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2
3
4
Client: LUISS Enlabs
Location: Stazione Termini / Rome
For the event “The Investor Day for startuppers” at LUISS
Enlabs, one of the biggest European startups accelerator,
I came up with the idea of covering the entire washroom
wall with more than 3,500 post-it.
The big graffiti said: “The place where ideas come from”,
referring both to accelerator and toilet.
environmental design
Investor Day 2013
5
Investors and other guests were invited to discover startups pulling post-it
off the wall. Behind each post-it they found the startups’claims and logos.
6
Client: Grandi Stazioni
Location: Milan / Rome
Christmas national campaign at train stations’ washrooms.
People were involved in looking at themselves in the mirror, taking
pictures and sharing them on Instagram, Facebook and Twitter.
BTL national campaign
Christmas at the Station
7
8
Qurami is a a company who developed a free app that queues up for you
and gives you back the time you waste queuing in everyday life.
They needed to promote themselves through postcards and roll-ups, placed
at Universities and post offices in Rome.
promo materials
Qurami
9
10
Bulsara Advertising is an online and offline communication agency.
His goal is to impress customers with creative ideas based on the trends of the
moment. It also owns unusual adv spaces located inside venues all over Italy.
brand image
Bulsara Adv
11
Corporate and promotional materials.
12
Design of Bulsara Advertising website.
13
14
Client: Angelini
Taco App is an interactive fairy tale for children, viewable on mobile devices.
Taco is a little elephant-doctor who takes care of his friends.
Taco App
visual design
15
Following a script I drew a storyboard of 20 tables, all characters, settings
and animations.
16
I designed the App interface (icon, buttons, splash page) and all collateral printed and digital
promotional materials (cards, box display, web banners).
17
18
Client: ABInBev
Location: Spazio Sirtori / Milan
Leffe customers event in October 2015 was the occasion to present
Leffe 2016 plans for the On Trade and Off Trade sales channel.
An exclusive tasting in which Leffe references were paired with
Italian local products of excellence. A high level showcooking
realised in a picturesque context and in a unique atmosphere.
environmental branding / event materials
Leffe event
19
The entire space was branded with Leffe current visuals and logo.
Bespoke backdrops, signs and materials.
20
21
Client: Martini  Rossi
Location: Terrazza Martini / Expo Milan 2015
Martini celebrated the authentic Italian aperitif at Expo Milano 2015
and the partnership between Martini and Williams, with special events
supported by an OOH and WEB national advertising campaign.
environmental branding / materials
OOH, WEB and BTL Campaign
Martini Expo 2015
22
Terrazza Martini was a setting for music, celebrities and
special events where Martini cocktails were presented by
some of the world’s best bartenders.
23
Web national advertising campaign on main national newspaper and trendsetter websites.
24
Obey To Black Videoclip
Artist: Brian Burgan
Album: Obey to Black
Label: MagmatiQ Records
Storyboard  drawings.
Editing, VFX Operator  Direction by Damiano Daresta.
illustration
Stories of Esther_1st Book
25
26
28

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Portfolio 2017_Irene Fiorentini_LinkedIn

  • 1.
  • 2. 2
  • 3. 3
  • 4. 4 Client: LUISS Enlabs Location: Stazione Termini / Rome For the event “The Investor Day for startuppers” at LUISS Enlabs, one of the biggest European startups accelerator, I came up with the idea of covering the entire washroom wall with more than 3,500 post-it. The big graffiti said: “The place where ideas come from”, referring both to accelerator and toilet. environmental design Investor Day 2013
  • 5. 5 Investors and other guests were invited to discover startups pulling post-it off the wall. Behind each post-it they found the startups’claims and logos.
  • 6. 6 Client: Grandi Stazioni Location: Milan / Rome Christmas national campaign at train stations’ washrooms. People were involved in looking at themselves in the mirror, taking pictures and sharing them on Instagram, Facebook and Twitter. BTL national campaign Christmas at the Station
  • 7. 7
  • 8. 8 Qurami is a a company who developed a free app that queues up for you and gives you back the time you waste queuing in everyday life. They needed to promote themselves through postcards and roll-ups, placed at Universities and post offices in Rome. promo materials Qurami
  • 9. 9
  • 10. 10 Bulsara Advertising is an online and offline communication agency. His goal is to impress customers with creative ideas based on the trends of the moment. It also owns unusual adv spaces located inside venues all over Italy. brand image Bulsara Adv
  • 12. 12 Design of Bulsara Advertising website.
  • 13. 13
  • 14. 14 Client: Angelini Taco App is an interactive fairy tale for children, viewable on mobile devices. Taco is a little elephant-doctor who takes care of his friends. Taco App visual design
  • 15. 15 Following a script I drew a storyboard of 20 tables, all characters, settings and animations.
  • 16. 16 I designed the App interface (icon, buttons, splash page) and all collateral printed and digital promotional materials (cards, box display, web banners).
  • 17. 17
  • 18. 18 Client: ABInBev Location: Spazio Sirtori / Milan Leffe customers event in October 2015 was the occasion to present Leffe 2016 plans for the On Trade and Off Trade sales channel. An exclusive tasting in which Leffe references were paired with Italian local products of excellence. A high level showcooking realised in a picturesque context and in a unique atmosphere. environmental branding / event materials Leffe event
  • 19. 19 The entire space was branded with Leffe current visuals and logo. Bespoke backdrops, signs and materials.
  • 20. 20
  • 21. 21 Client: Martini Rossi Location: Terrazza Martini / Expo Milan 2015 Martini celebrated the authentic Italian aperitif at Expo Milano 2015 and the partnership between Martini and Williams, with special events supported by an OOH and WEB national advertising campaign. environmental branding / materials OOH, WEB and BTL Campaign Martini Expo 2015
  • 22. 22 Terrazza Martini was a setting for music, celebrities and special events where Martini cocktails were presented by some of the world’s best bartenders.
  • 23. 23 Web national advertising campaign on main national newspaper and trendsetter websites.
  • 24. 24 Obey To Black Videoclip Artist: Brian Burgan Album: Obey to Black Label: MagmatiQ Records Storyboard drawings. Editing, VFX Operator Direction by Damiano Daresta. illustration Stories of Esther_1st Book
  • 25. 25
  • 26. 26
  • 27. 28