SMX Advanced attendees share their top takeaways from the search marketing conference.

1. Top Takeaways From
2016 SMX Advanced
June 22-23: Seattle, WA

2. We asked SMX Advanced attendees to share
one thing they learned that they’re going to try.
Here’s what’s at the top of the to-do list of
some of the world’s top search marketers.

3. SMX Advanced > Next Step
“Focus a lot moreon AMP for mobileand less on
exact match keyword optimization.”
Mandy Wodnick
Location3 Media

4. “Get started on extended text ad copy... ASAP!”
OliviaHawkins
Searchdiscovery
SMX Advanced > Next Step

5. SMX Advanced > Next Step
“Based on the studies shown in the Mad Scientists
session, I am going to test incorporating price points
into bidding for Google Shopping.”
Todd Bowman
Merkle

6. SMX Advanced > Next Step
“Adding voice search queries to my campaigns!”
John Harris
1800Lighting.com

7. “I'm definitely going to lookinto Amazon PPC options - I
havea few clients with uniqueproducts and we've been on
the fence regarding Amazon.Going to giveit a whirl!”
Colton Joseph
Michaels Wilder
SMX Advanced > Next Step

8. SMX Advanced > Next Step
Michael Tietje
Berkshire Hathaway Automotive
“I am going to try the n gram query mapping
mentioned by Brad Geddes.”

9. SMX Advanced > Next Step
Grant Kroll
Mutual of Omaha
“Use Invoca Signal to get ideas for new keywords.”

10. SMX Advanced > Next Step
“Consolidating search and social channels and trying to
leverage thesame audience across both channels. Specially
keeping in mind, that whatever is trending on social will
most likelybe searched on.”
Bhavna Shewakramani
Performics

11. “Accelerated Mobile Pages.”
Ted Faigle
Kauai Digital Marketing
SMX Advanced > Next Step

12. SMX Advanced > Next Step
“Look into my data and integration partnerships.”
Jeff Alderman
AdMarketplace

13. SMX Advanced > Next Step
“Revamp campaign ads to supportGoogle Extended Text Ads launch.”
Larry Martine
Farmers Life Insurance

14. SMX Advanced > Next Step
“Start with what questions you want to answer, and then
identify what you need to track at thatpoint. Then find
someone who can help you with thattracking.”
Cindy Larson
Wheelhouse Search

15. SMX Advanced > Next Step
“I have a lot of action items around wording to a mobile audience.”
Kimberly Watson
ShopAtHome.com

16. SMX Advanced > Next Step
“ETA's, considering 95% of advertisers were in the not so well to do in that
category. We can now launchknowing Mobile standson its own. Also, the Allstate
conference was hugefor us being thatwe are in life insurance.”
John Williams
Farmers Insurance

17. “Implementing AMP and improving analytics.”
Sean McKannay
Dick Hannah Dealerships
SMX Advanced > Next Step

18. SMX Advanced > Next Step
“I plan to review how we look at and present KPIs to our
clients. In theAsk the SEM'sclosing presentation, there
was some discussion about focusing moreon a Revenue
per impression metric vs Return on Ad Spend. I am
interested in seeing how that pans out.”
Jason Allington
Triad Retail Media

19. SMX Advanced > Next Step
“I'll be looking into testing with small
budgets on Social Media Platforms to gain
insights into audiences that I will then apply
to campaigns in AdWordsand Bing Adsthat
do not currently report on those metrics.”
Mara Grow
Ideal Positions

20. SMX Advanced > Next Step
“One thing I plan on starting right awayis writing new ad copy
in preparationfor Google's new expanded text ads. I learned
several ways to makethis a smoother process and create more
engaging messaging with theextra character space.”
Amy Griglak
Tempe Tourism Office

21. SMX Advanced > Next Step
“Investigate new analytics tools.”
ClaudiaMarsili
Microsoft

22. “Rewriting our creative for the new ExTA. This is a great
chance for us to re-evaluateand align our voice to our
exact audience and build consistency with our brand.”
Hannah Fan
The Zebra
SMX Advanced > Next Step

23. SMX Advanced > Next Step
“The one thing I took away that I will immediately
implement is mobile strategies and best practices in
managing my call conversions. I found the Allstate
bridging the gap between offline and online
conversions fascinating and kudos to that team.”
Amy Kenney
Microsoft

24. SMX Advanced > Next Step
“Featured snippets: Dr. Pete shared some interesting stats
about this during his presentation and maybe worth
exploring as a way to drive longer-tail trafficto your site.”
Jackson Lo
TripAdvisor

25. “I will be testing out advanced google analytics
tracking options utilizing Google Tag Manager.”
Spencer Heinzel
CDK Global
SMX Advanced > Next Step

26. SMX Advanced > Next Step
“I loved the presentation on GoogleRank Brain and featured
snippets (rich answers) opportunity.EricEnge's presentation
was very informativeand to thepoint and I will definitely look
further into how I can implementthis strategy on our websites.
Thank you for allthe sessions and thelearning experience.”
CameliaClarke
GIE Media