InvisibleCRM offers a reselling partner program for its Salesforce.com product line. The program offers three partnership levels - Silver, Gold, and Platinum - with increasing benefits such as higher commission rates, free product seats, marketing support, training, and account management. Partners must meet annual license sales quotas of 500, 1,000, or 2,000 respectively to qualify for the Silver, Gold, and Platinum levels. The program aims to provide reselling partners with competitive advantages in the CRM market through InvisibleCRM's products and support.

1. InvisibleCRM’ product line for Salesforce.com
Reselling Partner Program
Joanne Hernon
Senior Enterprise Sales
www.invisibleCRM.com

2. Who is InvisibleCRM?
• 2005 Product launch
• HQ in San Francisco
• Development in Europe
• 50+ Employees
• Salesforce.com Partner
since 2006
• One of the first
AppExchange partner
“Our key design principle, don’t change the people….
change the software.” V. Voskresensky, CEO
www.invisibleCRM.com

3. Why InvisibleCRM
Analysts and Industry Expert’s Praise Awards and Certificates
InvisibleCRM named Cool vendor by Gartner.
“…innovative, impactful and intriguing…”
Gartner
"With applications built on Microsoft Office like
InvisibleCRM, it is easier for employees to connect to
information and business processes.
Gates showcased InvisibleCRM in his keynote OBA address.
Bill Gates, Chairman, Microsoft
InvisibleCRM offers unique ROI in 5 hours
Nucleus Research
InvisibleCRM leverages the two most important factors
driving forward today’s CRM market –
Office Automation and OnDemand CRM
IDC
www.invisibleCRM.com

4. The Cloud for CRM
• Organizations makes significant
investments to use Salesforce.com to track
sales and customer service interactions
• Sales people use Outlook to track
appointments, tasks and customer
interactions
• Organizations all have the pieces of the
puzzle but just don’t have a way to put
them together
• Is it really possible to use the cloud
effectively when users still live on their
desktop?
www.invisibleCRM.com

5. User Adoption Rates
www.invisibleCRM.com

6. Day in the Life of a Sales Rep
6:00 AM 7:00 AM 9:00 AM 11:00 AM 1:00 PM
2:00 PM 3:00 PM 5:00 PM 7:00 PM 10:00 PM
www.invisibleCRM.com

7. How Sales Reps Use CRM
• Most sales reps use Outlook as a personal productivity
tool helping reps manage their day
• Sales reps enter data to the CRM on a “need to know”
basis according to management requirements
• Many times it’s a double-entry effort
• Often only update pipeline the day before a pipeline
meeting
• CRM User adoption fails simply because sales reps don’t
use CRM as a tool to drive productivity
www.invisibleCRM.com

8. What the Management Needs
• Executives are looking for
accurate pipeline and
forecasting to make key
business decision.
• Managers are looking for
accurate metrics to
measure performance and
provide coaching to Sales
Reps
www.invisibleCRM.com

9. SalesDesktop Resolves User Adoption
• By using native Outlook forms
and functionality melding it
with CRM, SalesDesktop
successfully resolves
• User adoption issues
• The need for extensive user
training
• Visibility into pipeline and
forecasting
• Data integrity and accuracy
www.invisibleCRM.com

10. Features of SalesDesktop
• Shares native data between the mail application and the CRM application
• No duplicate entry of calendar, task and contact data
• Allows creation of relationships between various records, including those
not native in Outlook / Lotus Notes, for example
• Link a contact to an account
• Attach an email to an opportunity
• Exposes non-native, CRM data (e.g., Accounts, Opportunities) within the
desktop
• Allow user to do basic tasks, including data maintenance, within the mail
application
• CRM validation rules are applied at time of data entry, minimizing
synchronization issues
• Subset of visible data is maintained locally
www.invisibleCRM.com

11. Melding of CRM and Outlook
www.invisibleCRM.com

12. Sharing Email with CRM
www.invisibleCRM.com

13. Manage Accounts Directly in Outlook
www.invisibleCRM.com

14. Manage Opportunities Directly in
Outlook
www.invisibleCRM.com

15. Product Demonstration
www.invisibleCRM.com

16. iCRM Partner Program Benefits
• Commissions paid out quarterly on product sales
• Ability to sub-contract to our Professional Services team and mark up our
fees to your customer
• Get a significant competitive edge on the CRM market
• Help your customers bridge the gap between hosted CRM and natural
environment where salespeople work in everyday life
• Meet the most urgent demands for user adoption and usability
• Benefit from a permanent and continuous marketing effort and existing
“buzz” and direct sales team that will work toward bringing you leads
• Use our Sales Team! We will help you to close on any deals you feel our
own sales team can bring value, no charge, no commissions, all we want is
YOU to succeed with our offering!
www.invisibleCRM.com

17. Silver Partner
• 20% Commissions on product
• 20% off our hourly rate for implementation services.
• We will Install FREE your first 50 seats (must be a minimum of 50 licenses
for 1 account), and then it is up to you to Invoice your customer!
• Marketing Kit
• Product documentation
• Product demos
• Trial versions
• Flash presentation
• Other types of marketing collaterals can be obtained upon request
• Continual, centralized advertising and marketing support performed by
iCRM results in additional leads for you
• Sales of over 500 licenses annually qualify for this level of partnership
www.invisibleCRM.com

18. Gold Partner
This level enhances the Silver Partnership with the following additional
features:
• 25% Commissions on product
• 25% off our hourly rate for implementation services.
• We provide Account Management to guide and assist through the sales
process and help with strategic accounts
• We provide enhanced training courses partner sales, tech and operations
teams
• Sales of over 1,000 licenses annually qualify for this level of partnership
www.invisibleCRM.com

19. Platinum Partner
This level enhances the Silver Partnership with the following additional
features:
• 30% Commissions on product
• 30% off our hourly rate for implementation services.
• We provide enhanced sales enablement through co-marketing and sales
promotions activities such as
• Lead generation (advertising, direct mail, etc.)
• Events (seminars, trade shows, etc.)
• Marketing collateral (brochures, user guides, etc.)
• Sales of over 2,000 licenses annually qualify for this level of
partnership
www.invisibleCRM.com

20. Partner Program Matrix
Features Silver Gold Platinum
Commissions 20% 25% 30%
Install FREE your first 50 seats (50 seat minimum)
Marketing kit
Centralized advertising
Account management support
Enhanced training
Enhanced sales enablement and co-marketing
1,000 2,000
Qualification criteria 500 Licenses
Licenses Licenses
www.invisibleCRM.com

21. THANK YOU!
www.invisibleCRM.com