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Mastering Call Data for Advanced Optimization

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Invoca
Invoca

CIS panel with Frontier Communications and Lenovo on how to use call data for advanced optimization.

Marketing
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#InvocaSummit
Mastering Call Data.
MASTERING CALL DATA FOR ADVANCED OPTIMIZATION PETER SABBA Marketing Operations & Reporting Analyst LUAN VIEIRA Manager, Technical Success #InvocaSummit BRYAN FLORES AVP, Media & Analytics
Introduction: Peter Marketing-attributable Revenue Provide as many channels as possible for customers to buy from Extensive Salesforce based on customer segment & behavior
Introduction: Bryan
Challenges.
Approach.
Results.
Challenges.
Approach. Consumers Offer 1 5.2% Response 20% Close Rate Offer 2 4.9% Response 22% Close Rate AttributeAnalysisusingInvocaCDFs Attribute 1 Attribute 2 Attribute 3 8% Response 24% Close Rate 3% Response 16% Close Rate 4% Response 40% Close Rate 5% Response 21% Close Rate 7% Response 12% Close Rate 6% Response 24% Close Rate
Results. Response Rates +66% improvement Sales +50% increase Cost per Sale -58% reduction
TAKEAWAYS.
Take the 4 question session survey! How’d we do?
THANK YOU

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