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Insights From Building An Awesome SEO Platform
       “The Good, The Bad & The Spammy”
                    April 2012



                    @stevejlock
Image: http://geofflivingston.com
The Good :-)




                                                   @stevejlock
The Bad :-(




                 Image: brothersoft.com
   @stevejlock
Image: http://nononprofitspam.files.wordpress.com
& The Spammy :-p




                                                                       @stevejlock
Recommended SEO Tools...
=> Analytics SEO – analyticsseo.com
=> howgoodisyourseo.com – free lead generation tool.
=> Microsoft SEO Toolkit - microsoft.com/web/seo
=> Majestic SEO – majesticseo.com
=> ChangeDetection.com – monitor changes on webpages.
=> RelFinder – visualdataweb.org/relfinder.php
=> Xenu Link Sleuth - home.snafu.de/tilman/xenulink.html
=> SEO Tools for Excel - nielsbosma.se/projects/seotools
=> Author Crawler - tomanthony.co.uk/tools/author-crawler
=> Virante - virante.com/seo-tools/duplicate-content


                        @stevejlock
Recommended SEO Tools...
=> Blekko.com – use as a powerful SEO research tool.
=> Tineye.com – can be leveraged to reverse engineer
display ads.
=> Ubersuggest.com – amazing for long tail keyword
research.
=> SEOmoz Mozbar - seomoz.org/seo-toolbar
=> Rank Checker - tools.seobook.com/firefox/rank-checker
=> Keyword Pad - goodkeywords.com/keyword-pad
=> Merge Words – mergewords.com for keyword generation.
=> Screaming Frog - screamingfrog.co.uk/seo-spider
=> Marketing Grader - marketing.grader.com


                        @stevejlock
Recommended Social Tools...

=> Summify.com – automated, intelligent content discovery.
=> CrowdBooster.com – powerful social insights.
=> Twitterfeed.com – social media automation.
=> Seesmic Ping – social media syndication.
=> Rapportive – mine rich social contact details in Gmail.
=> SocialMention.com – awesome social mining tool.
=> Topsy.com – another awesome social mining tool.
=> Sharedcount.com – many social APIs in one place.
=> Buffer – bufferapp.com for automated tweet scheduling.



                         @stevejlock
Recommended Social Tools...

=> Parse.ly – get insights from content publishing.
=> PostRank.com – use with Google Reader.
=> Followerwonk.com – for more Twitter insights.
=> FindPeopleOnPlus.com – index on Google+.
=> Formulists.com – automation of Twitter lists.
=> Gist.com – social CRM type functionality.
=> Export.ly – mine Twitter followers.
=> MarketMeSuite.com – a powerful emerging platform.




                         @stevejlock
Misc Tools, Tricks & Services
=> MyBlogGuest.com – easy way to get guest posts.
=> BusinessWire.co.uk – leave URL fields blank for links.
=> Google hacks – analyticsseo.com/brightonseo
=> Pomodairo – productivity and time management tool.
=> Quick Markup – quick-markup.com
=> Grab Y'all Links – extract links in Chrome.
=> Visual.ly – build infographics effortlessly.
=> Xmarks – to sync and manage bookmarks.
=> TeamLab.com – free collaboration & PM tool.
=> ToutApp – www1.toutapp.com
=> DuckDuckGo - higher quality link targets than Google.

                          @stevejlock
Build Your Own Tools!

=> Udacity.com – learn how to build a search engine in
Python.
=> Beautiful Soup – library for coding powerful crawlers and
scraping in Python (in only a few lines of code!).
=> Google Docs - distilled.net/blog/seo/how-to-build-agile-
seo-tools-using-google-docs
=> RSS Owl – create powerful social listening tools.
=> Use Google Alerts with Google hacks for automated link
prospect generation.
=> HamletBatista.com – “How to get Googlebot to teach you
advanced SEO”



                         @stevejlock
Thanks for listening :-)




=> Slides: analyticsseo.com/ionsearch

=> Email: steve.lock@analyticsseo.com

=> Twitter: @stevejlock / @analyticsseo

=> LinkedIn: linkedin.com/in/stevejlock




                    @stevejlock

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Steve Lock - Analytics SEO - ionSearch 2012

  • 1. Insights From Building An Awesome SEO Platform “The Good, The Bad & The Spammy” April 2012 @stevejlock
  • 3. The Bad :-( Image: brothersoft.com @stevejlock
  • 5. Recommended SEO Tools... => Analytics SEO – analyticsseo.com => howgoodisyourseo.com – free lead generation tool. => Microsoft SEO Toolkit - microsoft.com/web/seo => Majestic SEO – majesticseo.com => ChangeDetection.com – monitor changes on webpages. => RelFinder – visualdataweb.org/relfinder.php => Xenu Link Sleuth - home.snafu.de/tilman/xenulink.html => SEO Tools for Excel - nielsbosma.se/projects/seotools => Author Crawler - tomanthony.co.uk/tools/author-crawler => Virante - virante.com/seo-tools/duplicate-content @stevejlock
  • 6. Recommended SEO Tools... => Blekko.com – use as a powerful SEO research tool. => Tineye.com – can be leveraged to reverse engineer display ads. => Ubersuggest.com – amazing for long tail keyword research. => SEOmoz Mozbar - seomoz.org/seo-toolbar => Rank Checker - tools.seobook.com/firefox/rank-checker => Keyword Pad - goodkeywords.com/keyword-pad => Merge Words – mergewords.com for keyword generation. => Screaming Frog - screamingfrog.co.uk/seo-spider => Marketing Grader - marketing.grader.com @stevejlock
  • 7. Recommended Social Tools... => Summify.com – automated, intelligent content discovery. => CrowdBooster.com – powerful social insights. => Twitterfeed.com – social media automation. => Seesmic Ping – social media syndication. => Rapportive – mine rich social contact details in Gmail. => SocialMention.com – awesome social mining tool. => Topsy.com – another awesome social mining tool. => Sharedcount.com – many social APIs in one place. => Buffer – bufferapp.com for automated tweet scheduling. @stevejlock
  • 8. Recommended Social Tools... => Parse.ly – get insights from content publishing. => PostRank.com – use with Google Reader. => Followerwonk.com – for more Twitter insights. => FindPeopleOnPlus.com – index on Google+. => Formulists.com – automation of Twitter lists. => Gist.com – social CRM type functionality. => Export.ly – mine Twitter followers. => MarketMeSuite.com – a powerful emerging platform. @stevejlock
  • 9. Misc Tools, Tricks & Services => MyBlogGuest.com – easy way to get guest posts. => BusinessWire.co.uk – leave URL fields blank for links. => Google hacks – analyticsseo.com/brightonseo => Pomodairo – productivity and time management tool. => Quick Markup – quick-markup.com => Grab Y'all Links – extract links in Chrome. => Visual.ly – build infographics effortlessly. => Xmarks – to sync and manage bookmarks. => TeamLab.com – free collaboration & PM tool. => ToutApp – www1.toutapp.com => DuckDuckGo - higher quality link targets than Google. @stevejlock
  • 10. Build Your Own Tools! => Udacity.com – learn how to build a search engine in Python. => Beautiful Soup – library for coding powerful crawlers and scraping in Python (in only a few lines of code!). => Google Docs - distilled.net/blog/seo/how-to-build-agile- seo-tools-using-google-docs => RSS Owl – create powerful social listening tools. => Use Google Alerts with Google hacks for automated link prospect generation. => HamletBatista.com – “How to get Googlebot to teach you advanced SEO” @stevejlock
  • 11. Thanks for listening :-) => Slides: analyticsseo.com/ionsearch => Email: steve.lock@analyticsseo.com => Twitter: @stevejlock / @analyticsseo => LinkedIn: linkedin.com/in/stevejlock @stevejlock