This document summarizes public opinion research from Ipsos MORI on issues related to care for older people in the UK. Some key findings include: - There is low awareness and preparation among the public around paying for social care services when older. Few have thought about or started financially preparing. - Care for people with dementia is seen as particularly poor by the public. - While the public supports reforming the care and support system, there are divisions around who should receive support and how it should be determined. - Spending on care for the elderly is already seen as one of the top areas that should be protected from budget cuts. - Overall change is coming to the system but public opinion has not

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Ben Page, Chief Executive, Ipsos MORI
ben.page@ipsos.com benatipsosmori
The Big Picture

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Overlooked?
Q Do you agree or disagree that the rights of each of the following groups
tend to be overlooked in Britain today?
68%
62%
57%
43%
42%
40%
34%
31%
30%
28%
20%
20%
People living in the country
(rather than cities)
Pensioners
White people
Ethnic minorities
Children
Non-religious people
Disabled people
Immigrants
The poor
Religious people
Base: 1,018 British adults 18+,
Criminals
% agree
People living in cities (rather
than the country)

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12%
21%
21%
69%
61%
61%
% Agree% Disagree
Q To what extent do you agree or disagree with the
following statements?
Discrimination and old age
Base: All respondents (2,048) aged 15+, 6 to 11 January 2005
Source: Royal United Kingdom Beneficent Association (RUKBA)/Independent Age
I feel that older people’s
interests are high enough up
the political agenda
I feel that public figures
such as celebrities and
politicians promote the
concerns of older people
enough
I am satisfied by the
Government’s treatment
of older people
Net agree
+%
-40
-40
-57

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Where is public opinion on services for older
people?

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Based on your personal experience of the NHS, which two or three of the
following do NHS hospitals most need to improve?
Where the NHS needs to improve?
Base: All (1,010), 13TH – 16TH April 2013
40
39
36
30
27
20
19
18
5
5
Listening to patients/carers about how…
Quality of medical care patients receive
Listening to concerns raised by staff
Responding to patients' personal needs
Safety of patients in their care
Responding to complaints from patients/carers
Monitoring/managing staff performance
Balancing the books/finances
Other
Don’t know

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Q Many people will need to use social care services
when they are older and it is likely that they may have
to contribute towards the cost. Before today, to what
extent had you thought about preparing financially to
pay for social care services you might need when you
older?
Q To what extent are you already preparing financially
to pay for the social care services you might need
when you are older?
Few have thought about, or started, preparing
Source: Ipsos MORI/DH Perceptions of the NHS Tracker
Already using social care
services
% To some extent% To a great extent % Not at all% Hardly at all
6%
30%
19%
44%
1 4%
24%
16%
56%
1
Thought about preparing Already preparing
Base: Adults aged 16+ in England, December 2012 (1004)

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8%
33%
15%
19%
22%
2%
Strongly disagree
Don’t know
Q Please tell me whether you agree or disagree with the following statement.
It is my responsibility to save so that I can pay towards my care when I am older.
…and there is division over who should be responsible
Source: Ipsos MORI/DH Perceptions of the NHS Tracker
Neither agree nor disagree
Strongly agree
Tend to disagree
Tend to agree
Base: Adults aged 16+ in England, December 2012 (1004)

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And
looking
more
closely at
care for
older
people…

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Q How well do you feel that these groups are currently cared for by the NHS in
your local area?
Care for people with dementia is considered poor
Source: Ipsos MORI/DH Perceptions of the NHS Tracker
20%
10%
9%
5%
4%
49%
45%
46%
30%
23%
9%
17%
15%
23%
24%
2%
6%
5%
8%
10%
20%
21%
25%
35%
39%
Very well Quite well Not very well Not well at all Don’t know
Children and families
People over 65
People with long term
illnesses or conditions
People with mental health
conditions
People with dementia
Base: Adults aged 16+ in England, December 2012 (1004)

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Support for reform – but based on what?
Q And please tell me whether you agree or disagree with each of the following
statements?
The care and support system needs to change
0
10
20
30
40
50
60
70
80
90
Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10
%
Agree (74%)
Disagree (9%)
Base: All respondents, around 900 English adults aged 16+ per wave Source: Ipsos MORI/DH

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Everyone should get the same support… or not?
65+
All
% Strongly agree % Tend to agree % Tend to disagree % Strongly disagree
To what extent do you agree or disagree with the following statements:
65+
All
No matter whether they have a
high or low income, everyone
who has worked hard and paid
taxes all their life deserves the
same support from the
government in old age
Source: Ipsos MORI/Age UKBase: 1,253 British adults 18+ including 235 aged 65+, 27th August – 5th September 2010
Retired people with high
incomes who don’t need
financial help should not
receive extra support from
the government such as
winter fuel payments

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% Top mentions
Source: Ipsos MORI
Why the system needs to change…
Q Why do you think the care and support system needs to change?
Base: English adults aged 16+ - all respondents who agree that the care and support system needs to change:
732 respondents in February 2010, 684 respondents in March 2010
Some people can’t afford to pay for services/ residential homes
are too expensive
Unfair way of determining how much people pay
towards services
Lack of support/help for people who need it
Lack of funding
Poor quality of care/poor service
Elderly need more support/care
The population is ageing
Improve access/become more accessible/equal access
I’ve heard about bad experiences
System unfair/people who have saved/hold pensions /having to
sell their homes to get care/ People who haven’t get it for free

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Most money spent on elderly already... And supported
The NHS/health care
Schools
The Police
Defence
Local authority services
Benefit payments
Social services
Care for the elderly
Overseas aid
Q Which TWO or THREE, if any, of the following main areas of public spending do
you think should be protected from any cuts?
None of these
Don’t know
Base: British adults aged 18+ 19-21 June 2009, all who think some services should be protected (773)
Source: Ipsos MORI Public Spending Index
Depends
on the
language
used

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In conclusion - change is coming
•Media and professional furore not reflected in public
opinion
•Low awareness of the issues
•Over-shadowed by the economy as an issue
•Some warning signs – but not yet near any tipping
point
•Constant vigilance
•Good luck!

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Base: 2515 British Adults 16-75, Online Fieldwork conducted between 23rd-27th November 2012 Source: British Future Polling – State of the Nation 2012/3, Ipsos MORI
%
ben.page@ipsos.com