Ipsos 25 years in MENA

Ipsos MENA, Middle East
and North Africa’s number
one research company
SUCCESS
YEARS OF
CELEBRATING
25

Letter from Edouard Monin
Chairman & CEO, Ipsos MENA
Edouard Monin
Chairman & CEO
Ipsos MENA
2

Ipsos’ key milestones
The following are some of the key events
in the company’s 25-year history
Ipsos’ key milestones
The following are some of the key events
in the company’s 25-year history
Didier
Truchot
launches Ipsos
in Paris
Jean-Marc
Lech
joins Ipsos
Edouard Monin
founded Stat in
Beirut in 1988 and
became part of
Ipsos in 1992
First acquisitions
outside France:
Ipsos becomes a
European company
First acquisition
outside Europe:
Ipsos builds its
worldwide
network
Ipsos lists its
shares on the
stock market
(today’s Eurolist
of Euronext)
Ipsos acquires
Synovate, making
it No
. 3 in Research
worldwide, and
No
. 1 in the
MENA region
1975 1982 1990 1992 1997 1999 2011
1988 Stat established in Lebanon
1992 Association with Ipsos group begins
1995 Holding of Stat-Ipsos established in France, dedicated to expand Ipsos in the MENA region
1996 Office in Syria opens
1997 Office in Kuwait opens
1998 Office in Jordan opens
2000 Office in the UAE opens
2001 Office in Saudi Arabia opens
2002 Office in Bahrain opens
2006 Office in Egypt opens
2006 Office in Iraq opens
2009 Office in Morocco opens
2011 Office in Pakistan opens
2011 Combination of Ipsos and Synovate and Ipsos MENA, becoming the number one research
company in MENA. Algeria and Tunisia offices became part of Ipsos MENA
2012 Office in Qatar opens
The following are some of the key events in the company’s 25-year history
3
Brochure Ipsos FINAL.indd 3 6/20/13 2:14 PM

Ipsos MENA by numbers
What we offer
4,000The number of team members who
have been part of the Ipsos MENA
family since the beginning
Ipsos MENA by numbers
What we offer
Why Ipsos MENA?
15The number of countries
in which Ipsos MENA is
established as a fully
fledged research company, covering
the entire MENA region in more than
20 countries
Our specializations are served by six global brands recognized
in all major markets:
• Ipsos ASI The Advertising Research Specialists
• Ipsos Marketing The Innovation and Brand Research Specialists
• Ipsos MediaCT The Media, Content and Technology Research Specialists
• Ipsos Public Affairs The Social Research and Corporate Reputation Specialists
• Ipsos Loyalty The Customer and Employee Research Specialists
• Ipsos Observer The Survey Management, Data Collection and Delivery Specialists
• We offer a complete range of integrated research services
• We have access to Ipsos groupÕ s global know-how and methodologies, and we exploit
our vast international network
• We benefit from internal training procedures with the Ipsos group
• We have an advanced, well-structured Operations department and apply strict field
control techniques
• We have the biggest Online panel in the MENA region
• We have 38 years of research knowledge in the world and 25 years of active
experience in the Middle East and North Africa
• We offer software-based client solutions
5,000The number of Ipsos MENA
clients over 25 years
15 millionThe number of interviews Ipsos MENA conducted
in the past 25 years
4

Jean-Marc Lech,
Didier Truchot
Co-Presidents
of Ipsos Group
Ò The Middle East and North Africa
region, led by Edouard Monin, has always
held a special place within Ipsos.
A special teamÉ .
More than a team, Edouard has success-
fully set up a close and strong group of
tough passionate experts. They have
been partners for years, loyal to Ipsos and
to their clients, staying true to IpsosÕ
core ambition to become our clientsÕ
preferred suppliers in our chosen areas
of specialization.
In a special regionÉ .
In a region that constantly faces and
overcomes huge challenges, they see
opportunities where others see difficul-
ties. This group of experts of exceptional
quality is always ready to experiment
and push the boundaries of research
and insights.
Working with special clientsÉ .
In a fast-growing market, MENA clients
are requesting a high quality of execution
and permanent innovation. These needs
lead and inspire Ipsos.
Looking back at what we have built to-
gether to become the market leader and
confident in the opportunities that lie
ahead for our business, we are particular-
ly proud to celebrate 25 years of success
with our MENA partners and friends.Ó
Laurence Stoclet
Deputy CEO
CFO, Legal and IT
Ò This year will mark an
achievement of the deployment of Ipsos
global ERP system (called Symphony)
across all countries in the MENAP re-
gion and in the rest of the world. Thanks
to the hard work of Ipsos global and re-
gional Management Information Systems
teams, we now have the tools in place to
help better manage our client projects
across the region and across the world.
Our regional and global projects represent
50 per cent of Ipsos activity and it defini-
tively was a top priority for Ipsos to deploy
such a tool. Ò
Carlos Harding
Deputy CEO,
Corporate
Development
Ò Dear Edouard and the Ipsos MENA
Team: 25 years already. What a nice jour-
ney, since we first met in 1991. What you
have done in this period of time is really
impressive. Not easy starting in Lebanon
when it was not only a hard time to start a
business, particularly aiming at becoming
a regional leader, but also doing what in
other places of the world was just normal.
Since that time we have been working to-
gether and achieved your objective; it has
been hard work, but with a lot of fun, and
today, thanks to the contribution of the
teams you have led during these years,
we are the largest research organization
in the region, with presence and leader-
ship in 15 countries. Ipsos MENA is not
only a success in the region, but also an
important part of Ipsos success on a glo-
bal base, offering our specialized fields of
services to our global and local clients. I
am certain that this journey will contin-
ue to bring new and better services with
our commitment of delivering the best of
ourselves and continue being Proud to
be Ipsos.Ó
Yannik Cariou
CEO,
Ipsos MediaCT
Ò I am really impressed by
Ipsos MENAÕ s pioneering spirit, espe-
cially in the media industry. There was
no challenge it was afraid of and did not
deliver against. Even more striking to me
is the fact it never fell asleep nor became
an arrogant leader. Customer service
and innovation are always entrenched
in their minds, and they will for sure
keep structuring the information on
thriving media industries in the region. I
often quote them as inspiring examples
throughout the world.Ó
Pierre Le Manh
Chairman and CEO
Ipsos Marketing,
and CEO North America
Ò Ipsos MENA is close to my heart.
Its leaders are dedicated entrepre-
neurs who are professionals who have
a long experience in our industry,
a total dedication to our clients,
an in-depth knowledge of their beautiful
region, the transformation of its societies
and its economies. They are also incred-
ibly passionate people, who make their
teams feel they are part of a family. They
have always made me feel this way as
well, and I am grateful for such a com-
bination of high business standards and
personal bonds.Ó
Shane Farrell
CEO MENA,
Europe, & Sub-SaharanAfrica
Ò Since my inception at Ipsos
in2002,theMENAteamwiththeirsuccess
in the region has always stood out as one
of the highest performing units within the
Ipsos group. And I am happy to say this is
still the case today. I think it is the com-
bination of entrepreneurial flair, expertise
and knowledge of the region, together
with a great team spirit, that has kept them
out in front as the #1 agency in the region.
I would like to thank you all for your
continuous support, hard work and
dedication. We are very proud to assert
that Ipsos in the MENA region holds the
leadingpositiononthemarketandbelieve
this will bring us to even greater heights as
the business continues to evolve.Ó
Brian Grosschalk
Head of Presidents’ Office
Ò My warm best wishes to
my Ipsos colleagues in the
MENA region on reaching this auspicious
milestone. The Ipsos MENA story has
been one of successful growth and de-
velopment over its first 25 years. It’s been
an exciting, eventful journey, and IÕ ve
been privileged to share part of it with
Edouard and his team; hereÕ s to contin-
ued success over the next 25 years.Ó
Ò The Middle East and North Africa
region, led by Edouard Monin, has always
held a special place within Ipsos.
A special teamÉ .
More than a team, Edouard has success-
fully set up a close and strong group of
tough passionate experts. They have
been partners for years, loyal to Ipsos and
to their clients, staying true to IpsosÕ
core ambition to become our clientsÕ
preferred suppliers in our chosen areas
of specialization.
In a special regionÉ .
In a region that constantly faces and
overcomes huge challenges, they see
opportunities where others see difficul
ties. This group of experts of exceptional
quality is always ready to experiment
and push the boundaries of research
and insights.
Working with special clientsÉ .
In a fast-growing market, MENA clients
are requesting a high quality of execution
and permanent innovation. These needs
lead and inspire Ipsos.
Looking back at what we have built to-
gether to become the market leader and
confident in the opportunities that lie
ahead for our business, we are particular-
ly proud to celebrate 25 years of successly proud to celebrate 25 years of success
with our MENA partners and friends.Ó
achievement of the deployment of Ipsos
global ERP system (called Symphony)
across all countries in the MENAP re-
gion and in the rest of the world. Thanks
to the hard work of Ipsos global and re-
gional Management Information Systems
teams, we now have the tools in place to
help better manage our client projects
across the region and across the world.
Our regional and global projects represent
50 per cent of Ipsos activity and it defini
tively was a top priority for Ipsos to deploy
such a tool. Ò
Twenty-five years together
5

Campbell Fitch
Global Human Resources Director
Ò It is clear that the MENA region has a
special recognition and respect in the
Ipsos family due to the close-knit com-
munity which has been built through
EdouardÕ s strategic leadership and di-
rection. The esprit de corps that ex-
ists is more than just cultural ... itÕ s
personal and the team ethos has been
created and hence the continuous suc-
cess story for the team and our clients
and colleagues.Ó
Darrell Bricker
CEO,
Ipsos Public Affairs
Ò IpsosÕs success in the Mid-
dle East is enviable. Not only is the busi-
ness a financial success, its coverage of
the region and professionalism is second
to none. What has been especially im-
pressive is the expansion of the Ipsos spe-
cialization strategy in the region. While
this is most prevalent for MediaCT, even
Public Affairs is now finding opportunities
in the region. It’s been a fantastic quarter
century for Ipsos Middle East. The Ipsos
Public Affairs team wishes our Ipsos Mid-
dle East colleagues the very best during
this very significant anniversary. We all
look forward to being part of your next 25
years of success.Ó
Ged Parton
CEO,
Client Relationships
Ò WorkingwithIpsosMENA
has been an extremely positive experi-
ence. They have shown great determi-
nation to win business and a very client-
focused service approach that has
proven to be successful. One particular
example is the work we have been do-
ing in the region with ITG. The regional
research manager at the client is stead-
ily increasing her business with us in
MENA, with three trackers and some
Qual/Quant adhoc work being won at
the end of last year. Mansoor Siddiqui
and his team have been doing some
great work to increase the relationship
with the client and have shown the
great cross team orientation that seems
to be typical of the MENA teams. I look
forward to building further relationships
across the region.Ó
Henri Wallard
Deputy CEO
and Chairman Ipsos
Loyalty, Ipsos MediaCT,
Ò I have been delighted to have worked
with the MENA region over the past ten
years since I joined Ipsos and delighted
to offer these greetings on the occasion of
their 25th anniversary. In that time I have
seen the Middle Eastern region go from
strength to strength, with a network that
now embraces all corners of this rapidly
advancing part of the world. I have worked
closely with regional leaders such as Mus-
tapha Tabba for Loyalty and Elie Aoun for
MediaCT. Their level of professionalism
and reactivity makes doing business with
MENA a genuine pleasure. I congratu-
late Edouard and his team on their many
achievements and the solid reputation
they have built over these 25 years, com-
bining entrepreuneurial spirit and drive of
innovation. You can be very proud of the
growth you have achieved in these years
and it is, on a personal side, a real pleasure
to work with you and your team.Ó
Lauren Demar
Deputy CEO,
Ipsos Marketing
Ò It has been a pleasure to
work with Ipsos MENA and see our Ipsos
Marketing specialization grow signifi-
cantly over the past five years in the re-
gion. This growth is a testament not only
to our strong teams, but also to our client
partners, who increasingly have an interest
in gaining consumer insight in the region.
We recently conducted two important cli-
ent events Ð one in Morocco and one in
Dubai Ð on Ò The Secrets toAwardWinning
InnovationÓ to launch our new Innovation
& Forecasting Practice, Ipsos InnoQuest.
Both events were well attended by our
most important clients, and very profes-
sionally organized by our MENA team.Ó
Lifeng Liu
CEOAPAC
Ò Congratulations on the
25th of anniversary of Ip-
sos in MENA!
I am very glad that Ipsos business is do-
ing very well in MENA, and your teams
in MENA have been helping our clients
from APAC a lot. Thank you all very
much.Ó
Liz Musch
CEO, Ipsos ASI
Ò Working with the MENA
region since I joined Ipsos
has been extremely enriching. First, of
course, the people are lovely, open, with
lots of creative ideas. And to see how the
region has evolved politically over the
past couple of years has been both scary
and fascinating. It clearly impacted our
business, and the business of our clients.
The courage and optimism of our leaders
is noteworthy as I believe many others
would have difficulty living and working
with such incertitude and violence near-
by. Happy anniversary to Ipsos MENA
and my many friends there. A happy,
successful, 25 more.Ó
Ralf Ganzenmueller
CEO,
Ipsos Loyalty
Ò MENA, and in particular
the UAE, is often referred to in Germany
as the Ò † bermorgenlandÓ (Day after To-
morrow Land). I visited Dubai for the
first time this year on my way to the Ipsos
Global Conference in Delhi. And now
I fully understand why more and more
German companies need market data
from this region. Trust me. It is very reas-
suring to know that we can provide this
data, reliable data one can base decisions
on, for such a fast-developing and chang-
ing region by the undisputed long-lasting
market leader Ipsos MENA. It gives us a
lot of confidence in our services out of
your region.Ó
Alex Grš nberger
CEO,
LatAm
Ò I love Ipsos for the great
spirit, entrepreneurship, curiosity, creativ-
ity and can-do attitude. My great friends
in MENA showed me how you can live
all these values while having a lot of FUN.
Happy Birthday. Long live Ipsos MENA.”
Ò I have been delighted to have worked
with the MENA region over the past ten
years since I joined Ipsos and delighted
Campbell Fitch
Global Human Resources Director
Ò It is clear that the MENA region has a
special recognition and respect in the
Ipsos family due to the close-knit com-
munity which has been built through
EdouardÕ s strategic leadership and di-
rection. The esprit de corps that ex-
ists is more than just cultural ... itÕ s
personal and the team ethos has been
created and hence the continuous suc-
cess story for the team and our clientscess story for the team and our clients
and colleagues.Ó
dle East is enviable. Not only is the busi-
ness a financial success, its coverage of
the region and professionalism is second
to none. What has been especially im-
pressive is the expansion of the Ipsos spe-
cialization strategy in the region. While
this is most prevalent for MediaCT, even
Public Affairs is now finding opportunities
in the region. It’s been a fantastic quarter
century for Ipsos Middle East. The Ipsos
Public Affairs team wishes our Ipsos Mid-
dle East colleagues the very best during
this very significant anniversary. We all
look forward to being part of your next 25
years of success.Ó
has been an extremely positive experi-
ence. They have shown great determi-
nation to win business and a very client-
focused service approach that has
proven to be successful. One particular
example is the work we have been do-
ing in the region with ITG. The regional
research manager at the client is stead-
ily increasing her business with us in
MENA, with three trackers and some
Qual/Quant adhoc work being won at
the end of last year. Mansoor Siddiqui
and his team have been doing some
great work to increase the relationship
with the client and have shown the
great cross team orientation that seems
to be typical of the MENA teams. I look
forward to building further relationships
across the region.Ó
6

7

Elie Aoun
President MediaCT,
Ipsos MENAP
Ò 25 years already for
which I have personally spent 21 years
with Ipsos MENA. People are calling
us now veterans in media research,
but we never felt younger. It started
in Lebanon and then I participated
in the growth and the expansion
all over the region. A lot of happy
moments mixed with a few sad ones,
but we never lost the enthusiasm of
doing something new. Perfectionist
by nature, I learned that one should,
every once in a while, look back
to see, cherish and recognize the
achievements done; this will bring
satisfaction I have been toldÉ . And
every time I do that, I feel how much
we have achieved, from a very small
team that started in Lebanon, to this
big team operating now in the region.
I humbly feel that we have done a
lot to this industry, and we are surely
leaving a big influence and huge
mark in the research industry, serving
all types of clients, mainly media. I
canÕ t feel more proud of being part
of all of this, and however big we are
now, we are still like a small family,
and I canÕ t but remember when it
all started, a few people with Eddy,
sharing his vision and dream, made
it our dream and our achievement.
Happy 25th Anniversary Ipsos
MENAÉ My home.Ó
Mustapha TabbaÕ
COO, Ipsos Loyalty
MENA
Ò ItÕ s been 17 years..
ThatÕ s when I met Edouard in
Amman, in my small office for the
first time. Our contact was Paul
Sader, the head of Saatchi & Saatchi
Jordan back then. At that time, I was
29 and Eddy was 34 Ð no calculators
please!! We had both been in the
business for years, yet that meeting
was “chemistry at first sight. That was
then, and now after adding several
zeros on the regionÕ s TO, several
digits in the pool of the MENA staff
and 11 new markets, making us
15 countries strong, Ipsos MENA
celebrates its 25th Anniversary. On a
personal front, it has been a ride of a
lifetime, a trip of achievements and a
journey of intellectual development.
Thank you Ipsos, thank you Eddy.
LetÕ s strap on for another 25 yearsÉ
I promise you that I will try to be
in that 50th Anniversary, not sure if
I will remember how to get there.
Congratulations Ipsos MENA.Ó
Joseph Habre
COO, Ipsos Observer
MENA
Ò Life is about choices
we make along the way, and most
of the time we hope that we made
the right one. Seventeen years ago I
made a choice, which was not one
that 99 per cent of people will make
if in my place in Lebanon, but I had
a feeling that this was not only the
right choice, this was the essential
one. I am still here after these years,
because being number one is very
addictive, and when this level of
addiction is reached, it is difficult to
let go, especially when surrounded
with wonderful people you cannot
but get attached to.Ó
Bassam Assaad
CHRO, Ipsos MENA
Ò It is nearly eight years
since I joined Ipsos. ItÕ s
Ipsos, what more can I say? ItÕ s my
second family. Throughout my years at
Ipsos I have felt nothing less than the
place I want to be. Thanks to the great
team and dedicated colleagues, Ipsos
has become a place I enjoy and look
forward to every day. It is my pleasure
to be part of such an organization
where professionalism, hard work and
commitment co-exist. Congratulations
for the 25 years of growth and all the
best for the years to come... Cheers.Ó
Christian Saab
General Manager,
AGB Ipsos Stat
Lebanon
Ò I have been honored to work with
Ipsos and especially the MENA team
during the past 15 years. The journey
we have been taken through has
promulgated an outstanding leadership
in the market research industry, where
Ipsos has earned respect for its in-depth
knowledge and expertise and, above
all, the integrity and values that are
at the heart of our efforts. I commend
Ipsos through EddyÕ s vision, wisdom,
and commitment to building research
in the MENA region, and look forward
to working with you in the years ahead.
On behalf of my colleagues, we send
hearty congratulations on the occasion
of the 25th anniversary of Ipsos MENA.Ó
Francois Maresquier
CFO, Ipsos MENA
Ò Is it possible to do serious
work, grow by 10 per
cent and have fun at the same time?
Welcome to Ipsos MENAÉ After only
two months in the job, thatÕ s how I feel
today, surrounded with smiling people
eager to teach me that SBL doesn’t
stand for State Basketball League and
who accept at the same time that
finance can be business friendly and
fun too (not always an easy sell, I
admitÉ) . So itÕ s just great to be part of
the team.Ó
Rahif Kayal
COO, Ipsos Marketing
MENA
Ò It become very clear
from the moment I started at Ipsos,
in late 2009, that Ipsos MENA was
a focal point for a culture and an
environment that allows people to
come together and do amazing and
exciting research.
Ipsos MENA encourages people
which I have personally spent 21 years
with Ipsos MENA. People are calling
us now veterans in media research,
but we never felt younger. It started
in Lebanon and then I participated
in the growth and the expansion
all over the region. A lot of happy
moments mixed with a few sad ones,
but we never lost the enthusiasm of
doing something new. Perfectionist
by nature, I learned that one should,
every once in a while, look back
to see, cherish and recognize the
achievements done; this will bring
satisfaction I have been toldÉ . And
every time I do that, I feel how much
we have achieved, from a very small
team that started in Lebanon, to this
big team operating now in the region.
I humbly feel that we have done a
lot to this industry, and we are surely
leaving a big influence and huge
mark in the research industry, serving
all types of clients, mainly media. I
canÕ t feel more proud of being part
of all of this, and however big we are
now, we are still like a small family,
and I canÕ t but remember when it
all started, a few people with Eddy,
sharing his vision and dream, made
it our dream and our achievement.
Happy 25th Anniversary Ipsos
MENAÉ My home.Ó
ThatÕ s when I met Edouard in
Amman, in my small office for the
first time. Our contact was Paul
Sader, the head of Saatchi & Saatchi
Jordan back then. At that time, I was
29 and Eddy was 34 Ð no calculators
please!! We had both been in the
business for years, yet that meeting
was “chemistry at first sight. That was
In their words
The Ipsos MENA family reflects on what it means to be Ipsosian
8

to think outside the box and to
challenge the status quo. It’s an
organization that fosters a happy
hard working environment, which
has quickly became the agency of
choice for most researchers in the
market. Overall, the foundations are
in place for Ipsos MENA to celebrate
its 50th anniversary in 25 years.Ó
Mohammed Minawi
General Manager,
Ipsos Jordan
Ò Having now spent more
than a decade with Ipsos MENA,
today I look back at these years
with pride at being part of this great
institution, and part of this brilliant
family of talented individuals whose
contributions have made Ipsos
MENA what it is today: a leader in
its field across the MENA region.
I am very happy to have been part
of Ipsos MENAÕ s growth during this
period and, on its 25th anniversary,
I wish Ipsos MENA more prosperity
and growth for many years to come.
Happy 25th Anniversary Ipsos MENA.Ó
Babar Abdul Sattar
Managing Director,
Ipsos Pakistan
Ò Joining Ipsos Group
a couple of years back has blessed
me with three precious gifts
simultaneously. Firstly, warmth of Ipsos
MENA family members, at all levels in
various functions lured me right from
the beginning of my career here.
I would always cherish the generous
support I got from Eddy and Bilal
Kaissi. Secondly, I believe that my
intellectual curiosity has finally
discovered Ô a homeÕ like Ipsos which
has tremendous acumen and superior
frameworks to understand and predict
human behaviors and thatÕ s what
I really love getting indulged into.
Thirdly, I feel belonging to an entity
led by visionary leadership whose
enterprising spirit truly resonates
with my own. May God help Ipsos
grow further in global ranking while
maintaining its professionalism and
higher standards.Ó
Ali Muharremoglu
Managing Director,
Ipsos UAE
Ò Congratulations to Ip-
sos MENA on its 25th anniversary. In
Ipsos MENA I feel like part of a fam-
ily that strives to achieve excellence
in research. Ipsos MENA is full of
great talents and great clients with
long-lasting relations. Most impor-
tantly research is taken very serious-
ly at Ipsos MENA and every research
project creates excitement among
our peers. With such an enthusias-
tic approach to research, I am very
sure Ipsos MENA will celebrate many
more anniversaries like this. Proud to
be part of the dynamic Ipsos MENA
family.Ó
Nabil Abouzaid
General Manager,
Ipsos Morocco
Ò Happy birthday Ipsos
MENA. My best wishes for long-
lasting success and prosperity, after
25 years of true leadership of the
research industry across the region.
My journey with Ipsos started 15
months ago, but I feel like I have been
part of the Ipsos family for the past
15 years, enjoying dealing with very
passionate and professional people
and fully embracing the values of the
company. Proud to be Ipsos.Ó
Elie Nawar
Managing Director,
Ipsos Qatar & Ipsos
Bahrain
Ò Growing within Ipsos over the past
20 years, which represents half of my
life, is unforgettable. Having a mentor
with a calibre like Edouard was the
steam that kept me going for the whole
nine yards...
It is true that companies have a formal
organizational structure, but the most
important is the everyday relationship
of the people working from their heart
giving without asking in return. Happy
anniversary Ipsos MENA, happy
anniversary Ipsosians.Ó
9

Amir Fahim
Managing Director,
Ipsos Kuwait
Ò Having spent more
than two years with Ipsos; I can
simply summarize my experience so
far as: Implausible. Before joining
Ipsos and working on the client side,
I have dealt with many research
agencies, but all of them lacked to
provide me as a client with insights
and clear recommendations. On
the other hand, I always used to
admire Ipsos MENA for its discipline,
expertise, and the high level of team
collaboration. During my seven-year
relationship with them and being a
very demanding client, they have
never failed to deliver. When I was
offered the chance to be part of the
Ipsos family, I did not hesitate to
accept the opportunity. The decision
proved to be 100 per cent in its place
and I am now proudly a member of
the Ipsos family. Proud to be Ipsos.Ó
Samir Tass
Managing Director,
Ipsos KSA
Ò I have been with Ipsos
for approximately one-and-a-half
years, and during this short period
of time I have learned more about
diligence, professionalism and
team-work than I have in my 25-
year career. Ipsos is not only the
home of researchers and a high-
tech international company, Ipsos
creativity and values enhance the
knowledge and maturity of its
employees to create efficient and
innovative solutions for complex
problems. The Ipsos organization
is a team of leaders who undertake
brave decisions and work together to
further an international, strong, and
healthy corporation.Ó
Jean-Francois Meyer
Managing Director,
Ipsos Maghreb region
The Caribbean, Europe,
Central AmericaÉ and now the
MENA regionÉ Within Ipsos I have
seen many countries, met many
people and faced many challengesÉ
Ipsos has grown up, Ipsos MENA
has grown up. With our clients and
partners we constantly evolve to
adapt to a changing world. However,
one thing did not change and will not
change, because it is the very heart
of our DNA: we listen and respect
our clients; we listen and respect
our teamsÉ In my view, these are
very good reasons to be proud to
be Ipsos.Ó
Ghassan Hammoude
IT Director,
Ipsos MENA
Ò I understand business
growth.. Ipsos MENA was one; I was
once a beginner before I grew with
this companyÕ s evolution. When I
started working with Ipsos Lebanon
in July 1998, two things made me
believe it is the right company for
my future:
1- The family spirit which made me
feel secure about my future and
people I am working with
2- The business management wis-
dom, which throughout led me to
aspire to success and to progress
my journey within
After 15 years, I am happy to say
that I made the right decision to be-
come part of the Ipsos family. The
ongoing progress gave me the op-
portunity to grow within my field
and to become one of those people
who had an essential role in open-
ing all Ipsos offices across the re-
gion. I will always be a proud mem-
ber of Ipsos. Thanks to our CEO for
the professional environment he
has provided.Ó
Eva Abi Azar
Administration Manager,
Ipsos Lebanon
Ò I started my career with
Ipsos in 1992 after 18 years of experi-
ence in administration with other well-
known companies. However, the work
with Ipsos was really new and it made
me feel like a beginner, discovering a
new world of business that I ignored
completely. The adventure was really
interesting because now I feel that
I put maybe a small stone in a huge
building called Ipsos. Although small,
it was an important support (I hope) to
maintain this huge building.Ó
than two years with Ipsos; I can
simply summarize my experience so
far as: Implausible. Before joining
Ipsos and working on the client side,
I have dealt with many research
agencies, but all of them lacked to
provide me as a client with insights
and clear recommendations. On
the other hand, I always used to
admire Ipsos MENA for its discipline,
expertise, and the high level of team
collaboration. During my seven-year
relationship with them and being a
very demanding client, they have
never failed to deliver. When I was
offered the chance to be part of the
Ipsos family, I did not hesitate to
accept the opportunity. The decision
proved to be 100 per cent in its place
and I am now proudly a member of
the Ipsos family. Proud to be Ipsos.Ó
for approximately one-and-a-half
years, and during this short period
of time I have learned more about
diligence, professionalism and
team-work than I have in my 25-
year career. Ipsos is not only the
home of researchers and a high-
tech international company, Ipsos
creativity and values enhance the
knowledge and maturity of its
employees to create efficient and
innovative solutions for complex
problems. The Ipsos organization
is a team of leaders who undertake
brave decisions and work together to
further an international, strong, and
healthy corporation.Ó
Central AmericaÉ and now the
MENA regionÉ Within Ipsos I have
seen many countries, met many
people and faced many challengesÉ
Ipsos has grown up, Ipsos MENA
has grown up. With our clients and
10

11

Antoun Abou Joude
Regional Manager
Marketing
Al Sayer Franchising Co. ,
Kuwait, Regional
Ò Ipsos was instrumental in supporting Cari-
bou Coffee Kuwait and UAE, developing
and executing the mystery shopping pro-
gram. It helped us in assessing and im-
proving our service quality and ultimately
increasing our stores financial results. I
would like to thank Ipsos Team Kuwait for
their support Happy 25th Anniversary and
many more years to come.Ó
Farid Salloum
Director of Marketing &
Sales, Al Anba Newspaper,
Kuwait
Ò LetÕs discuss it together
Success has many aspects to it; it en-
sures the progression of only a few com-
paniesÉ Throughout the 25 years you
have built and proved professionalism,
which only a few may have, this in turn
has built that success, ItÕs a great pleasure
that we were part of these 25 years, with
so far seven years that we have worked
together. Your quick and successful ex-
pansion in the region is living proof
that we made the right choice in the
selection of our partner. We at AL ANBA
wish you the best in all endeavours and
hope that your success exceeds all your
expectations.Ó
Fady W. Khalife
Assistant General
Manager - Marketing
Boubyan Bank, Kuwait
Ò I have been working with Ipsos for over
20 years in different capacities at both
the Agency and Client side. I have known
Ipsos as a strategic partner. A consultant
that gives you insight and advises you on
solutions. An extension to the marketing
team ready to help. A reliable and ethical
adviser. The Kuwait team is a great exam-
ple.Ó
Raafat Mounla
Senior Head of Marketing
Department
Alfa-ManagedbyOrascom
Telecom, Lebanon
Ò Ipsos has been our supplier since the start
of Mobile Telephony in Lebanon 19 years
ago. Ipsos was initially selected because
on its international affiliation and soon
proved itself to become our preferred sup-
plier for market studies. Ipsos delivered
professional market studies for brand im-
age, customer profiling and segmentation,
satisfaction waves and mystery shopping.
Today, Ipsos and its professional team are
still supplying us with various market stud-
ies to help us value our strengths and iden-
tify areas for further development in order
to meet ultimate customer experience.Ó
Roy Hachem
Chief Executive Officer
OTV, Lebanon
Ò Nous avons la chance de
vivre et travailler au Liban, ce pays qui
représente une mosaïque riche dans sa
diversité mais qui nous impose une disci-
pline et une organisation spécifique pour
tenir compte de cette particularitŽ . Nous
constatons tous les jours que le compor-
tement des gens et leurs habitudes en
gŽ nŽ ral, et dans le monde de lÕ audiovisuel
en particulier, dŽ pend fortement du mi-
lieu social, culturel, géographique et
confessionnel dans lequel on se retrouve.
L’utilisation quotidienne des outils et
des informations fournis par Ipsos est un
atout majeur et incontournable pour nous
aujourd’hui pour qu’on puisse surveiller
ce comportement et la rŽ action de nos
tŽ lŽ spectateurs pour mieux adapter notre
grille des programmes, notre couverture
des informations et surtout travailler notre
image et rŽ pondre ˆ lÕ exigence et aux at-
tentes de notre public. Merci Ipsos.Ó
Constantinos Kouvaras
Bacardi Limited
Area Manager East Med
Ò I would like to wish Stat Ipsos a happy 25-
year-old birthday.Their long-term presence
in a market and their sustained high level
standard of work, has made Stat Ipsos a
great partner for our business in Lebanon.
I wish you all the best, and look forward to
working with you in the future.Ó
Vikram Krishna
Head Ð Group Marketing
& Customer Experience
Emirates NBD, UAE
Ò As a leading bank in the region, Emirates
NBD is keenly aware of the significance
of market research, as it enables us to de-
velop financial products that meet specific
customer requirements. We value our
partnership with Ipsos, which has made a
mark in the Middle East, with its industry
expertise and in-depth knowledge of the
region. Emirates NBD would like to extend
its heartiest congratulations to the Ipsos
team on its silver jubilee and wishes them
all the best in the years to come.Ó
Antonio Chedrawy
CFO
Aegis Media, UAE
Ò Through 25 years, Ipsos
has been a twin of credibility, partnership
and excellence. You have always set the
standard high to become an unrivalled
reference in both the communications and
research fields. Happy 25th anniversary,
Ipsos.You have been with us atAegis every
step of the way, and together we have built
a strong partnership that marked our jour-
ney in MENA. The strength and support of
your team and their expertise are invalu-
able. We wish you continuous success for
another 25 years and more.Ó
Mazen Hayek
MBC Group’s Official
Spokesman
Group Director of
PR & Commercial
Ò Since its inception in 1988, Ipsos-MENA
has been at the forefront of providing cut-
ting-edge research data, human insights
and consumption habits/trends to most – if
not all Ð Media, Entertainment and Mar-
Comms practitioners in the Middle East &
Ò Ipsos was instrumental in supporting Cari-
bou Coffee Kuwait and UAE, developing
and executing the mystery shopping pro-
gram. It helped us in assessing and im-
proving our service quality and ultimately
increasing our stores financial results. I
would like to thank Ipsos Team Kuwait for
their support Happy 25th Anniversary and
many more years to come.Ó
Ò LetÕs discuss it together
Success has many aspects to it; it en-
sures the progression of only a few com-
paniesÉ Throughout the 25 years you
have built and proved professionalism,
which only a few may have, this in turn
has built that success, ItÕs a great pleasure
that we were part of these 25 years, with
so far seven years that we have worked
together. Your quick and successful ex
pansion in the region is living proof
that we made the right choice in the
selection of our partner. We at AL ANBA
wish you the best in all endeavours and
hope that your success exceeds all your
expectations.Ó
Ò I have been working with Ipsos for over
20 years in different capacities at both
the Agency and Client side. I have known
Ipsos as a strategic partner. A consultant
that gives you insight and advises you on
solutions. An extension to the marketing
team ready to help. A reliable and ethical
adviser. The Kuwait team is a great exam
ple.Ó
Partners in success
Clients describe what makes the Ipsos touch unique
12

NorthAfrica region. From day one, the pas-
sion of Eddy Monin for the business, made
THE difference not just to the growth of
the firm itself but, also to its client-partners
and the industry at large. Going forward,
the challenge is to emulate the success
achieved during the last 25-years Ð thus
raising the bar on all fronts, based on
solid research grounds.Ó
Raef Labaky
BEM - Coffee
& Beverages
NestlŽ M iddle East FZE
Ò Congratulations on your 25 year anni-
versary. My relation with Ipsos team goes
back to their early start in Lebanon and
I believe their success and growth they
have achieved in the region is the result
of their professionalism and dedication
to their clients, to their staff and to the
research industry. I wish them all the best
in their future endeavor and for another
successful 25 years and moreÉÓ
Michael Chalhoub
Founder & CEO
Sport360, UAE
Ò From the moment we
launched Sport360, we knew that a
partnership with the best possible re-
search company would be necessary.
It was only natural that we chose Ipsos
given their professionalism, transpar-
ency, effectiveness and vast knowledge
of our market. This partnership helped
us understand better our regionÕ s poten-
tial by getting the right information in a
timely manner on their sports following
and habits, which gave our medium an
edge since inception. Year after year,
this partnership is invaluable for us to
understand our readersÕ and their read-
ing and sporting habits, and to evaluate
our editorial success on all platforms.
Researching the identity of our actual
and potential reader has been the best
investment of our companyÕ s resources
so far, as it allows us to have the most
accurate data on him and best strategize
on how to bring value to him and to our
advertiser.Ó
RajaVikram Dhar
Head of Gulf News
Broadcasting, UAE
Ò It is a pleasure to partner
Ipsos over the years as a credible and
leading source of unbiased and accurate
research.At GN Broadcasting research is at
theheartofourbusinessplanningandstrat-
egy formulation. Ipsos is also the pioneer in
bringing innovative new methodology to
the region to enhance the validity of their
reports. Congratulations on the comple-
tion of 25 path breaking years as leader in
research services in the MENA region.Ó
Rana Chalhoub
Communication Manager
Somfy Middle East,Turkey
& Africa
Ò I started dealing with Ipsos or Stat, back in
1997 when I joined an advertising agency
as a Media Coordinator. Stat Monitoring
was an essential tool in my daily work,
always providing accurate and reliable re-
ports. For the last 6 years, I am collaborat-
ing with another department at Ipsos ASI
for our TV campaigns post evaluations in
Lebanon, Turkey and KSA. Right from the
start, Ipsos impressed us with their effi-
cient, professional manner - an approach
that not only inspired confidence, but
generated the results we were looking for.
Their regional expansion helped us a lot in
working on all our markets.
The most important part of Ipsos are peo-
ple that support us, I always know thereÕs
someone there that can help me. Thank
you Ipsos for your dedication, looking for-
ward to years of collaboration.Ó
Ahmed El Kobtan
Consumer and Market
Insight, Head
Middle East
GSK - Consumer Health
“Ipsos MENA is a valued partner to GSK.
They are keen in developing a robust rela-
tionship by driving value not just volume
of work. The pool of talents working on
projects show a great sense of initiation
and business focus.
Happy anniversary Ipsos and wish you
more success in the next 25 years.Ó
Naji Boulos
Managing Director
Memac Ogilvy & Mather
Beirut
“IfirstmetEddieonthebenchesoftheUni-
versity and ever since that day, it has been
the beginning of a long solid friendship. I
followed almost every step of the impres-
sive growth of Stat Ipsos during the last 25
years. Being fond of market research, I’ve
always admired EddieÕs professional jour-
ney. Under his leadership, Stat, Stat Ipsos
and Ipsos have done more for the advertis-
ing sector in Lebanon than all the research
companies together. By supplying the in-
dustry with the best innovative tools from
monitoring to peoplemeter, Ipsos is today
the best reliable partner of the advertising
community. From the bottom of my heart,
I wish Eddie, and his team in all countries,
a wonderful 25th anniversary and lots of
success for the coming years. HereÕs to the
next 25 years.Ó
Alex Saber
Chairman
VivaKi MENA
Ò In honor of Ipsos MENAÕ s
25-year anniversary, I would like to con-
gratulate you for your unyielding com-
mitment to excellence and unfaltering
dedication to quality. Throughout the
years, your invaluable work and vast
contribution have been instrumental in
shaping the industry and making it what
it is today. As we celebrate this signifi-
cant milestone with you, we, at VivaKi
MENA, would like to thank you for your
great service and continued support.
Congratulations once again.Ó
Alex Slim
LOWE PIMO, Lebanon
Ò If I remember well, I was
among the few first agencies who has
assigned Stat at that time with a Market
study for Moulinex over the Lebanese
territory. It was a challenging project for
both of us but the results were so exciting
that I was asked by the local Moulinex
distributor to go and present this survey
to Moulinex France which I did.
We look forward to a fruitful partnership
with Ipsos for long years to come.Ó
13

Samir Ayoub
CEO-Mindshare
MENA region
Ò Research is a very sensi-
tive matter throughout the Arab world,
and irrespective of the findings of any
survey, you will always find people who
are unhappy with the results. Whether
people are in agreement or not with
Ipsos data and their services, the fact to-
day is that Ipsos data is the market cur-
rency across all ME countries. On the
occasion of their 25th anniversary, I wish
Ipsos and their management all the best.Ó
Kamil Kuran
Regional Managing Director,
Levant - Leo Burnett MENA
Ò Dear Eddie, what can I
say except congratulations on all the
success and best wishes for even more
success. 25 years is a great achievement;
although time flies, data (from Ipsos) will
always remain with us all.
All the best.Ó
Walid Azzi
Publisher & Editor -in-chief
Arab Ad
Ò You cannot climb the lad-
der of success dressed in the costume
of failure. From day one as I recall you
decided exactly of what you want to ac-
complish and you run during 25 years
with hope in your heart and dreams in
your head.. Bravo.”
Mazen Mousallem
CEO
TreeAd, Lebanon
Ò For 25 years, Ipsos has
been providing us with accurate research
and statistic services that are indispensa-
ble to our field.
Over the years, the name Ipsos has be-
come a reference, an assurance, and an
accreditation of research and monitoring
methodologies and processes, asking the
right questions, choosing the right sam-
ples and meeting and exceeding their
clients’ request. We congratulate you
on the quarter of a century gone by and
eagerly look forward the many years of
collaboration still ahead.Ó
Eric Hanna
MENA
Grey Group
“Twenty five years on and what started
as an entrepreneurial Stat with a vision to
inform and enlighten, matured into Ipsos -
today the backbone for many of the mar-
keting decisions in the region. Throughout
these growing years, business was always
personal for Eddie and his team, which is
why this success is well deserved. So on
behalf of everyone at Grey, congratulations
on only one of many milestones to come.Ó
JihadYehia Diab
Head of Consumer Insight
& Market Intelligence
Nestle Middle East FZE
Ò Our experience in working with Ipsos
MENA was very much a positive one.
When you work with Ipsos MENA you
will find highly experienced and pro-
fessional industry specialists who will
greatly contribute to your strategy. They
worked on our assignments, not just as re-
searchers but true team members that give
us a painterÕ s approach of our consum-
ers. They are a truly reliable resource in
an often challenging environment. Their
understanding of the region is first rate
and the information they provide speaks
about itself. Their professionalism was re-
freshing and I welcome the opportunity to
work with them again.Ó
Pierre El Daher
Chairman & CEO
LBCI, Lebanon
Ò During the past couple of
years, Ipsos-stat has demonstrated key
accuracy when it comes to audience
measurement. In addition, their advanced
measurement tools managed to turn the
programming side of the business into
a scientific practice. Finally, Ipsos team
demonstrated thought leadership thru
their diverse publishing related to the lat-
est trends in the TV industry.Ó
Rainer Mueller
Communications
& Marketing Services
Director
NestlŽ Middle East FZE
Ò We at NestlŽ Middle East are very
pleased to see Ipsos MENA celebrating
their 25 year anniversary. Over the years,
Ipsos and NestlŽ have developed a strong
partnership. Our common aim to under-
stand consumers and the region deeply
has helped us to grow together at a fast
pace. We are looking forward to our con-
tinuous journey in the future driven by
passion and guided by trust. Congratula-
tions and lots of success.Ó
Tania Rizk
Head of Communications
Division
Banque Libano-Francaise
Ò Ipsos is a leader in the market research
industry in Lebanon. We, at BANQUE LIB-
ANO-FRANCAISE value our relation with
Ipsos. They have proven to be highly spe-
cialized in all the projects we conducted
with them and to provide adequate meth-
odology and time efficient implementa-
tion. Congratulation on your 25th anniver-
sary. We wish you continuous success.Ó
Raja Trad
CEO
Leo Burnett Group MENA
Ò The communications indus-
try without enduring partnerships with mar-
ket research consultancies would be like
driving without direction. In order to have
our finger on the public’s pulse and connect
with peopleÕs hearts and minds, we need
to understand exactly what their expecta-
tions, aspiration and human needs are, an
understanding which comes from market
research and public opinion polling.We sa-
lute you for your contribution, and wish you
continued success in the future.Ó
Sam Barnett
CEO
MBC Group
Ò Ipsos provides insight and
clarity in a confusing and complex en-
vironment. It tells the Emperor what the
people think of his clothes. This is neither
an easy nor popular task. It is one that
Ipsos has undertaken professionally for
25 years in the region. Congratulations.Ó
Youssef Eid
Assistant General Manager,
Head of Retail Banking
Group
BLC Bank, Lebanon
Ò I would like to thank Ò IpsosÓ for assist-
ing BLC Bank in delivering what matters
to our clients. IÕ m impressed in how ef-
tive matter throughout the Arab world,
and irrespective of the findings of any
survey, you will always find people who
are unhappy with the results. Whether
people are in agreement or not with
Ipsos data and their services, the fact to-
day is that Ipsos data is the market cur-
rency across all ME countries. On the
occasion of their 25th anniversary, I wish
Ipsos and their management all the best.ÓIpsos and their management all the best.Ó
say except congratulations on all the
success and best wishes for even more
success. 25 years is a great achievement;
although time flies, data (from Ipsos) will
always remain with us all.
All the best.Ó
der of success dressed in the costume
of failure. From day one as I recall you
decided exactly of what you want to ac-
complish and you run during 25 years
with hope in your heart and dreams in
your head.. Bravo.”
been providing us with accurate research
and statistic services that are indispensa-
ble to our field.
Over the years, the name Ipsos has be-
come a reference, an assurance, and an
accreditation of research and monitoring
methodologies and processes, asking the
right questions, choosing the right sam
ples and meeting and exceeding their
clients’ request. We congratulate you
on the quarter of a century gone by and
eagerly look forward the many years of
collaboration still ahead.Ó
14

ficient your service is and how you put
your extensive expertise and know-how
at the service of your clients. Your feed-
back is reliable, timely, and insightful.
You have assisted us in exploring new
directions and ideas relevant to our
needs. Your dedication for what you do is
evident and, I feel that you strive to be a
partner in our dealings.Ó
Nezar Nagro
President
Rotana Media Services
Ò It is our pleasure to work
with a renowned global market research
company. IpsosÕ s knowledge of the mar-
ket and worldwide expertise provided us
with an array of research services through
a team of professionals that have always
aimed to achieve the highest standards.Ó
John Fawaz
Chief Commercial
& Marketing Officer
AWI Company
Ò For 25 years, Ipsos has been the syno-
nym of integrity, transparency, and reli-
ability for publishers, agencies, and ad-
vertisers all over MENA. Ipsos rightfully
established itself as the currency for me-
dia planning and market intelligence in a
market where credible data is a rare com-
modity. We at AWI Company value and
cherish IpsosÕ s contribution to the growth
of the Media industry in the Middle East
and wish IpsosÕ s team another 25 years of
success and prosperity.Ó
Ali Wahba
Advertising Manager
The Penninsula, Qatar
Ò Congratulations to all and
sundry at Ipsos for a well completed 25
years in the market research field.
Over the yearÕ s market research and study
reports conducted by Ipsos has been one
of the most trusted and respected in the
Middle East region.
The last couple of years though have seen
certain publishing houses misusing the
reports to further their own gains and this
I think has put a small dent in the cred-
ibility of Ipsos.
However hereÕ s wishing them well for all
their future endeavors.Ó
Cheriff Tabet
CEO
Drive Dentsu
Ò Eddy Monin has been a
pioneer in the research industry in the
MENA Region. Over the last 4 decades
his vision and dedication have succeeded
in turning Stat and then Ipsos into the
leading Research Company in the MENA
Region. Eddy and Ipsos have been instru-
mental in helping on one hand the Com-
munication Industry research and validate
its data, and on the other regulate the me-
dia Industry by introducing scientific tools
and monitoring systems. As a colleague
and friend I wish Eddy and his team all the
success they deserve in the pursuit of their
endeavors and the continuous dedication
in further developing the Research Indus-
try in our Region.Ó
Ghada El Khatib
Managing Director
AsdaÕ a
Burson-Marsteller-Beirut
Ò I am glad of the opportunity to post my
testimonial since Stat has been for me an
extraordinary experience. Back in 1988,
a fresh graduate from the AUB, I joined
Stat – my very first job, unforgettable. Lat-
er on, I moved to advertising. I recall that
Stat at the time was only two small offices
Ð at EdouardÕ s parentsÕ house. I was then
carrying surveys in the West area of Beirut
--divided--. I recall that I had at the time
foreseen your future expansion, predict-
ing if you still recall that someday you will
be Ò occupying a whole buildingÓ . For the
simple reason that I was convinced of the
value of your venture and of your profes-
sional approach and personality. Now,
Ipsos has fulfilled the prediction with a
full-fledged regional network. A giant
leap from modest beginnings. Congratu-
lations on your 25th anniversary, many,
many happy returns and continued suc-
cess.Ó
Ziad Hasbani
Middle East North Africa
Weber Shandwick
Ò I have been lucky to witness the growth,
expansion and transformation of this great
organization from Stat to Ipsos.
The journey hasnÕ t been an easy one: it
needed a clear vision, a lot of determina-
tion and most importantly hard and fo-
cused work. Eddy embodies all of these
vital traits, with enthusiasm and positivity
added on top. I havenÕ t merely watched
this success story from the sidelines; in
fact it has been an enduring partnership.
I collaborated with Stat soon after its es-
tablishment in my previous media repre-
sentative function. Today, as the regional
head of a leading global public relations
consultancy, I continue to work with Ipsos
across a number of geographies. Eddy has
instilled a spirit of Ô can doÕ which cascades
throughout a now large network. I am de-
lighted to celebrate this happy occasion
with you and I wish the Ipsos family even
more success in the next 25 years.Ó
Salem Rashid Al Man-
soori
Deputy Managing
Director
Sout al Khaleej Radio,
Qatar Media Corporation
Ò To know where you are .. You need
teamwork.. a commitment .. precision ..
credibility.. all of this are Ipsos group.Ó
Roger Sahyoun
Chairman
The Network
Communication Group
“The first time I heard of Ipsos was when I
myself was just starting out. I was merely
a junior then and the idea of an actual
body for research and statistics baffled
me, in fact I even scoffed at what I thought
would be a pointless company. However,
25 years since, I now completely realize
the value and importance of Ipsos in the
world of advertising and marketing. Ipsos
has played a huge part in changing the
perception of advertising and has in ac-
tual fact simplified the research aspect of
the field. Owing to Ipsos, getting detailed
insights into the market and the lives of
target consumers is now an undemanding
and effortless job for us advertisers and
marketers. On the occasion of Ipsos Me-
naÕ s 25th anniversary, I and the Network
Communications Group would like to
extend our sincerest greetings. I must say
that it has been our pleasure to work with
the Ipsos team of thorough professionals
and we look forward to a long and fruit-
ful alliance with all of you. Without you,
we truly cannot function. Once again, the
Network Communications Group would
like to take this opportunity to wish you
15

numerous more milestones. Cheers to
you Ipsos and hereÕ s to many more anni-
versaries.Ó
Basel Manasrah
Chief Operating Officer
Zain Jordan
Ò Ipsos have been a pre-
ferred research partner to Zain Jordan
for almost 10 years now, and throughout
this period it has been always a pleasant
effective experience; where they have
shown a great understanding of the tel-
ecom market in Jordan and the region
from all perspectives, as well as being a
great support to Zain Jordan team pro-
viding them with the needed studies,
market intelligence and investigation
that made the decision making process
for Zain Jordan much more inclusive.
We look forward to continue this part-
nership in the coming future, as we con-
sider Ipsos an important business partner
and we wish this esteemed organization
prosperity and success.Ó
Marwan Dimas
CEO
Leap media representatives
Ò Working in the advertis-
ing industry for a little less than 20 years
now, I can quite assertively say that the
name: Stat Ipsos is the name you hear
the most every day in every country in
the region. It is devotion to excellence
hard work and extensive proficiency that
made Ipsos what it is today! Congratula-
tions on your 25th year and many, many
happy returns.Ó
Mohammed H
Mukhtar
Sr Mgr Customer Data &
Services Index
Saudi Arabian Airlines
Ò Ipsos has been taking care of our re-
search needs for the last three years.
Over the years we always received high-
ly professional services from Ipsos in line
with the best practices in the research
industry. I congratulate Ipsos company
and management for their completion
of 25 years in MENA region and wish
them further growth and success in this
market.Ó
Youssef Barradi
Head of Marketing Lesieur-
Cristal (Groupe Sofiprotéol)
Ò Happy 25 years anniver-
sary Ipsos and best wishes for a long life
and prosperous collaboration with us.
Our joint journey started a decade ago.
You quickly proved yourself as a reli-
able provider of professional consumer
research services. You successfully deliv-
ered a number of projects and services
to our business. The breadth and depth
of your teamsÕ s knowledge combined
with a proven reliability qualified you to
conduct complex projects. You helped us
better connect with our consumers. You
helped us bridge the 40cm gap between
their minds and their hearts. YouÕ ve been
for sure one the major factors to our suc-
cess in Morocco. The journey is still long,
but I can rely on you to hit the road with
us. Keep on rocking and Happy birthday.”
Fadi Asmar
Managing Director
Publiscreen SAL
Ò NobodyÕ s unpredictable but you!... For
nobody foresaw what Ipsos might be-
come 25 years back! Ipsos Ð to me Ð has
been much more than a leader in skilled
research sourcing to agencies and clients,
but also a trustworthy business partner al-
ways intending to assist and develop the
research market in the Middle East. Here
we are - already celebrating IpsosÕ Silver
Jubilee! IÕ d like to congratulate you and
the team for this ongoing success story.Ó
Mohamed Almulla
Arab Media Group
Ò The Arab Media Group
congratulates Ipsos on celebrating 25
years in the MENA region.
Ipsos has become a benchmark of quality
and impartial research, offering the UAE
advertising market an independent view
of the media landscape.Thousands of ad-
vertisers trust Ipsos every day to plan their
media mix. As the parent company of the
largest operator of radio stations in the
region, AMG works hand in hand with
Ipsos to increase media accountabil-
ity and deliver quality targeted content
to our audience of 3.2 million listeners
each day.Ó
Houmam K.Shaar
HOD Director, Nestle
Zone Asia, Oceania
& Africa
“At Nestle Waters Home & Office Busi-
ness across zone AOA, our experience
with Ipsos Loyalty is a rewarding one.
We are pleased with the bilateral level of
cooperation we achieved in developing
creative, yet market exclusive solutions,
offering deeper understanding of our
existing & potential customers, more ro-
bust and actionable performance meas-
urements and greater organizational
alignment. We look forward to maintain-
ing this same wining spirit in the future.Ó
Joseph Ghossoub
Chairman and Chief
Executive Officer
MENACOM Group
Ò Ipsos MENA has been a key player be-
hind audience measurement in the re-
gion. Over the years, they have provided
a standard for the industry. Their various
products, both syndicated and bespoke
have delivered strong audience insights
which have helped marketers and com-
munication develop successful cam-
paigns and build great brands. At MEC,
we greatly value our partnership with
Ipsos MENA as they are an integral part
of our planning process. We would like
to take this opportunity to wish Ipsos
MENA a very happy 25th anniversary
and wish them the very best for many
more years of success.Ó
Mark Daou
Media Director
Initiative KSA
Ò Ipsos Has consistently
demonstrated excellent knowledge of
the statistic business, additionally the
team has established highest level of pro-
fessionalism. It was a great experience to
deal with an expert company that has
improved the way media planning are
performed by providing the accurate
data base for all media types and helping
agencies to grow their clients businesses.
I wish Ipsos all the best and continuous
of development to keep rising the adver-
tising industry.Ó
numerous more milestones. Cheers to
versaries.Ó
ferred research partner to Zain Jordan
for almost 10 years now, and throughout
this period it has been always a pleasant
effective experience; where they have
shown a great understanding of the tel-
ecom market in Jordan and the regionecom market in Jordan and the region
from all perspectives, as well as being a
great support to Zain Jordan team pro-
viding them with the needed studies,
market intelligence and investigation
that made the decision making process
for Zain Jordan much more inclusive.
We look forward to continue this part-
nership in the coming future, as we con-
sider Ipsos an important business partner
and we wish this esteemed organization
ing industry for a little less than 20 years
now, I can quite assertively say that the
name: Stat Ipsos is the name you hear
the most every day in every country in
the region. It is devotion to excellence
hard work and extensive proficiency that
made Ipsos what it is today! Congratula-
tions on your 25th year and many, many
happy returns.Ó
Ò Ipsos has been taking care of our re-
search needs for the last three years.
Over the years we always received high-
ly professional services from Ipsos in line
with the best practices in the research
industry. I congratulate Ipsos company
and management for their completion
of 25 years in MENA region and wish
them further growth and success in this
market.Ó
16

Edmond Moutran
Chairman
& Chief Executive Officer
Memac Ogilvy & Mather
Holding Beirut
Ò Thank you for your wonderful 25 years at
enriching the advertising industry in our
MENA region, for exploring its marketsÕ
potential and trends, for asking consum-
ers the right questions, for enabling them
to express their views, for observing their
behavior, for listening to their wishful
thinking, and most important, for analyz-
ing all this data in expert ways and inspir-
ing our people with precious insights.Ó
Raghavendra. A (Raghu)
Director Ð National Service Division
Abdul Latif Jameel , KSA
Ò Ipsos is an exceptional research partner
for all our marketing activities for after-
sales service. Their research activities and
customer survey results is always helps
in understanding the customerÕ s needs,
Their vast experience in the Saudi auto-
motive market helped us to quickly iden-
tify and develop the most creative routes
to improve after sales service operations.
The team strives for excellence and deliv-
ers superior client service every time. We
look forward to continuing our partner-
ship to understand and deliver best serv-
ice to our customers.Ó
Demetris Petrides
Consumer & Trade
Strategic Insights
Lead - Middle East
& Africa - JTI
Ò My 1st encounter with the Ipsos team in
Jordan 5 years ago was enough for them
to earn my trust and for us to move from 1
project a year to around 20 projects every
year. Congratulations on your anniver-
sary, and I look forward to working with
Ipsos for many years to come.Ó
Michele Khalife
Marketing and
Total Liban
“Total Liban conducted a field survey
with Ipsos in 2012. The experience was
successful in terms of time accuracy
and scope of work. Results were well
presented and especially thoroughly ex-
plained & analysed. The team showed a
great flexibility till the last minute with all
the changes required. Congratulations.”
Vera Chalhoub
CFO
Drive Dentsu, Lebanon
Ò Congratulations to Ipsos,
and to Eddy in particular for his prowess
in running a truly successful business for
over a Quarter Century. We were part of
this success and we hope to be part for
the next 1000 years of ultimate growth
and excellence . Your emphasis on your
clientsÕ & partnersÕ satisfaction led you
very far. We trust it takes you even farther
down this successful path. We foresee
your leadership & guidance would never
wane under your masterful planning, and
immaculate service.Ó
Eli Khoury
CEO
Quantum Group
Ò What would the advertis-
ing and communication industry be with-
out Stat-Ipsos? What started as a handy
tool 25 years ago became an essential
and instrumental provider to our work on
both the planning and information arena.
Throughout the years, Stat-Ipsos Lebanon
pioneered on so many fronts, the first ad
tracker and monitoring system, the first ad
view service, the first people meter in the
MENA region to name just a few...
Today we wish Stat-Ipsos continuous suc-
cess and more productive and efficient
collaboration for the years to come.Ó
Manuel Wazen
Zaatar W Zeit, Lebanon
Ò Dealing with Ipsos, for the
third time, has been a very smooth and
efficient experience: from the insightful
meetings preceding the research to the
professionalism during data collection
and finally the detailed reports at the end.
This definitely won’t be our last collabo-
ration together.Ó
Maher Achi
CEO - Leo Burnett MENA
Ò As someone once said, Ç the road to suc-
cess is always under constructionÈ In 25
years you have built a super highway.
Happy 25th anniversary and my best
wishes for the next 25.Ó
Rola Hassanieh
Research Manager
KDD, Kuwait
Ò We have been working
with Ipsos for all our research needs in
Kuwait for the past four years and it has
been a successful collaboration. We ap-
preciate their expertise, professionalism,
responsiveness and foremost their trans-
parency. On this special occasion, we
would like to congratulate Ipsos for its 25
years anniversary in the MENA region and
wish them further success and prosperity.
We look forward for more work and col-
laboration with Ipsos in the future.Ó
Ramsay G. Najjar
Chairman
Strategic Communications
Consultancy, Lebanon
Ò As a strategic communication consultan-
cy, we have had the privilege to collabo-
rate with Ipsos on a number of projects
over the years, always to a positive out-
come. Beyond it being a testimony to the
know-how and expertise of the company,
Ipsos remains without a doubt a stalwart
of the regionÕ s market research sector,
and a success story of a company that
managed to combine international best
practices and expertise with in-depth
knowledge of local markets and a genu-
ine understanding of the regionÕ s social,
cultural, economic, and political specifi-
cities. In a continuously shifting environ-
ment, Ipsos remains a model of consist-
ency in adapting to change, all while
providing a window into the hearts and
minds of the regionÕ s consumers, constit-
uents, and opinion leaders.Ó
Joe Ayache
Group Managing
Director
Impact BBDO
Ò Dear Eddy, I cannot remember when we
met for the first time, but in 1988 I was
just kickstarting my career in Advertising
and yours in Research.
I admired your pioneering ambition to
look for sense and dig for insights and
habits in a country where the search for
information was simply luxury, but you
made this luxury accessible, and later
indispensable. We met many many times
and discussed a lot of things personal and
business, and I cherished these moments
dearly. I also witnessed your expansion
17

and your success, with admiration, and
awe as you met these challenges one by
one turning Ipsos into a research power-
house. I congratulate you personally as
well all the staffs of the first difficult years,
and those who are today an integral part
of your bigger family.
Best wishes and many happy returns on
your 25th anniversary.Ó
Guy Chapman
Deputy Teaching
Centre Manager
British Council, Lebanon
Ò I was very pleased with the service we
received from Ipsos. From the begin-
ning of the project until the final presen-
tation of results, I was impressed by the
professionalism and responsiveness of
the research team. They took the time to
understand the specifics of our business
and worked hard to ensure that the final
reports we received contained relevant,
actionable information that helped us to
plan our strategy for the coming years. I
found the Ipsos team to be flexible, dedi-
cated and focused on quality, and I would
be happy to work with them again.Ó
Pierre Choueiri
Chairman & CEO
Choueiri Group
Ò For the past 25 years Ipsos
MENA has played a vital role in the evolu-
tion of the regionÕ s advertising and media
industry, and I am sure they will continue
to do the same for much longer than the
25 years to come.
Happy 25th Anniversary.Ó
George Jabbour
CEO Middle East
Communications
Network, Lebanon
Ò On the occasion of IpsosÕ 25th year an-
niversary in the MENA region, I would
like to wish the group generally, and you
specifically, continued success. Looking
back on the first time I met you, 25 years
ago, it was obvious to me even then, the
passion and the determination that has
led to IpsosÕ present day success and
achievements in our region. Ipsos has set
a new benchmark, and become an in-
dispensable reference and partner in the
research business.
As head of the Media Research Commit-
tee in Lebanon as well as on a personal
level, I can only be proud of having part-
nered with you, to implement the first
TAM system in the region- and that was
15 years ago. Happy 25th Anniversary
and many more to come!Ó
Salim Karadsheh
Nuqul Group, Jordan
Ò Over the past 10 years
Ipsos has been instrumental in helping
my company transform from a product
centric to a market centric company.
We have actively engaged with Ipsos to
probe consumer behaviors and attitude
which helped us both in strategy formu-
lation and product and service develop-
ment. There after Ipsos helped us verify
that our planned products and services
do indeed address market desires. In ad-
dition Ipsos helped us measure the im-
pact of our strategy change. Throughout
our engagement we enjoyed the per-
sonal aspect of our collaboration, the
responsiveness of Ipsos to the time and
speed requirements and we became ac-
customed to the quality of Ipsos research
as well as free insights on consumer and
technology trends that we receive from
time to time. Our growth would not have
been the same without the help we get
from Ipsos.Ó
Brit Steiner
Communications Chief
& Donor Coordinator
USAID Pakistan
“USAID is very pleased to have Ipsos as
a research partner for our communica-
tions work in Pakistan. Research is es-
sential for any communications effort if
it is to be effective. The insights and ex-
pertise that Ipsos team brings to the table
enables us to design and execute USAID
communications more effectively and
ensure that the people of Pakistan know
about the assistance that is being deliv-
ered to them by the American people.
We congratulate Ipsos on its anniversary
in the region, and look forward to the
continued productive partnership.Ó
Souheil BADAA
Chief Marketing Officer
Novatis Group, Morocco
“Novatis Group is quite an
atypical FMCG in Morocco. Competing
with some of the worldÕ s largest brand
builders in consumers products, we had
to rely on the expertise and knowhow of
an innovative research company to de-
liver the results and insights we continu-
ously need in order to earn our consum-
ers trust, hence business on a daily basis.
Through our growing partnership, we
have taken on some sizable projects that
led to incredible results. We are proud
to call Ipsos one of our strongest partners
thanks to the constant efforts of the local
team that really feels as an extension of
our own marketing team.Ó
Joe Chemaly
Managing Director
First Arab Media
Services, KSA
Ò Ipsos has helped the advertising market
across the MENA region and especially
the Saudi market for the past years. The
reason why we work with Ipsos is the
certain information, most importantly rel-
evant. In every case we have worked on,
plenty of information is ready to be taken
away and referred to as well. In brief,
Ipsos supported us by studying the market
potential of every medium using their full
fledge platform and unique helpful data.
It is of my greatest pleasure to share the
success of your 25th celebration in the
MENA region and more to come.Ó
Dr Amina Al Rustamani
Group CEO
TECOM Investments, UAE
Ò On behalf of TECOM Investments, we
would like to extend our warmest wishes
to Ipsos and the team as you celebrate
25 remarkable years Ð congratulations
achieving this significant milestone.
Ipsos has been in the forefront and a re-
liable source in offering intellectual mar-
ket research to several companies in the
MENA region. Ipsos have diligently pro-
vided us with timely, accurate and mean-
ingful analysis to make informed busi-
ness decisions. We wish Ipsos continued
success and look forward to a lasting
association.Ó
18

Wilson Issa
Managing Director
Vivaki , Levant
Congratulations on Ipsos
Ò MENAÕ s 25th anniversary Ð an impor-
tant milestone and a true testament to
the hard work and relentless dedication
of your team. Thanks to your support,
we have, over the past decade, greatly
impacted the media industry here in The
Levant Ð a fast-growing market with tre-
mendous potential. We are grateful for
your commitment and professionalism
and wish you continued success as you
celebrate this special occasion.Ó
Elie Khoury
CEO
Omnicom Media Group,
MENA
Ò Over the last decade, weÕ ve had many
opportunities to collaborate with IpsosÕ
MENA team. Together, weÕ ve achieved
a lot and our partnership runs deep. As
Ipsos turns 25 in our region, our industry
is going through a revolution that puts
data even more at the heart of our op-
erations. We therefore look forward to
an even deeper collaboration in order to
turn challenges into successes.Ó
Imad Jomaa
Owner
JGroup
“JGROUP has had the
pleasure of working with Ipsos for over
ten years, conducting studies that cover
all of our media in Lebanon, Iraq and the
rest of the Middle East.Together, we have
worked on quantifying the reach and
success of our companies Ð Al Media,
Promomedia, Promoprints and Promofix
Ð in what concerns TV, outdoor and
print, recently expanding our reach to
the digital world as well. Working with
Ipsos has brought nothing but success
our way; and we are looking forward to
further developing our relationship, aim-
ing higher and farther with each coming
year. Thank you for your continuous sup-
port, professionalism and contribution to
the local and regional fields of media.
We are forever grateful to be part of this
industry with you. HereÕ s to the future.Ó
Julien Hawari
Co-Chief Executive Officer
MediaQuest
Ò It is a great pleasure to be
associated with you and Ipsos all these
years. We would like also to congratulate
you, 25 years ago Stat entered the market
as a small challenger.Year after year, Eddy
Monin and Ipsos proved that setting high
standards and an effective service make
you quickly the leader. It is a remarkable
journey that Eddy and Ipsos took. On this
silver anniversary occasion, I would like
to wish you every success in your journey
and best wishes to all of you from the Me-
diaquest family.”
Alexandre Hawari
Co-Chief Executive Officer
MediaQuest
Ò Congratulations on your
Silver Anniversary. We value our partner-
shipwithIpsos,findingitaninnovative,cli-
ent-focused organization. Having a great
leader like yours behind its vision, who
has passionately and relentlessly worked
for 25 successful years, is highly remark-
able. Best wishes from the Mediaquest
family. We wish you many more years
of success.Ó
Francois Grassal
Marketing Group Manager
Pernod Ricard Middle East
& North Africa
Ò Ipsos Lebanon is a recent though great
partner of Pernod Ricard MENA. It is al-
ways a great pleasure to work with a great
team, which quality and dedication is
extremely appreciated. Ipsos Lebanon is
much more of a partner than a mere sup-
plier, and I feel our relationship is made of
strong mutual trust and pleasure to work
together. I look forward to carry on work-
ing with the team in the future.Ó
Georges Chehwane
Chairman
Group Plus
Ò I have witnessed the begin-
ning of Stat 25 years ago and at the time
I was launching Group Plus. Over the
years Stat became Ipsos and Eddy Monin
became the reference for any research
needed to acquire an accurate statistic
study. The expansion of the company
towards Levant and Gulf countries con-
tributed not only in positioning Ipsos as
a leader in the field but allowing him to
offer his clients a portfolio of services that
are innovative with high added value. I
am happy to celebrate with Eddy his suc-
cess today and to witness what his com-
pany reached in 25 years. All the best of
luck for the next 25.Ó
Reda Taleb
Marketing Director
Centrale Laiti• re Ð Danone
Morocco
Ò Ipsos is a strong Market research part-
ner for us, and we always find true re-
sponse to our need of having a reliable
partner to drive our understanding of the
market place. We are also very pleased
to find multiple centers of expertise
throughout a large network of com-
petencies, regionally and worldwide.
I hope that our partnership will con-
tinue strengthening bases on true win-
win approach.Ó
Dani Richa
Chairman & CEO Impact
BBDO Group
MENA & Pakistan
Chairman Omnicom Media
Group MENA
Ò As far back as I can recall, and around
the same time I started in this industry,
Ipsos has played a valuable part in my
business. From that day I have counted
Ipsos to be a barometer and a compass for
our industry; a reliable source of knowl-
edge that has helped guide me and my
clients in making sound and educated
decisions about the market, the media
and the consumer. IÕ d like to thank Eddy,
for in those 25 years he was always there
to support and collaborate with us when-
ever we needed him, in both difficult and
simple times, and any moment in be-
tween. On behalf of the Group IÕ d like to
congratulate Eddy Monin and his team on
25 successful years, and without a doubt
they will go from success to success.Ó
Paola Atallah
Group Marketing
Manager
Azadea Group
Ò In a highly dynamic industry, Ipsos was
able to provide us with the support need-
ed to carry out regional retail projects,
backed up with the market intelligence
we were seeking for. Throughout this col-
19

laboration, Ipsos truly acted as a regional
entity whilst ensuring the utmost supervi-
sion and a flawless coordination. It has
been a very enriching experience.Ó
David Cason
Market Research Director
JTI
Ò I have worked for many
years with Ipsos in the Middle East and
always been satisfied with their service.
They are good market research practition-
ers, know their markets and take a prag-
matic and practical approach to project
management. When issues arise, good
intent and flexible was always shown,
and we were always able to find a solu-
tion. I also observe the team has grown
from strength and expertise to over
the years. This gives me added confi-
dence that projects will be delivered
as promised.Ó
Jordi Sangil
Head of Consumer
Intelligence
Commercial Bank
of Dubai
“Ipsos MENA represents a significant
share of my professional career, since is
the company that gave me a warm wel-
come in the Middle East. As an employee,
IÕ ve been proudly part of the Ipsos Family.
As a client now, I am now enjoying the
benefits of working with the best in class
research institute in the region. Not only,
I would highlight the advanced research
solutions, which are out of discussion, In
my view, what makes Ipsos MENA differ-
ent is the people and the sense of family
that I’ve always felt in the different offices
across the region. My sincere congratula-
tions to the Ipsos MENA family for this
anniversary, and I wish you many more
years of business success.Ó
Fouad Haddad
Chairman
SociŽ tŽ dÕ Oxyg• ne et
dÕ AcŽ tyl• ne du Liban S.A.L.
Ò Our activity is a specialized one and
covers a lot of market segments from the
small mechanical workshops to the big
steel and food industries and from the
homecare services to the large medical
institutes. As you can imagine, it is not
an easy task to perform a customersÕ s at-
isfaction survey and analyze precisely
the differences between all these seg-
ments. To add to the complexity, we are
affiliated to an international Group who
also needs a common lecture grid on the
survey results to be able to benchmark
and compare between geographies. We
turned to Ipsos as a natural partner in our
quest. Together we amended and modi-
fied the questionnaire in order to com-
ply with our local particularities. It was
not easy to harmonize our visions at the
start but with the help of Ipsos team we
reached quickly the requested models.
Ipsos performed the survey, analyzed the
results and proposed a comprehensive
lecture that helped us identify clearly
our strength and areas of progression.
We found in Ipsos the right partner that
could cope with local and international
dimensions in our survey. The result was
up to our expectation and we surely will
come back for more in the next periods.Ó
Elie Badr
Marketing Excellence
Manager, Near East, Sanofi
Ò We mainly use studies to measure cur-
rent situation explore opportunities and to
continuously follow the development of
our brands, the feedback of stakeholders
and consumers over time, by measuring
major key variables. Ipsos have antici-
pated our needs; it is much more than a
research agency that just provides market
studies and results analysis, Ipsos pro-
vides solutions. Moreover, I have rarely
seen such a professional team that is so
passionate to provide support, great ide-
as, and problem solving answers.Ò
Sara Assaf
General Manager
Intermarkets, Lebanon
«It’s not just about quantita-
tive data and numbers. ItÕ s not just about
qualitative research and insights. It’s also
about the trust. The trust that you must
have with a company in charge of re-
searching your brands, and giving you the
tools needed to strategize accordingly. I
can safely say I trust Ipsos. And this makes
the whole difference. Happy 25th Anni-
versary!È
AntonioVincenti
CEO
Pikasso
Ò From the beginning of our
cooperation in 1988 until today, Stat that
became part of Ipsos, have been our stra-
tegic research and monitoring partner.
Every week each and every billboard and
large size location is monitored by the
controllers of Ipsos. This has contributed
to the credibility followed by the success
of poster adverting in Lebanon. Such a
service conducted in very few countries
of the world. Ipsos also provides accu-
rate qualitative reports that are very use-
ful in our daily work. Wishing Eddy, and
the whole team of Ipsos MENA a bright
future.Ó
Siddiq Akbar
Marketing Manager,
AkzoNobel Pakistan
Ò The dedication and effort
which you have put into producing the
reports for our Retail Audit and the sub-
sequent strategic analysis of options for
better performance, has been above and
beyond the call of duty. I would like to ap-
preciate you and your team for completing
the project on time and to a high standard
- we couldnÕ t have done it without your
expert consulting services. We look for-
ward to working with you in future.Ó
Elie Farah
Managing Director
Mindshare Kuwait
Ò Congratulations Ipsos
MENA on your 25th anniversary! Our
business relationship is not only meas-
ured by the number of years but also by
the high level of professionalism, integri-
ty, support, and cooperation that we have
experienced together throughout these
years, especially with the Ipsos Kuwait
team. We wish Ipsos MENA continued
Mony Gedeon
Country Manager
Product of theYear,
Lebanon
Ò ItÕ s one thing to collect data and feed-
back – but quite another to analyse and
present the data in a way that is clear
and inspires action. As we look forward
for outstanding achievements, we need
those who identify our current perform-
laboration, Ipsos truly acted as a regional
sion and a flawless coordination. It has
been a very enriching experience.Ó
years with Ipsos in the Middle East and
always been satisfied with their service.
They are good market research practition-
ers, know their markets and take a prag-
matic and practical approach to projectmatic and practical approach to project
management. When issues arise, good
intent and flexible was always shown,
and we were always able to find a solu
tion. I also observe the team has grown
from strength and expertise to over
the years. This gives me added confi
dence that projects will be delivered
as promised.Ó
“Ipsos MENA represents a significant
share of my professional career, since is
the company that gave me a warm wel-
come in the Middle East. As an employee,
IÕ ve been proudly part of the Ipsos Family.
As a client now, I am now enjoying the
benefits of working with the best in class
research institute in the region. Not only,
I would highlight the advanced research
solutions, which are out of discussion, In
my view, what makes Ipsos MENA differ-
ent is the people and the sense of family
that I’ve always felt in the different offices
across the region. My sincere congratula-
tions to the Ipsos MENA family for this
anniversary, and I wish you many more
years of business success.Ó
Ò Our activity is a specialized one and
covers a lot of market segments from the
small mechanical workshops to the big
steel and food industries and from the
homecare services to the large medical
institutes. As you can imagine, it is not
an easy task to perform a customersÕ s at-
isfaction survey and analyze precisely
20

ance to lead us with facts and figures to
our goals. Ipsos with its latest analytical
systems had proven year after year that
they are amazingly able to collect valid
data, employ powerful analytics, and turn
the combination into a powerful plan for
improvement for your company. Con-
gratulations for your 25th anniversary in
the MENA region. Our sincere wishes for
ultimate success.Ó
Turki Alshabanah
President of TV Sector
Rotana Group
Ò Rotana would like to congratulate Ipsos
for being a major player in the MENA re-
gion concerning their audience measure-
ment role in the market. The last 20 years
have seen an exponential growth in the
number ofTV Channels available in the re-
gion resulting in increased viewing choice
for viewers. Technological change and in-
creasing sophistication of audience view-
ing habits across multiple platforms mean
that the future will require advanced audi-
ence measurement techniques will need to
be developed and implemented to support
broadcaster and advertisers in the future.Ó
Faris Abouhamad
Managing Director,
Interone Resonance
Middle East
Chairman and
World President of IAA
Ò A true case of admiration!
From a dream to another was the motive.
From uncertainty to clarity and from al-
most vacuum depth and knowledge has
been created. This organization is a true
representation to where its AMEA arm
started: Defying the norms, questioning
the usual and the sky is no limit.
Thank you for showing new realities to
the advertising industries, for removing
one more unknown from the equations,
and most of all for being an approachable
professional friend. Good luck and let the
growth be your partner all the way.Ó
Mohtashim Abbasi
Head of CMI
Unilever Pakistan Limited
Ò I had an opportunity to
interact with Ipsos on a shopper in-
sights project and found them methodi-
cal and committed. I appreciated their
involvement including direct access to
their regional and global network /team
which I believe further helped to per-
fect our focus.Ó
Alain Hakim
Assistant General Manager
Group Head of Marketing
& Development Division
Credit Libanais Group
Ô ÕW e would like to take this opportunity
to express our appreciation to Ipsos for
providing Credit Libanais Group with
exceptionally effective tools to evaluate
our products & services, customer sat-
isfaction and perception. Ipsos offers a
one stop shopping for all our research
and analytical needs. It delivers a com-
bination of sophistication and flexibility,
equipped with substantial technology
and skilled staff to be that kind of part-
ner you really need. The insight that we
have received from their different pro-
grams has been valuable to make well
informed decisions.Õ Õ
El Mehdi Kadiri
Directeur Marketing
Biscuiterie Industrielle
du Maghreb
Ò Mon expŽr ience avec Ipsos a dŽm arrŽ il
y a quelques années, et aujourd’hui Ipsos
est devenu notre 1er partenaire recher-
che. Au fil des ans, nous avons dével-
oppŽ un lien Žt roit gr‰ce notamment au
sérieux et à la rigueur des équipes. Je sa-
isis cette occasion pour souhaiter un joy-
eux anniversaire ˆ Ipsos et surtout ˆ ses
équipes, qui nous ont toujours montré
une totale implication dans les projets
dont ils ont eu la charge et un support
sans faille.Ó
Othman Chraibi
Business Executive
Manager
Coffee & Beverages
NESTLE MAGHREB
Ò As a partner, Ipsos has been able to
build with NESCAFƒ Team trust and bring
real value over time, thanks to the qual-
ity of the teams, as well as the excellence
in their executions- both qualitative and
quantitative. Always reactive, we know
we can count on Ipsos no matter the ur-
gency can be, while never compromis-
ing with the quality of the deliverables.”
Niraj Morey
Consumer & Market Insight
(SEAA, Foods)
Unilever Asia
Ò My experience with the Ipsos team has
been excellent and mutually enriching. I
especially liked the teamÕ s ability to pull
in several senior and experienced voices
into the debates around the research de-
sign and research interpretation proac-
tively. This enabled the Ipsos team to
make their point of view stronger and
communicate recommendations more
clearly. I also appreciated the servicing
teamÕ s attitude in responding swiftly to
CMI’s queries and requests on proposal
and analysis related matters.Ó
Philippe Skaff
Multiple Group Chairman and CEO
Ò It was 1993. A gorgeous brunette
walked into grey’s newly set up offices in
Beirut. At the Time I was merely a crea-
tive director. Little did I know about re-
search but I suddenly got very interested
. She went on with her sales pitch , about
how good working for stat was, and how
her Boss was the best person to work for
and all that jazz.... All that time I was still
focused on her big brown eyes. It was
a memorable moment. Eddy thank you
for that , and for having advanced the re-
search scene in the Region....Congratu-
lations.Ó
Bachar Kiwan
..‫وبعد‬‫طيبة‬‫حتية‬
‫إيب�سو�س‬� ‫�سركة‬ ‫تقف‬ ‫وبينما‬ ‫�ليوم‬
‫من‬ ً‫ا‬‫عام‬ 25 ‫عتبة‬ ‫على‬ ‫�ستات‬
‫منذ‬ ‫تعاون‬ ‫م�ساريع‬ ‫من‬ ‫جمعنا‬ ‫ما‬ ‫أتذكر‬� ،‫�لعطاء‬
‫إىل‬� ‫�لتعاون‬ ‫ذلك‬ ‫حتول‬ ‫ما‬ ‫�سرعان‬ 1994 ‫عام‬
‫�ل�سركة‬ ‫هذه‬ ‫على‬ ‫�لقائمني‬ ‫من‬ ‫�لكثري‬ ‫مع‬ ‫�سد�قة‬
.‫�ملتميزة‬
‫ثابتة‬ ‫بخطى‬ ‫ينمو‬ ‫�ستات‬ ‫إيب�سو�س‬� ‫م�سروع‬ ‫أيت‬�‫ر‬
ً‫ا‬‫عام‬ 25 ‫مدى‬ ‫على‬ ‫وطورت‬ ‫تطورت‬ ،‫و��سحة‬ ‫ؤية‬‫و‬‫ور‬
ً‫ا‬‫�سريك‬ ‫لي�سبح‬ ً‫ا‬‫مهم�س‬ ‫كان‬ ‫�لذي‬ ‫�لدر��سات‬ ‫عامل‬
،‫�ل�سركات‬‫كربى‬‫يف‬‫و�لت�سويق‬‫إعالم‬‫ل‬�‫لقطاع‬ ً‫ا‬‫د�عم‬
‫�لدر��سات‬‫قطاع‬‫يف‬‫وريادة‬ ً�‫رمز‬‫إيب�سو�س‬�‫أ�سبحت‬�‫و‬
.‫�لعربي‬‫�لعامل‬‫يف‬
‫بعطاء�ت‬ ‫جناح‬ ‫ق�سة‬ ‫بات‬ ‫ر�ئع‬ ‫عمل‬ ً‫ا‬‫حق‬ ‫إنه‬�
‫قرن‬ ‫ربع‬ ‫لكم‬ ً‫ا‬‫فهنيئ‬ ،‫�ل�سركة‬ ‫هذه‬ ‫على‬ ‫�لقائمني‬
‫بالعطاء‬ ‫مليئة‬ ‫بحقبة‬ ‫لكم‬ ‫متنياتي‬ ‫مع‬ ،‫�لتميز‬ ‫من‬
.‫و�لنجاح‬
‫لكم‬‫�لتمنيات‬‫أطيب‬�‫مع‬
21

22

Ipsos: One activity, six specializations
The Social Research and Corporate Reputation Specialists
Ipsos Marketing
The Innovation and Brand Research Specialists
Ipsos ASI
The Advertising Research Specialists
Ipsos Loyalty
The Customer and Employee Research Specialists
Ipsos Observer
The Survey Management, Data Collection and Delivery Specialists
Ipsos MediaCT
The Media, Content and Technology Research Specialists
Ipsos Observer is the global practice
within the Ipsos group specialized in
Survey Management, Data Collection and
Data Delivery for clients across all sectors.
Our teams of professionals identify the
best solution for your business issue and
work with you to determine the most
relevant fielding methodology, always
keeping in mind your price thresholds,
without compromising quality
Ipsos ASI is measurement of the effectiveness of
marketing communications for nearly 50 years
(Preview House starting in 1963) based on a
unique experience with more than 95,000 tests
to date, more than 7,500 per year in the world.
Offers a full range of advertising research: from
copy-testing to brand equity through Tracking
Ipsos Marketing offers simple, intuitive
solutions built on powerful philosophies
and always linked to business outcomes.
We help our clients uncover people
insights and motivations on their markets,
innovate and position their brands, and
maximize sales to get the best return on
investments.
Ipsos MediaCT helps clients make
connections in the digital age. We are
leaders in measuring and understanding
how consumers access, use and respond
to media content across platforms.
Our global expertise covers audience
measurement, content research and a
custom research portfolio that includes
tools for digital passive measurement,
brand equity and content testing
Ipsos Public Affairs teams around the world
conduct research on public policy issues and
on the attitudes and behaviors of citizens and
consumers. Our goal is to help our clients
manage issues, advance reputations, determine
and pinpoint shifts in attitude and opinion, and
enhance communications. We provide clients with
information that helps them understand how they
can build efficient and effective policies, programs,
communications strategies, and marketing
initiatives.
Ipsos Loyalty is the global leader in
customer experience, satisfaction and
loyalty research with over 1,000 dedicated
professionals located around the world.
Our creative solutions build strong
relationships which lead to better results
for our clients. This has made us the trusted
advisor to the world’s leading businesses
on all matters relating to measuring,
modeling, and managing customer and
employee relationships
I
s
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W
m
ts
t
Measurement
of advertising
effectiveness
Ipsos
Media and
Technology
Marketing
and Innovation
Fieldwork
& Data processing
Customer
and Employee
relationship
management
Opinion
and Social
Research
23

Ipsos Algeria
2 Rue Oubad Said Draria, Algers, Algeria
Tel & Fax: 213-21-307893
E-mail: admin.algeria@Ipsos.com
Ipsos Bahrain
Adliya Ave., Manama, Bahrain
Tel: 973-17-827344 Fax: 973-17-827194
E-mail: admin.bahrain@Ipsos.com
Ipsos Egypt
Cornish El Nile, Cairo, Egypt
Tel: 20-2-25286815 Fax: 20-2-25286809
E-mail: admin.egypt@Ipsos.com
Ipsos Iraq
Naz City, Bldg E, Gulan Str., Erbil, Iraq
Tel: +964-662588080
E-mail: admin.iraq@Ipsos.com
Ipsos Jordan
Wasfi Al-Tal Str., Amman, Jordan
Tel: 962-6-5697193 Fax: 962-6-5697196
E-mail: admin.jordan@Ipsos.com
Ipsos KSA
Tahlia Str., Jeddah 21332, KSA
Tel: 966-2-6655284 Fax: 966-2-6654781
E-mail: admin.ksa@Ipsos.com
Ipsos Kuwait
Boubyan Bank Bldg., Beirut Str., Kuwait
Tel: 965-2-2626025 Fax: 965-2-2626019
E-mail: admin.kuwait@Ipsos.com
Ipsos Lebanon
Ipsos Bldg., Dekwaneh, Beirut, Lebanon
Tel: 961-1-494136 Fax: 961-1-502643
E-mail: admin.lebanon@Ipsos.com
Ipsos Morocco
16 Asphodeles Str., Casablanca, Morocco
Tel: 212-522-985702 Fax: 212-522-985722
E-mail: admin.morocco@Ipsos.com
Ipsos Pakistan
181, Str. 68, F-10/3, Islamabad, Pakistan
Tel: 92-51-2210815-8 Fax: 92-51-2210819
E-mail: admin.pakistan@Ipsos.com
Ipsos Qatar
223 IBA Bldg, C Ring Road, Doha, Qatar
Tel: 974-44010666 Fax: 974-44667357
E-mail: admin.qatar@Ipsos.com
Ipsos Tunisia
1 Rue Ahmed Amine, La Marsa, Tunisia
Tel & Fax: 216-71-747740
E-mail: admin.tunisia@Ipsos.com
Ipsos UAE
Dubai Media City, Dubai, UAE
Tel: 971-4-4408980 Fax: 971-4-4408981/2
E-mail: admin.uae@Ipsos.com
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Additional countries covered: Afghanistan, Iran, Libya, Oman, Sudan, Syria, Yemen
Ipsos MENA
www.ipsos.com
@IpsosMENA

Ipsos 25 years in MENA

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