $19M loss into $15M profit and rebuilding core client base. Achieved and maintained $15M in new annual revenue.
 Proficiently managed multimillion-dollar budgets and P&L and prioritized organizational development initiatives.
 Improved marketing ROI through the implementation of CRM software and SAP to guide business strategy,
achieving record market share of 10% in each of the last two quarters in a row.
 Crisis & Change Leadership: Instituted top grading process to better define performance standards and achieve
maximum talent base.
 Created a strong performance culture management system, improving hiring practices and reducing staff turnover
from over 50% to less than 20%
 Coached staff and managers with ongoing reviews and performance plans; reestablished ‘Culture Club’ to drive
high-performance culture and reignited the Corporate Social responsibility initiatives.
 Resolved conflicting internal relations, breaking down barriers and encouraging collaborative efforts.
 Board-Level Influence: Appointed Director and Chairman of Lenovo Australia, New Zealand and Board member of the
Australia and New Zealand Recycling platform (ANZRP).
CEO-VICE PRESIDENT, Lenovo United Kingdom & Ireland (London) (2008-2009)
Promoted to Vice President and Chief Executive Officer on a two-year assignment; brought company into the black
from $2M loss per quarter; drove turnaround and restructuring and sustained 20% growth and 10% market
premium through visionary leadership, hiring top-producing staff and implementing cost and efficiency improvements.
Oversaw and led strategic planning, operations, P&L management, sourcing, business development, and off-shoring non-
core roles to Eastern Europe and relocating offices, while guiding the management of 300 employees with annual revenue
of more than $420M. Challenged to restore employee morale, Lenovo brand image, and market leadership. Reported
directly to EMEA Senior Vice President with 150 dotted-line reports.
 Turnaround & Restructuring: Slashed $5M in infrastructure costs with analysis of nonperforming assets and
vigorous restructuring of financial operations as a key component of corporate turnaround.
 Operational Efficiency: $20M top-line gains over 2 years with strategic performance improvement in direct sales
by creating a centralized telesales centre and a System Integrator and Corporate Reseller organization.
 Profit Creation: Captured 10% market share through implementation of strategic channel market model, realigned
Tier-2 reseller structure, securing strong distributor performance and creating mutually beneficial relationships.
 Operational Excellence: Retained nearly 100% of staff during challenging reorganization and transition of company.
MANAGING DIRECTOR/CEO, Lenovo Australia & New Zealand (Sydney) (2005-2008)
Appointed Managing Director and Chief Executive Officer to drive acquisition integration and business unit
revitalization of IBM’s Personal Computer Division in Australia and New Zealand that produced $300M+ annual sales.
P&L responsibility with 200 employees.
 Sales Growth & Profitability: Double sales of newly established market segment to $20M annually.
 Increased profitability 200%, making it the most profitable region in the world in the last two quarters of 2007.
 Increased brand awareness from 18% to 38% in 12 months.

3. RESUME SECRETS ONLINE Page 3  Phone: (561) 600-0398  irma@resumesecretsonline.com
 M&A & Turnaround Success: Expanded through 2005 corporate acquisition; reorganized failing operations and
steered complex restructuring to position company for growth.
 Introduced Change Management to all management personnel.
 Stabilized fragile workforce while achieving unprecedented growth and greatly improved customer service levels,
maximized capital expenses ROI, and controlled costs
 Resolved conflicting internal relations, breaking down barriers and encouraging collaborative efforts.
 Established ‘Culture Club’ to drive high-performance culture and retain top talent.
 Cost Control: Slashed $4M in costs annually with strategic outsourcing to Malaysia and China.
 Expanded performance and operational inefficiencies by instituting a global communication structure.
 Supplier & Vendor Relationships: Developed strategic partnership with major suppliers to expand product line,
facilitated entry into new markets, and expanded product offerings.
 Board Level Influence: Selected to serve on Board of Directors as Director and Chairman of Lenovo Australia and
New Zealand.
IBM Australia & New Zealand | Sydney | 1998—2005
GENERAL MANAGER/PERSONAL SYSTEMS GROUP (2004-2005)  DIRECTOR/IBM.COM (2000-2003)
DIRECTOR OF MARKETING (1999-2000)  MARKET INTELLIGENCE EXECUTIVE (1999)
DIRECTOR/DISTRIBUTION SECTOR (1998-1999)
Progressive promotion through a series of increasingly responsible strategic planning, business development, marketing and
sales, and operating management positions. Exceeded performance targets for the past 6 years by 120% for this global
Fortune 100 personal technology company with more than 10,000 employees, generating $9B in annual revenue.
Delivered leadership services and solutions for new business infrastructure, system development, outsourcing, and
restoring employee morale while managing distribution operations across Australia and New Zealand. Managed up to 100
team members and offshore sites with 40 indirect reports. Oversaw annual budget of up to $350M.
 International Growth & Profitability: Built operation from $20M to more than $100M by sourcing top talent,
instituting best practice and metrics, stringent controls, and placed client satisfaction among key priorities.
 Increased market share in a declining market, achieving #1 position in commercial notebook market in 2005.
 Spearheaded new market growth; developed strategic plan, gaining executive support to invest in new business
unit, focusing on e-business opportunity in Australian market.
 Designed, staffed, and implemented inbound corporate telemarketing program.
 Operational Efficiency & Cost Control: Boosted productivity 20% by taking reins to elicit performance,
reorganize staff, add disciplined operations procedures, establish new leadership, and reinforce team—all critical
moves to drive revenue and market share.
 Spearheaded 5% reduction in operating expenses through strategic prioritization; outsourced telemarketing to
third-party organization, off-shored manufacturing to China, and administration function to Malaysia.
 Changed Leadership & Awards: Built strong sales culture, implementing incentive programs, to ensure highly
driven sales teams, achieving and exceeding targets while ensuring high morale and employee satisfaction.
 Achieved a record of 12 Hundred Percent Clubs and Asia Pacific Top Contributor Award.
 Appointed to IBM Australia and New Zealand Diversity Council 2001-2003.
EDUCATION
Diploma in Business Administration  UNIVERSITY OF AUCKLAND, New Zealand
Bachelor of Education  UNIVERSITY OF OTAGO, New Zealand
PROFESSIONAL AFFILIATIONS
Board Member, (ANZRP) 2012-2013  Member, 2009  Member, Australian Institute of Company Directors current